Working together, mobile marketing and out-of-home provide powerful synergies. […]
1. Yesterday’s startups are today’s top OOH customers; 2. Amidst media disruption, OOH grows; 3. […]
There are a lot of variables when making a decision – in the case of one billboard over another, make sure all players are represented - don’t just go the easy way. Dive deep and look at all players in the space including the independents. But before you even look at locations to compare – you have to ask yourself if the area you are interested in is the right one. […]
What makes an industrial digital media player different, and what factors play into an educated hardware choice for signage integrators and ISVs? A Different Look and Feel. In the past, there’s been an attitude toward disposability in much of the digital media player space, with entry level device builders suggesting that when a media player fails, the user simply throw it away and replace it. […]
Barry Frey: "First, we have become an urban and mobile society, out and about more than ever, increasingly consuming content and advertising outside the home. Second, advertising inside the home is rapidly declining and fragmenting. And third, advertising outside the home is now digital, offering all of the capabilities that have driven the enormous shifts to more effective forms of advertising. […]
DOOH & Programmatic: Current Practices, Future Growth. This panel discussed the decline of in-home advertising and the resulting benefits accruing to OOH advertising, in addition to advanced technological capabilities for the medium, which have positioned OOH for continued growth. The digital transformation across the OOH landscape offers opportunities with programmatic, data, and much more. […]
Posterscope USA launched a ‘Boston digital OOH takeover’, which includes digital screens at Boston Airport, digital bulletins on the roads, digital urban panels on the streets and digital full motion spectaculars. […]
It’s no surprise that digital signage solutions companies are starting to weave artificial intelligence into marketing descriptions of what they do and offer. But there is a giant distinction between companies that are developing and delivering AI capabilities, and those that are just using AI-based tools. […]
Lots of good, helpful comments were provided on the post last week about recommended viewing distances for LED displays – including some mathematical formulas that just put me in rapid eye-blink mode. Way over my head. […]
L'Oréal will be the fourth advertiser to take up residence at the new Piccadilly Lights advertising site, which is due to be relaunched later this month. The cosmetics giant has joined Coca-Cola, Samsung and Hyundai as one of the six advertisers on the famous outdoor site, with two brands still yet to be announced. […]
ADA Compliance Checklist: To ensure an airport’s digital signage solutions are ADA-compliant, integrators should look to the following: Video Walls: Video walls that are between 27″ and 80″ off of the floor must be less than 4″ off of the wall to allow for the visually impaired to safely, and easily walk past. […]
What return do you expect? It’s not enough for advertisers to say they want a return anymore. We need to ask what kind of return is expected. […]
VidiReports track faces and categorise them by age and gender within a fraction of a second. The metrics are collected at each digital screen. Creative agencies and advertisers will also be able to create automated context-responsive campaigns, driving greater audience engagement and talk ability. […]
Outfront CEO Jeremy Male: “This is a once in a lifetime opportunity.” The contract involves an $800 million capital investment to replace 54,140 displays on MTA subways and railroads: Insider’s take: 15 years is a win. Most transit contracts are much shorter. […]
The number one reason we need to reposition digitals is a mistaken belief that if one digital face is good, two will be better. There’s a tendency to want to put two digital faces on every structure. Oftentimes it’s hard to get the permit. […]