Scala has started marketing a pair of branded, Windows 10-driven digital signage players as part of the company’s solution offer. […]
A post the other day referenced shelf-edge display strips in a set of chiller fridges in the U.S., with my covering comment that I’d seen that sort of thing in trade shows but wondered if there were real-world deployments. That one was using LED strips. This one – at World Duty Free in London’s Gatwick airport – uses LCD strips. […]
Using Neustar's platform, JCDecaux can now create custom audience definitions utilizing any combination of syndicated profiles – which show where specific audiences work and live. […]
When I was driving on the highway, I saw a digital billboard that was looping content for Meijer's. The actual content itself was just static images of a few different products, such as a rather cheap looking frozen pepperoni pizza in its wrapping. Static imagery isn't problematic necessarily, but unless it is particularly compelling, it isn't actually going to draw a viewer's attention. […]
Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a JCDecaux-managed transit shelter. The Antal Zsuzsa Foundation partnered with JCDecaux Hungary to raise awareness of the difficulties that people with quadriplegia face daily, and to encourage passersby to make a donation. […]
If the video auto-plays, my apologies. I looked at the HTML and it didn’t give me any clues on how to shut that off! This is a new digital OOH advertising feature along the highway leading into Denver’s international airport, which is way, way, waaaaay east of the city. […]
The availability of both traditional and digital options is one reason revenue keeps rising in OOH. The latest release from the OAAA indicates that Q3 sales in the OOH ad space reached $1.78 billion. That’s a 1.9% increase over the previous period. […]
Out of home (OOH) audiences for outdoor advertising such as billboards grew by 2.2 per cent in 2017 according to the annual data update from Move (measurement of outdoor visibility and exposure). Move says OOH advertising now reaches 12.6 million people daily, an average growth of 200,000 people in OOH environments each day when compared to last year’s numbers. […]
A total of 1800 booths are planned for five major cities in the next two years, in the first major update to the payphones since 1987. The new kiosks are WiFi enabled and include USB charging docks and touchscreens, which display information about public transport, community polling, and multilingual and disability services. […]
Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped with the proprietary audience analytics tech. Adpack has its own Supply Side Platform (SSP) that allows various Demand Side Platforms (DSPs) to access Adpack's DOOH inventory. […]
While tech giant Alphabet recently announced it would develop 12 acres of Toronto waterfront into a smart-city-technology testing ground, a similar undertaking has already begun 12 miles south of Boston. […]
Only a handful of traditional digital media channels have the level of visibility offered by transit advertising. In addition, other digital media is more easily ignored, fast-forwarded, or skipped over. Tech brands are taking note of this opportunity to grab people on the go. […]
In Chicago, IL, billboards in the Englewood area aim to rebrand the community. Campaign organizers hope to create a positive change and “highlight the rich history, culture, and value of the Greater Englewood neighborhood,” according to englewoodrising.com. […]
Tennessee Billboard Law. Steve Ginsburg, Clear Channel Outdoor, ready to testify in June. The state’s billboard-control law has been invalidated. […]
With 14,000 digital out-of-home (DOOH) screens and 65,000 tablets in more than 2,700 locations across the US and Canada, Buzztime delivers interactive entertainment and innovative dining technology in North America. […]