The DSE 2018 educational conference will feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Tuesday, March 27 – 9 a.m.- 5 p.m. Digital Signage Certified Expert Program (DSCE). […]
Brad: So they’ve got these new billboards now when you’re flying down the freeway that will send advertisement targeted just to you. John: I don’t know if I like this. […]
OUTFRONT Media had a return on equity of 9.57% and a net margin of 7.71%. The company had revenue of $392.40 million during the quarter, compared to analyst estimates of $391.18 million. During the same quarter in the previous year, the firm earned $0.63 earnings per share. […]
The family-controlled group has posted strong underlying growth so far this year in a stark contrast with that of large advertising groups WPP and Publicis, hurt by the growth of online advertising. The signing in June of a contract to design, build and operate the advertising concession at China’s Guangzhou international airport from 2018 will drive JCDecaux sales in the country. […]
The real estate investment trust reported $0.98 EPS for the quarter, missing the consensus estimate of $1.32 by ($0.34), Briefing.com reports. Lamar Advertising had a net margin of 20.33% and a return on equity of 29.03%. The company had revenue of $399.30 million during the quarter, compared to analyst estimates of $392.10 million. […]
It's important to have a reliable display and good content, but users also need to decide how they are going to play that content. Media players are one tool that can power content, as long as you know exactly what you are looking for and have a good idea of what features you need. Know what you need. […]
From day one, touch is a fundamental and instinctual sense for humans to explore the world around them. Influencing emotional reactions and memory encoding, multisensory campaigns that incorporate haptics provide a compelling consumer experience and superadditive effectiveness unique to OOH. […]
Here’s how to approach out of home marketing, as demonstrated by three iconic NYC ad campaigns: Glossier: Have A Multi-Platform Advertising Strategy. “We try to make campaigns people will want to share, from the creative down to the placement itself.” Another lesson to glean from Glossier: Buses are an under-appreciated ad platform. […]
Did you know? Myrtle Beach’s population grows tenfold in the summer months. Myrtle Beach is regularly referred to as the “golf capital” of the world, with over 100 championship golf courses in the area, as well as 30 mini golf courses. […]
This is a set of rotating screens on pylons in a public park/square in Shandong, China, which is between Beijing and Shanghai. The watermark on the video clearly shows it is a Unilumin LED product. It’s interesting. […]
Adpack provides a real-time digital out-of-home audience data analytics and targeting platform including a proprietary ad server and supply-side platform (SSP) for programmatic advertising. […]
AdQuick was born out of frustrations with traditional outdoor advertising. Matt O'Connor, founder and CEO of AdQuick said, "When I was on the client side trying to find and book outdoor advertising space, I found the process extremely frustrating. There wasn't one place to go to find inventory, and once I did find space, the process to actually book was slow and tedious. […]
The Outdoor Media industry is highly fragmented in India with a large number of smaller players who own sites or are concessionaires of site owners. This has led to improper utilisation of the medium and stunted growth of the industry. This has also often led to the exploitation of either the advertiser, outdoor agency or outdoor media owner. […]
Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare. […]
This is great – a stunning use of fine pitch LED in the ceiling of a seven-level shopping and lifestyle center on Chicago’s Magnificent Mile. The centerpiece of a makeover at 900 North Michigan Shops is a massive, 190-foot-long digital art installation spanning the ceiling of the nearly 30-year-old complex. […]