“The perfunctory hashtags for brand campaigns are on their way out. Or, more broadly speaking, the practice of getting consumers to share their brand allegiances in non-spontaneous moments is losing favor. […]
Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. […]
Via Linkedin This is the renovated Axiom Telecom store in Dalma Mall in Abu Dhabi – which has a Microsoft Store-like approach to LCD displays not just being screens on walls, but largely being the walls. I like. Axiom is a big retailer and distributor of wireless products in the region. […]
I’ve seen no end of photos and videos of “magic” mirrors for fashion retailing applications, and one or two for hotel rooms, but this is the first suggestion of how an LCD mirror display with a touch overlay could be used in health and fitness. […]
“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town police chief (Woody Harrelson) to take action on her daughter’s unsolved murder. […]
A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. […]
With an estimated 69% of purchase decisions made outside the home, outdoor advertising is the right medium to reach consumers on the move while they're in consideration mode. Big, bold billboards with copy that creates a sense of urgency (e. […]
Of the top 100 OOH advertisers in the third quarter, 37 of them doubled OOH spend from Q3 2016 including technology firms Google and Amazon. Ranked in order of OOH spending, the top 10 advertisers in the third quarter were McDonalds, Apple, Geico, American Express, CBS, Coca-Cola, Amazon, NBC, State Farm, and M&Ms, marking the brand’s first appearance on the list. […]
Providing an unbeatable presence in six major UK cities: Manchester, Liverpool, Birmingham, Edinburgh, Leeds and Sheffield, the 12 state-of-the-art screens generate a combined 8.5 million weekly viewed digital impressions. Each Tower is architecturally designed to provide a brand safe environment, while the high resolution 10mm pixel pitch screens provide unbeatable quality for brands. […]
Both static and full motion content delivered high levels of positive emotional response, but full motion creative delivered more branded peaks of memory encoding. The net impact of these measures in combination equated to a 2.5 stronger impact for full motion digital out of home compared to static. […]
Moving Tactics is deploying a variety of display screens in Click's 600 stores and over 500 in-store pharmacies to run Clicks’ promotions, supplier advertising and seasonal campaigns, starting at the window of each store and ending at the till points, where an integrated queue management system has been incorporated. […]
Shoppers in leading retail stores will be drawn to the 3D, holographic image of the Perrier products floating in thin air in front of a 3D Savings Center kiosk. Once at the kiosk, shoppers will be able to use the touchscreen to retrieve a coupon that can be used immediately for Perrier water products. […]
McDonald's decided to turn bad traffic into an opportunity to commiserate with drivers about the suckiness of the situation -- and hopefully sell some burgers to boot. They used digital billboards and traffic data to make it happen in a nationwide U.K. campaign. […]
The site says it's "A reliable, manageable and affordable device management platform for practical digital signage deployments be it one screen or a thousand." Users can: "Manage all your Chrome devices from a single console with the ability for network configuration, health monitoring, OS and app management. […]
Market-level planning tools, also known as pre-planning tools, allow media buyers and sellers to quickly understand how types of advertising can be combined to reach a target audience in a given market. This can then be used to estimate the cost of a campaign based on the average cost of media within a market. […]