Integrated Systems Europe 2018 will see a number of new events – including Avixa’s Tide conference and a projection mapping competition – as well as the return of ISE staples such as the InAVation Awards and the Smart Building Conference. The Tide (Technology. Innovation. […]
Dynamic digital signage is more eye-catching and facilitates higher levels of engagement than traditional print signage. Its use in the convenience store space has been growing as the industry realizes the flexibility, marketing and branding opportunities it provides. […]
The key to managing digital signage on a tight budget is to get more leverage out of the content you already have. The result might even be a higher quality product. By Ron Santana12/05/17 As many of my fellow higher-education media professionals do, I often wear many hats. […]
Digital Commons will act as QMS’ primary sales channel partner for automated products, having been instrumental in the development of its new digital transaction platform. Operating in both New Zealand and Australia, Digital Commons specialises in online and mobile media, represnting publishers and possessing a network of trade desk relationships. […]
Opportunities for OOH: shopping, work, and the daily commute. […]
Decking out a mall with digital signage can get shoppers through the doors and into the stores this holiday season. Not to mention, it’s an opportunity for malls to generate more revenue by working with brands to display interesting ads and promote season sales. […]
Volvo in Thailand has created a reference to Swedish god Thor in its latest campaign for its hybrid car, building an outdoor ad that was turned on by real lightening. […]
24 Hour Fitness recently turned to these OOH capabilities to raise brand awareness and drive customers to its San Francisco and Los Angeles locations – using enhanced accuracy and scale analytics against the OOH company’s inventory in these markets to anonymously identify mobile IDs exposed to their OOH campaign. […]
Out-of-Home will be the only other offline media channel to grow in 2018, alongside TV (+3% to $33 billion) while print ad sales will decrease by -11% to $54 billion and radio ad revenues will shrink by -2% to $28 billion. 1. Globally, media owners advertising revenues are projected to grow by +5.2% in 2018, to $535 billion. […]
The technophobe takes digital signage objection to the next level because their adversity is not necessarily based on well-founded fears, but a deeper rooted problem. Ironically, the cause of the problem lies with digital signage vendors. We are constantly plugging the benefits of digital signage, informing potential end-users how amazing it is and what it can do for them. […]
The sector is investing in the latest digital screen technology, with the iconic Piccadilly Lights in London recently renovated to replace the original patchwork of screens with a single state-of-the-art 4K LED digital screen that can react to external factors, such as the weather or temperature. […]
The functionalities of the nearly 10-foot-tall kiosks are both simple by design and user-friendly — making the Links inclusive for city dwellers from all demographics. The free services include high speed Wi-Fi, phone calls to anywhere in the nation, device charging via USB ports, a touch screen tablet for access to maps and directions, and a large 911 emergency call button. […]
Shamrock Capital (“Shamrock”) is a Los Angeles based media, entertainment and communication focused investment firm. Shamrock partners, Steve Royer and Andy Howard, will join the BC board. […]
On Wednesday, March 28 at 8 a.m., Matt Prohaska, CEO & Principal of Prohaska Consulting, will present a session that will demystify what is working and not working today in programmatic digital out-of-home. Attendees will hear from top buyers and sellers about their strategies, successes and challenges. […]
Spotted by a reader on Reddit … Somewhere in South Korea, there’s a bathroom that has mashed up IoT sensors and digital signage to create what amounts to a queue management system and dashboard for washrooms. […]