Editors’ Picks

The Drum: Sketchers launches a holographic OOH campaign for Singapore

The holographic display – a three-dimensional (3D) shoe is donned by brand ambassador South Korean hip-hop rapper, Zico in the television commercial. Moove has also utilized visual solution that is capable of delivering mid-air 3D visuals. The Skechers’ campaign also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at NEL’s Dhoby Ghaut station. […]

thedrum.com
Thu, Nov 2, 2017 at 4:46 AM

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Intersection expands its DOOH ad-funded Link Network to Philadelphia (Intersection)

Smart cities tech company Intersection reports that Philadelphia is the latest city to join the fast-growing Link network, bringing free gigabit public Wi-Fi, phone calls, device charging, wayfinding, local content and information, and contextual advertising to the streets of Philadelphia through LinkPHL (pronounced “Link Philly”). […]

ixn.intersection.com
Wed, Nov 1, 2017 at 3:24 PM

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3 Song Lyrics to Describe DSF’s Coffee and Controversy at New York Digital Signage Week (AVNetwork)

Digital Signage Federation’s Coffee & Controversy at New York Digital Signage Week (NYDSW) was, once again, a smash hit. This year’s event was held at the ultra-hip Google offices in NYC, and was filled with digital signage movers and shakers. […]

Wed, Nov 1, 2017 at 2:57 PM

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A recap of the SIGN CHINA 2017, LED CHINA 2017 and DIGITAL SIGNAGE 2017 held on September 22 in Shanghai (Business Insider)

Organised by UBM Trust, the 3-day concurrent shows attracted 32,645 global visitors from 118 countries/regions and welcoming international VIP buyer delegations from the USA, Korea, Australia, Iran, Japan and Germany. […]

markets.businessinsider.com
Wed, Nov 1, 2017 at 2:51 PM

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Digital signage tech firm STRATACACHE hires banking and DOOH industry veteran to Lead New STRATACACHE Capital investment team (PRNewswire)

STRATACACHE hired Dirk Huelsermann as Managing Partner of STRATACACHE Capital, a new division and team that will lead strategic deal discovery and review on a global scale. […]

prnewswire.com
Wed, Nov 1, 2017 at 2:46 PM

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Ad tech platform Adform debuts programmatic digital out-of-home ad buying in the U.S., powered by Hivestack (DSConnection)

The programmatic solution is made possible due to an integration between Adform and Hivestack. The integration enables DOOH media owners to use the Hivestack SSP to create custom audience, location-based deals that can be pushed to Adform DSP for programmatic buying. […]

digitalsignageconnection.com
Wed, Nov 1, 2017 at 2:44 PM

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16:9: STRATACACHE Creates New M&A Unit, Led By Industry Vet Dirk Huelsermann

Were there any doubt STRATACACHE is still in acquisition mode, consider news today that the company has created a new business unit called STRATACACHE Capital and hired industry veteran Dirk Huelsermann as its Managing Partner. […]

sixteen-nine.net
Wed, Nov 1, 2017 at 2:43 PM

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16:9: Vistar Media Debuts Digital OOH Marketplace That Blends Automation and Customization

Digital OOH ad technology firm Vistar Media has launched something called Marketplace Deals, a private online advertising marketplace that lets marketers and media companies take advantage of the speed and efficiency of transaction automation while still tweaking the deal to specific needs. […]

sixteen-nine.net
Wed, Nov 1, 2017 at 8:46 AM

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How can the industry support so many digital signage software platforms and what’s the future of CMS? (DSConnection)

Answers from DSE Advisory Board members: “The industry is saturated with CMS suppliers these days. While there are many solid solutions available, there are a lot of “me too suppliers” that really do not offer sustainable long-term offerings. […]

digitalsignageconnection.com
Tue, Oct 31, 2017 at 4:40 PM

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Five OOH Advertising Trends for 2018 (DSConnection)

What should advertisers be looking out for when it comes to making the best use of the medium? 1. OOH ad spend set to accelerate in 2018. 2. Links to mobile will bring multi-layered, integrated DOOH advertising campaigns. […]

commercialintegrator.com
Tue, Oct 31, 2017 at 4:17 PM

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BroadSign launches programmatic buying access to 10,000+ DOOH screens in healthcare, veterinarian and lifestyle locations

The BroadSign Health and Lifestyle Audience Package, the first of many audience segments to become available, enables advertisers to reach more than 400 million impressions per month and is customizable by point of interest, DMA, time of day, and a number of other demographic variables. […]

broadsign.com
Tue, Oct 31, 2017 at 4:14 PM

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How to Use Hashtags in Outdoor Advertising (Signkick)

The fascinating appeal of Outdoor advertising today is that it is no longer simply a standalone medium (if it ever was). It is a medium that is crying out to be linked up to our online discussions. The genius of a hashtag is that it can be incorporated with existing copy. […]

signkick.co.uk
Tue, Oct 31, 2017 at 4:11 PM

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16:9: Sharp On Rebound, Tracking To First Annual Profit In Four Years

Sharp seems to be on the rebound after a seriously rough economic patch for the Japanese electronics giant. Less than three years ago there were big concerns Sharp was going under, having registered a nearly $2 billion loss. Now Reuters is reporting Sharp Corp has reported its fourth consecutive quarter of net profit, and sales are ticking along nicely. […]

sixteen-nine.net
Tue, Oct 31, 2017 at 2:24 PM

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Vistar launches private marketplace for digital out-of-home advertising (MarTech)

Company says it has the largest supply of inventory -- covering thousands of billboards and screens in taxis, elevators and bus shelters. CEO Michael Provenzano told me that Marketplace Deals is distinguished from other DOOH private marketplaces by two differentiators. […]

martechtoday.com
Tue, Oct 31, 2017 at 2:14 PM

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Case Study: Low latency IPTV and digital signage network transforms Mercedes-Benz Arena (AV Magazine)

AEG wanted a cost-effective IPTV and digital signage solution that would provide all of the features a modern day arena would expect and a modern audience would deserve; remote screen control, content scheduling, event triggers, social media delivery, user access control and low latency IP streaming. […]

avinteractive.com
Tue, Oct 31, 2017 at 2:11 PM

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