MediaPost: Media agency Horizon integrates Mira’s programmatic platform into its new OOH targeting service
Horizon Media is collaborating with Mira, a real-time Out-Of-Home crowd analytics start-up, to create a new OOH audience targeting program called AMP. Currently a planning tool, the AMP service will add Mira-fueled programmatic buying capability in the coming months. The agency believes the new approach will significantly improve its OOH planning and buying capability. […]
Wed, Oct 11, 2017 at 5:02 PM