The ability to tap into anonymous information about the movement of people as they move about their days empowers OOH to get the most out of every advertising dollar. In fact, OOH is able to utilize data on a level playing field with PC and mobile advertisements. […]
The partnership makes Clear Channel Outdoor Americas digital inventory, as well as Captivate's network of screens in elevators and elsewhere, available for marketers to purchase through automated means. That matters because marketers are increasingly looking to allocate their budgets through tech designed to drive down prices and enable quick moves. […]
The Reports of Retails’ Death are Greatly Exagerated We’ve all seen the headlines – “Brick and Mortar is Dead”, “Online shopping is the biggest thing in the universe”, etc… The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of real stores, and the huge growth of Amazon and other online retailers. But just the other day Starbucks announced they were closing their online store. […]
Russian cybersecurity provider Kaspersky Lab recently implemented a pop-up store in East London’s Old Street Station to gauge just how willing shoppers were to part with personal data. […]
Registration for Digital Signage Expo 2018 (DSE) is coming soon, and as if you needed to be reminded of the show’s immeasurable value, the video below features a slew of digital signage experts from industry players like NEC Display Solutions, TD Bank, Best Buy, the Digital Signage Federation and more, all extolling the virtues of the conference for networking, education, and getting acquainted with the latest and greatest technology all in one location. […]
We’re at a point with monitors that a 70-inch unit doesn’t even sound all that big anymore, but it’s a bit different when it is a monitor to use as one of many as a video wall. Sharp will start shipping this month a 70-inch display – the PN-V701 – built for 24/7 video walls. […]
GUEST POST: Rebecca Dowden, Crown TV There are so many possibilities when it comes to digital signage content that it can be overwhelming. You may have a portfolio of reusable templates and content but are looking for something new and unique. To help you ensure your digital signage has the highest possible impact, here’s 100 digital signage content ideas, categorized by industry. […]
On the immediate heels of Diversified announcing its acquisition yesterday of MCW, rival integrator AVI-SPL announced this morning its acquisition of one of the largest pro AV integrators in Canada, Sharp’s Audio Visual. […]
Amid heightened activity in outdoor advertising contracts this year, mandate losses were always a risk. APN Outdoor ((APO)) and Here, There & Everywhere ((HT1)) have missed out on renewing contracts for Yarra Trams. The impact on each varies. […]
JCDecaux is launching a new brand charter, BranDO, which is to set a gold standard of best practice across the digital out-of-home industry. The charter, launched today at the IAB Digital Upfronts, aims to bring about more accountability, viewability, measurability, transparency and brand safety to the sector. […]
The new entity will ultimately be 60% controlled by JCDecaux and 40% by AMX. The Group will now operate over 15,700 advertising panels across Mexico with a wide range of street furniture in complementary formats, including bus shelters, CIPs (city information panels), traditional and digital billboards, buses, bridges and shopping malls. […]
Your answers reveal whether, when it comes to selling digital signage, you’re on a forward-focused path to success (like Netflix) or you’re stuck in the 1990s like Blockbuster Video. There seems to be two opposing tracks for sellers in the digital-out-of-home advertising market. […]
A quarter of marketers said there is not enough clarity on the sources of collected location data. In the third episode of Everything You Need to Know (EYNTK) about location-based advertising, Verve’s general manager international, Ian James explains the best way to derive location data. […]
Using mobile carrier data to provide the number of mobile devices going toward billboard faces is a rapidly deployable alternative to the stale and sporadic typical black "rubber snake" traffic counters we see every few years in limited locations. […]
Those surveyed by YouGov, say that a lack of proper nutritional labeling on menus makes it hard to track calorie consumption. Here's where drive thru digital menu boards come in. 70 percent of fast food sales take place at the drive thru window. […]