The US economy is probably headed for a recession within the next couple years. Take a look at this chart of out of US out of home advertising revenues. Insider has highlighted the recession years in yellow. […]
The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put 220 units in place across the country. The high-bright, freestanding LCDs pods include 147 double-sided indoor units, 18 taller double-sided ones, and more than 50 double-sided ones built for outdoor. […]
There are undoubtedly many, many times when C-suite people get the bill in from the company law firm, and wonder what the hell all those zeroes after a $ sign amounted to – but maybe not around Atlanta-based NanoLumens, which appears to have very gone 4 for 4 in its legal actions this summer with LED display competitors. […]
This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. […]
Colleges and universities have not always been known for innovation in AV technologies, but advances in digital signage are putting higher education at the forefront of the field. The good news is that colleges and universities are now beginning to exceed previous expectations. […]
A first in the sector, this automated platform provides a unique solution for Adcity clients to help them better identify target audiences and optimize their activation through OOH communication. Adcity Solution now offers an integrated suite composed of 3 pillars: - Adcity Audience Planning; Adcity Audience Trading and Adcity Audience Measurement. […]
A huge new screen installed in London's iconic Picadilly Circus will track cars and people who pass by to display targeted ads. As first spotted by Wired, the 790 square meter screen can produce 281 trillion different colors from 11 million pixels spaced 8 millimeters apart. […]
The advertising lobby (broadcasters, agencies, and advertisers) is on high alert to protect deductibility. Billboard operators assist via strong home-state, grassroots connections, said Nancy Fletcher, president and CEO of OAAA. […]
The 2018 OBIE Awards -- the awards program that honors creative excellence in the OOH industry. Unlock those creative juices and escape from the rest of the pack with a prized OBIE award. Are you ready to flaunt that obelisk on the shelf behind your desk? […]
Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale from 16th October – 29th October. […]
CEN, the world’s first experiential media network in movie theatres, connects theatre owners, brands, agencies, advertisers, and consumers with its unique digital in-lobby environments. The network provides 100 percent coverage of the movie-going audience; delivering multiple exposures and higher dwell times during their visit to the theatre. […]
Here’s a simple but effective example of using data to handle what would otherwise by a nightmare job is done by one person running a digital signage network. The Quebec supermarket chain IGA is running a daily contest at its roughly 300 stores that gives away prizes and announces the winner on screens inside the stores, with the winners local to each store. […]
Via Retail Design Blog Diageo hired the creative shop Love to design a new brewing floor experience at the storehouse of the famed Guinness brewery in Dublin, Ireland. […]
The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair of interactive and field marketing companies to create what it touts as the largest interactive digital OOH network in North America. […]
Out of home has a history of being one of the more opaque advertising channels in terms of the buying process, audience measurement and invoicing. For DOOH to become fully digital in terms of trading (as well as delivery of creative), the key area will be around improved audience assessment. […]