Editors’ Picks

Why the US Billboard Industry Can Be Optimistic About New FHWA Director (Billboad Insider)

Based on the Iowa experience, we have reason to be optimistic about incoming FHWA Director Paul Trombino, who was a competent leader and manager at Iowa DOT. Here are highlights, from the billboard-industry perspective: In Iowa, the industry has long enjoyed a good working relationship with state DOT. As director, Trombino did nothing to meddle in or disrupt that rapport. […]

billboardinsider.com
Thu, Nov 2, 2017 at 3:46 PM

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NEC Showcase—Thinking Beyond the Screen at NYDSW (AVNetwork)

NEC Display Solutions is hosting its annual showcase during New York Digital Signage Week. And the most surprising insight came from Rich Ventura, the company’s vice president of strategy: “It’s not just about the screen.” NEC’s focus on the overall solution was obvious this year. […]

avnetwork.com
Thu, Nov 2, 2017 at 7:35 AM

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Digital Signage Expo 2018 Seminar to Present “Digital Poster Design: The Secret Sauce Used at Blinds.com”

On Wednesday, March 28 at 8 a.m., Brad Parler, Digital Communications Administrator for Blinds.com, will present this session, which will provide a step-by-step process of distilling down a message, making it meaningful and actionable for the viewer by looking at real examples from Blinds.com. […]

digitalsignageconnection.com
Thu, Nov 2, 2017 at 5:54 AM

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Digital Signage Expo 2018 Seminar to Present “Introduction to Digital Signage: A Roadmap for Success”

Digital Signage Fundamentals Seminar Program at DSE 2018 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network, will include an hour-long session titled, “Introduction to Digital Signage: A Roadmap for Success. […]

digitalsignageconnection.com
Thu, Nov 2, 2017 at 5:53 AM

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OOH Advertising in the Middle East (Campaign)

Sheikh Zayed Road is rich with examples of eye-catching outdoor advertising. Some might remember the famous Emirates building wrap about 10 years ago;a very simple communication demanding of your attention. Adidas came out with the first 3D hoardings and Samsung housed the largest hoarding screen, featuring Dubai tweets. […]

Thu, Nov 2, 2017 at 5:28 AM

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The Drum: Sketchers launches a holographic OOH campaign for Singapore

The holographic display – a three-dimensional (3D) shoe is donned by brand ambassador South Korean hip-hop rapper, Zico in the television commercial. Moove has also utilized visual solution that is capable of delivering mid-air 3D visuals. The Skechers’ campaign also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at NEL’s Dhoby Ghaut station. […]

thedrum.com
Thu, Nov 2, 2017 at 4:46 AM

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Intersection expands its DOOH ad-funded Link Network to Philadelphia (Intersection)

Smart cities tech company Intersection reports that Philadelphia is the latest city to join the fast-growing Link network, bringing free gigabit public Wi-Fi, phone calls, device charging, wayfinding, local content and information, and contextual advertising to the streets of Philadelphia through LinkPHL (pronounced “Link Philly”). […]

ixn.intersection.com
Wed, Nov 1, 2017 at 3:24 PM

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3 Song Lyrics to Describe DSF’s Coffee and Controversy at New York Digital Signage Week (AVNetwork)

Digital Signage Federation’s Coffee & Controversy at New York Digital Signage Week (NYDSW) was, once again, a smash hit. This year’s event was held at the ultra-hip Google offices in NYC, and was filled with digital signage movers and shakers. […]

Wed, Nov 1, 2017 at 2:57 PM

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A recap of the SIGN CHINA 2017, LED CHINA 2017 and DIGITAL SIGNAGE 2017 held on September 22 in Shanghai (Business Insider)

Organised by UBM Trust, the 3-day concurrent shows attracted 32,645 global visitors from 118 countries/regions and welcoming international VIP buyer delegations from the USA, Korea, Australia, Iran, Japan and Germany. […]

markets.businessinsider.com
Wed, Nov 1, 2017 at 2:51 PM

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Digital signage tech firm STRATACACHE hires banking and DOOH industry veteran to Lead New STRATACACHE Capital investment team (PRNewswire)

STRATACACHE hired Dirk Huelsermann as Managing Partner of STRATACACHE Capital, a new division and team that will lead strategic deal discovery and review on a global scale. […]

prnewswire.com
Wed, Nov 1, 2017 at 2:46 PM

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Ad tech platform Adform debuts programmatic digital out-of-home ad buying in the U.S., powered by Hivestack (DSConnection)

The programmatic solution is made possible due to an integration between Adform and Hivestack. The integration enables DOOH media owners to use the Hivestack SSP to create custom audience, location-based deals that can be pushed to Adform DSP for programmatic buying. […]

digitalsignageconnection.com
Wed, Nov 1, 2017 at 2:44 PM

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16:9: STRATACACHE Creates New M&A Unit, Led By Industry Vet Dirk Huelsermann

Were there any doubt STRATACACHE is still in acquisition mode, consider news today that the company has created a new business unit called STRATACACHE Capital and hired industry veteran Dirk Huelsermann as its Managing Partner. […]

sixteen-nine.net
Wed, Nov 1, 2017 at 2:43 PM

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16:9: Vistar Media Debuts Digital OOH Marketplace That Blends Automation and Customization

Digital OOH ad technology firm Vistar Media has launched something called Marketplace Deals, a private online advertising marketplace that lets marketers and media companies take advantage of the speed and efficiency of transaction automation while still tweaking the deal to specific needs. […]

sixteen-nine.net
Wed, Nov 1, 2017 at 8:46 AM

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How can the industry support so many digital signage software platforms and what’s the future of CMS? (DSConnection)

Answers from DSE Advisory Board members: “The industry is saturated with CMS suppliers these days. While there are many solid solutions available, there are a lot of “me too suppliers” that really do not offer sustainable long-term offerings. […]

digitalsignageconnection.com
Tue, Oct 31, 2017 at 4:40 PM

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Five OOH Advertising Trends for 2018 (DSConnection)

What should advertisers be looking out for when it comes to making the best use of the medium? 1. OOH ad spend set to accelerate in 2018. 2. Links to mobile will bring multi-layered, integrated DOOH advertising campaigns. […]

commercialintegrator.com
Tue, Oct 31, 2017 at 4:17 PM

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