Stumbled across this video, posted by Atlanta-based LG-MRI, very directly showing how their outdoor street furniture displays are VERY vandal-resistant. I don’t think a company can ever say vandal-proofed because one should never-underestimate the determination of malicious people to take something out … if for nothing more than giggles. […]
So what is the real rule of thumb for viewing distances for direct view, fine pitch indoor LED displays? I thought it was 10 feet for every 1.0mm pitch, 15 for 1.5mm, 20 for 2.0mm and so on, and have certainly seen that used. But … Christie’s rule of thumb is 8 – meaning you multiply the pitch by 8 to get feet. […]
It’s doesn’t make sense to film all your boards with a drone because of the cost, but it’s a great idea to film your best freeway boards in urban areas. When it comes to filming our displays, we use multiple pieces of equipment, including bucket trucks, top line cameras, vehicle mounted camera gimbal, roof top shots for vantage points and aerial video when appropriate and where allowed. […]
“When Scenic America sued, in 2013, to stop digital billboards, the court did not care if the billboard companies were big or little,” Fletcher said. OAAA represented the billboard industry in the case, spending $1.3 million so far. […]
The Challenge: To increase group sales, Kings Dominion needed to upgrade their Picnic Pavilion with technology that will radically redefine the look, set the mood and fuel the environment. The reader boards that were in place were not only small and couldn’t be read from far, they were also difficult to read in direct sunlight. They made the pavilion look outdated. […]
1. The shift from one screen (TV) to truly multi-screen entertainment; 2. Moving from contextual-based targeting to audience-based targeting; 3. […]
Outfront is on the cusp of delivering a network of 50,000 connected screens -- liveboards -- informed by a tech stack platform that will make OOH not just smarter, but intelligent. Liveboards will be addressable in real time reacting to real audiences that are passing these displays in real life. […]
If you are running a national campaign, set up your system to run that automatically without manager input. For local specials, teach the manager how to use the CMS to have those ready to go. This way you avoid flooding managers with too much information. […]
Nienhaus: Some of the new formats and innovations in out-of-home are truly remarkable, especially for a channel that is the modern successor to the original advertising form-branded signage. Finding ways to tap into and connect to mobile experiences is a really interesting opportunity for the medium. […]
Other DPAA Board members are José Avalos, VP, Retail & Digital Signage Worldwide Director, Intel; Dan Hight, SVP, Channel Partnerships, GroundTruth; Marc Kidd, CEO, Captivate Network; Peter Krieger, President & COO, Adspace Networks; Mike Maas, CEO, AMI Entertainment; John Partilla, CEO, Screenvision; Burr Smith, Chairman & CEO, BroadSign; and Andreas Soupliotis, CEO, Hivestack. […]
When designing content for display on a digital sign, typography is often overlooked. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances. […]
Boohma OOH planning software will offer: Location-based research with the country's largest OOH catalog (500,000+ units) from 350 vendors on an intuitive map-based interface; Audience insights built on behavioral and attitudinal data for more specific targeting; Amplified intelligence using an innovative AI-powered recommendation engine — the first in the OOH industry; Smart planning at scale to quickly craft tailored plans for each location across multiple markets; Result measurement based on combining software targeting and data sciences. […]
The New York Metropolitan Transportation Authority ("MTA") has awarded OUTFRONT Media the advertising and communications concession agreements for subway, commuter rail and buses, as well as billboards. […]
The End of Days It has been a troubled few years for retailers, and whispered warnings from inside the industry have become impossible to ignore. Indeed, the Atlantic has declared “The Great Retail Apocalypse of 2017”, while Forbes asked mournfully whether brick-and-mortar is “Obsolete”. Demands for disruption and innovation have reached fever pitch. […]
Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella that, in a New Zealand and Australian advertising first, uses facial mapping technology to determine their mood and personalises creative to match. […]