Once rivals in the highly competitive LED electronic display industry, today Watchfire Signs and YESCO are collaborating on a number of high profile digital sign projects, including two high resolution digital billboards in St. George, Utah. Click to Tweet. […]
Now if the delights of DOOH don’t reignite the branding buds of today’s marketers and planners, I’ll eat my best socks. It’s certainly inspired iCrossing’s media strategist, Lauretta Wood who seeks programmatic perfection by joining outdoor with mobile. […]
An acquisition of APN Outdoor is unlikely to be at the top of French giant JCDecaux's to-do list. That's the view from Deutsche Bank analysts on Wednesday morning, after running the numbers on a potential merger scenario. […]
Bus operators are embracing the digital revolution with screens that display different messages depending on the shops they pass. These “geo-targeted” screens are being introduced this week on a fleet of Transport for London (TfL) buses. They allow brands to tailor their adverts to the areas along a route. […]
Magna Global’s Media Economy Report highlights that unlike most other media, OOH’s market share and its importance in the media mix is growing. Here we give a bite-sized summary of Magna’s 10 Reasons Why OOH Continues to Outperform. […]
Private marketplaces have revolutionized the way digital advertising is bought and sold, letting marketers combine the efficiency of automated buying with the ability to negotiate custom deals with publishers, tailored to their specific needs. […]
Percentage of international revenue of total 2016 revenue: Clear Channel Outdoor: 52%; Outfront Media: 8%; Lamar: 1%. There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in overseas economies which aren’t perfectly correlated with the US. […]
Detroit DMA has more than 16,000 OOH advertising properties, delivering close to a billion impressions every week. the media age is 44 years old and the median household income is $54.4K. The average commute is 26 min. […]
Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and Lamar on transit revenues. […]
Shanmugam represented the OOH advertising industry in Scenic America’s lawsuit against digital billboards. On October 16, 2017, the US Supreme Court declined to take the case, ending the lawsuit. Scenic America lost in federal court and on appeal. […]
Whether it’s providing critical information during a natural disaster or promoting an important local cause, outdoor advertising is a vital tool that local communities use to enrich and improve people’s lives. Now, a growing number of localities are using billboards as a no-cost way to help communicate with the public, solve problems, and enhance safety. […]
McDonald's is making a big splash in Italy with its online delivery service McDelivery. To promote the new service, the QSR teamed up with JCDecaux to launch three interactive DOOH bus shelters in Milan, according to an announcement. JCDecaux helped the restaurant decorate the bus shelters with McDonald's branded imagery including its iconic golden arches. […]
In addition to being an ideal platform to advertise on, out-of-home is a powerful tool to get an important social message across. As an industry, OOH helps unify the public, bringing awareness to worthwhile causes. It's the beauty of having a one-to-many ad medium rather than one-to-one (like most online/digital channels). […]
Many people think of fans as essential components for cooling heat-generating electronics devices such as digital signage media players. Fans are loud and make devices bigger than they need to be, but they’re a necessary evil, right? Wrong! […]
Digital signage solutions provider Amscreen, through its partnership with OptimEyes, is an example of a company that can help companies serve up in-store adverts targeting specific age groups or genders. Tesco stores on petrol forecourts were one of the first users of the technology in 2013, and Carrefour launched the screens in Jordan in 2015. […]