The US Supreme Court today denied Scenic America’s appeal of its failed legal attack on digital billboards, ending a four-year legal battle. “A decade ago, a federal agency responded to questions from States – which is routine -- about a new technology known as digital billboards. […]
MONDAY OCTOBER 30: 11.30 – 14.00 Advertising Research Foundation’s Maximising OOH Impact – Members Only. 12:00 – 14:00 Lunch with Samsung at 837 Innovation Centre. 14.00 – 16.00 Daktronics presents AVNation Live from Times Square – Live Podcast. […]
We said this is a channel where technology is going to help the business. It’s the only media channel we saw…where technology is a friend to the business. We now get calls from investors, venture capital firms, private equity firms, family offices and strategically diversified technology and media companies, that want to buy or invest in out of home media. […]
There are a bunch of great observations, pro and con, on this post about the Coca-Cola mechanical LED spectacular in Times Square – with some noting that the fact that people are talking about it means it has had the desired effect, while others have said it must be a technical nightmare to manage, and suggest many of the effects could be done in content. […]
The latest MultiSync C Series consist of three models, ranging in size from 43 to 55in – C431, C501 and C551. All three models have a mechanical depth of only 45mm. C Series models are ideally suited for use as digital signage displays, as well as presentation devices for smaller conference rooms and huddle spaces. […]
Contextually relevant out-of-home is one of the most exciting sectors of the game, simply because it melds an obvious audience consideration set with an actual concrete audience. Think gyms and airports. These contexts offer an audience where their mindset is much less up-for-debate than other media channels. […]
The company delivers pharmaceutical advertising to patients from screens placed in doctor’s offices. In an emailed statement, Outcome Health said incidents identified by the Wall Street Journal occurred between 2014 and 2016. The company denied “having a practice of misreporting campaign information to customers. […]
Cameras hidden in the screen will now be able to track the manufacturer, model, and color of passing cars to trigger targeted ads. That means that companies who rent the billboard will be able to have it identify which vehicles are around and only play ads in response to certain ones. […]
Arran Javed, head of OOH trading, MediaCom UK: “Digital played a massive role in this year’s awards, from tech innovations through to being the bread and butter of client’s campaigns. The shift in how OOH is being bought and utilised creatively is clearly apparent this year, with that shift being digital. […]
The Cadbury’s Dairy Milk campaign, booked by Carat and designed by PML’s Design + in-house team, also won the best innovation category. On the creative category front, the grand prix went to Guns or Knives for its Cheeri O poster marking the rebranding of Hailo as MyTaxi. The campaign also came out on top in the Kis (Keep It Simple) and best copywriting categories. […]
STRATACACHE has opened up a new business unit, based in Mexico City, that’s focused on servicing the Latin American (LATAM) and Caribbean markets. STRATA LATAM is more than just a remote sales office – with the unit having its own GM and VP Business Development for the region. […]
Embed Signage provided a six-screen ceiling mounted solution to organize Greenleaf's menu into different segments, based on the time of day. Greenleaf's menu can change on an hourly basis, so it was key for the restaurant to have a dayparting menu. […]
The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make it the largest digital OOH display in Canada. […]
In the wake of a Wall Street Journal report Tuesday suggesting Outcome Health was engaging in misleading advertising practices, the high-flying Chicago digital OOH media firm has posted a statement on its website that doesn’t address specific allegations, but instead lays out how it “appropriately” operates and outlines steps to strengthen its policies and review any allegations of misconduct. […]
iHeart Media is moving towards a restructuring of their $20 billion in debt. The New York Post and the Wall Street Journal, both have related articles on a potential iHeart Media debt restructure proposal. The Post, on August 10th, reported that iHeart Media’s biggest single creditor, Franklin Resources in working on a restructuring plan that could keep iHeart from declaring bankruptcy. […]