Editors’ Picks

UK’s largest roadside full motion screen network AdMedia Nexus expands to 30 sites (Pioneering OOH)

Following its launch in April earlier this year, Admedia have just announced the next roll out phase of Admedia Nexus – the largest roadside digital full motion network across the UK. From October the Nexus network will increase from 18 to 30 key sites that connect the UK’s top 20 conurbations. […]

pioneeringooh.com
Mon, Oct 30, 2017 at 7:32 AM

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What big brands and agencies do with DOOH: Complete series of interviews (Media Village)

Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York city, recently interviewed some of the event's featured speakers on a variety of topics. […]

mediavillage.com
Sun, Oct 29, 2017 at 3:11 PM

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Ads Suck. Can They Be Redeemed In Tomorrow’s Smart Cities? (Fastcodesign)

Consumers have lost trust in advertisers after the fake news debacle, revelations that as much as half of ad engagement comes from bots, and the growth in popularity of ad blockers. Intersection believes context-aware ads could benefit both brands and consumers–but only if they don’t go too far. […]

fastcodesign.com
Sun, Oct 29, 2017 at 3:10 PM

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Ad Age: MTA bans alcohol ads on New York City buses, subway cars and stations

The decision, which takes effect Jan. 1, could weaken efforts by brands to reach coveted millennial urban dwellers in the nation's top media market. But the MTA's action is likely more of a speed bump than a pothole for booze marketers, considering the relatively small amount of money in play. […]

adage.com
Sun, Oct 29, 2017 at 2:39 PM

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OOH Advertising Research Shows Big ROI, Marketers Increase Spending (Media Sales Today)

In the second quarter of 2017, marketers seemed to get the message about the importance of OOH. Ad spending on the format increased 1.5% over the previous year and reached $2.38 billion. For the year, investment in OOH is up 1% – an amount that is better than the increases made in other traditional local media formats. […]

mediasalestoday.com
Sun, Oct 29, 2017 at 2:33 PM

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So, why doesn’t the restaurant industry embrace the world of digital signage (The Rail)

Let’s be frank, our industry is littered with the laziest hard working people in the world. I have heard for years how difficult it is to break into our industry and all the rumors are true. The correct word to describe it is inertia. […]

therail.media
Sun, Oct 29, 2017 at 2:29 PM

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Apple moves into digital signage business with tvOS platform for enterprise (Apples Insider)

Apple's expansion in Mac enterprise sales to large corporate customers has greatly accelerated with the arrival of mobile iOS devices. But there's also new interest emerging for Apple TV's tvOS platform among enterprise buyers. […]

appleinsider.com
Sun, Oct 29, 2017 at 2:24 PM

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3 pitfalls to avoid with digital signage deployment (DSToday)

The sunk cost fallacy is a well-known problem in business, especially in the technology industry. It occurs when you have a feature that isn't quite working but you have sunk so much money into it that you continue to invest in it just to break even. […]

digitalsignagetoday.com
Sun, Oct 29, 2017 at 2:14 PM

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The AV Life Episode 53: Digital Signage, NYDSW and Some Coffee with the Controversy (ConvergentAV)

This episode is dedicated to one of the great weeks of the year in the digital signage industry – New York Digital Signage Week (NYDSW). Rich and Stephanie join the Crew to talk about the week and what to look forward to, along with other digital signage related discussion. […]

convergentav.net
Sat, Oct 28, 2017 at 2:26 AM

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MediaPost: Burger King’s Real-Time DOOH Campaign

Burger King's new UK ad campaign is customizing messages around meal occasions throughout the day. The campaign marks the first time Burger King has used real-time data and events in a digital out-of-home (DOOH) campaign in the UK. […]

mediapost.com
Fri, Oct 27, 2017 at 7:18 PM

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BT: Piccadilly Lights billboard lights up again: See how it’s changed from 1919 to 2017

One of the most iconic images of London isn’t an architectural gem or a site steeped in centuries of history - it’s advertising space. The spot on the corner of Piccadilly Circus, between Shaftesbury Avenue and Glasshouse Street, is considered prime advertising real estate, with two million people passing by a week and space on the billboard selling for £4 million a year. […]

home.bt.com
Fri, Oct 27, 2017 at 7:10 PM

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Microsoft’s Kathleen Hall: DOOH is a core component of our media mix (MediaVillage)

... We are targeting a mobile, distracted consumer. Anything we can do to meet them where they are and engage them in what little bit of downtime they may have, we are going to leverage. […]

mediavillage.com
Fri, Oct 27, 2017 at 4:10 PM

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Colleges have money to spend on local billboard ads to attract potential students (Billboard Insider)

The University of Maine is buying billboards to advertise that it is discounting out of state tuition for students who meet certain academic standards. Kean University is spending $303,000 on 10 strategically placed billboards in New Jersey, Delaware and Philadelphia to say that it is the most comprehensive and affordable university in the state. […]

billboardinsider.com
Fri, Oct 27, 2017 at 1:08 AM

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The role of OOH advertising in smart cities (AdWorld)

Out of Home has a unique knowledge of where people are, how they feel, what they do, and how and where they do it. It has also been the fastest growing offline medium in the last 10 years, and therefore has an increasingly important role in smart cities. […]

adworld.ie
Thu, Oct 26, 2017 at 7:17 PM

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How Digital Changed the UK’s Out-of-Home Ad Marketplace (eMarketer)

Out-of-home is transforming into a digital medium, not only in the growing amount of digital inventory, but through the technology that’s built into digital screens. For instance, we’re able to geofence consumers through their mobile phones. […]

emarketer.com
Thu, Oct 26, 2017 at 7:17 PM

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