Here are 10 obstacles many integrators face when pushing content to digital signage systems. Obstacle #1: Project Ownership. […]
GUEST POST: VIKTOR PETERSSON, SCREENLY & DOMINIQUE GUINARD, EVRYTHNG Many years ago, the recipe for a successful digital signage deployment was to put up a few screens in the store, and load them with an image slideshow (or video slide if you were on the forefront). Those days are long gone. Viktor Petersson Today, It takes a lot more to get the modern shopper’s attention. […]
The big topic at Advertising Week this year was "control." From brands to agencies and platforms, everyone wants more, but in the amorphous stew that is digital marketing, can any one ingredient ever truly dominate the rest? […]
HTE, formerly known as APN News Media, said the loss of Adshel's Yarra Trams contract after six years could hit its annual earnings by about $15 million. Adshel had engaged in very competitive discussions throughout the 11 month tender process, HTE said in a statement. All digital assets currently in the Yarra Trams network will be immediately deployed into the rest of Adshel's network, it said. […]
APN Outdoor has chosen not to renew its contract with Yarra Trams Melbourne, however has been re-appointed the preferred partner for Melbourne’s Metro Trains. The decision not to renew comes after Yarra Trams advised it wanted to combine the existing advertising contracts and award a combined contract to one operator. […]
On billboards operated by Adams Outdoor Advertising, the message #PrayForVegas was shared across an image of the Las Vegas skyline. […]
Anyone who’s been to Las Vegas is familiar with the giant marquee displays that line the Strip in front of hotels, as well as the LED billboards along the roads running to the strip from the airport and elsewhere. Normally, they’re visual riots promoting entertainers, restaurants and clubs. […]
Via New Zealand Herald A New Zealand startup called DROPIT has an interesting sports engagement app designed to keep fans involved in games during breaks, instead of staring at their phones. […]
As expected, the Mets are not the only pro sports team using digital signage behind the scenes at venues – with word from Charlotte, NC-based 10 Foot Wave sending me a note about work it does for MLB’s San Diego Padres. […]
What has happened to Sharp over the last 12 months is quite a big change, from a business that had financial problems to a business that’s secure and ambitious. With the Foxconn investment, suddenly it was possible to look into a new roadmap, to look into extending the product portfolio and this was at the time when I was coming in. […]
Adams Outdoor is seeking permits to increase the height of the billboards, install digital advertising displays, or do both. Adams is appealing the decision to the Madison Urban Design Commission. […]
Digital signage in education can be used to support these student-centric goals in numerous ways: Showcase academic or extracurricular achievements Highlight community service distinctions Support scholastic fundraising efforts Increase awareness of academic events, groups, and performances No matter how old we get, we appreciate the recognition of our hard work. […]
Courts ruled against Scenic America’s attack on digital billboards and, in a separate case, San Francisco’s mandated warning label on soda ads. Meanwhile, nearly all states with digital billboards have taken steps to accept and to regulate this new technology. Montana is the latest state to do so (2016). […]
Simons, 33, revels in bucking so-called stereotypes — even down to owning a Detroit-based business named Brooklyn. She’s spent her life straying from the norm, from leaving Michigan State University after two years for Chicago’s DePaul University to being deliberate when she weighed the 20 job offers she had after graduating with her marketing degree. […]
The pie charts below represent the Activation Share for each of the four categories of online activation mediums (Search, Facebook, Twitter and Instagram). […]