How to nominate for the award: 1. Review the entire Application Guidelines below. (The handy downloadable Word doc includes a text version of the digital submission form for reference.) 2. […]
Artificial intelligence and virtual reality are not yet mainstream in the hospitality industry, but according to research presented at last week's Global Gaming Expo in Las Vegas, the situation will be much different by 2025. […]
The Roosevelt Hotel. 700 + delegates; Multi-screen, Programmatic, Location Data, New media models, Brands & Technology Key Speakers, Panels, Experiential Exhibits, Superior Networking; Brands, Agencies, Media Owners, Ad Tech, Mobile, Research, & more! […]
The world-famous Piccadilly Lights were switched back on at 8am today, after a nine month period of renovation. Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors, such as the weather or temperature. […]
Microsoft has killed off its motion-sensing Kinect – a camera-based gadget tied in with the tech giant’s consumer Xbox gaming boxes. […]
Once rivals in the highly competitive LED electronic display industry, today Watchfire Signs and YESCO are collaborating on a number of high profile digital sign projects, including two high resolution digital billboards in St. George, Utah. Click to Tweet. […]
Now if the delights of DOOH don’t reignite the branding buds of today’s marketers and planners, I’ll eat my best socks. It’s certainly inspired iCrossing’s media strategist, Lauretta Wood who seeks programmatic perfection by joining outdoor with mobile. […]
An acquisition of APN Outdoor is unlikely to be at the top of French giant JCDecaux's to-do list. That's the view from Deutsche Bank analysts on Wednesday morning, after running the numbers on a potential merger scenario. […]
Bus operators are embracing the digital revolution with screens that display different messages depending on the shops they pass. These “geo-targeted” screens are being introduced this week on a fleet of Transport for London (TfL) buses. They allow brands to tailor their adverts to the areas along a route. […]
Magna Global’s Media Economy Report highlights that unlike most other media, OOH’s market share and its importance in the media mix is growing. Here we give a bite-sized summary of Magna’s 10 Reasons Why OOH Continues to Outperform. […]
Private marketplaces have revolutionized the way digital advertising is bought and sold, letting marketers combine the efficiency of automated buying with the ability to negotiate custom deals with publishers, tailored to their specific needs. […]
Percentage of international revenue of total 2016 revenue: Clear Channel Outdoor: 52%; Outfront Media: 8%; Lamar: 1%. There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in overseas economies which aren’t perfectly correlated with the US. […]
Detroit DMA has more than 16,000 OOH advertising properties, delivering close to a billion impressions every week. the media age is 44 years old and the median household income is $54.4K. The average commute is 26 min. […]
Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and Lamar on transit revenues. […]
Shanmugam represented the OOH advertising industry in Scenic America’s lawsuit against digital billboards. On October 16, 2017, the US Supreme Court declined to take the case, ending the lawsuit. Scenic America lost in federal court and on appeal. […]