Editors’ Picks

AdWeek: These Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the U.K. that targets drivers on busy highways at peak times of the day. Digital billboards placed alongside the road feature a Big Mac when traffic is light, but once it starts to build, the creative switches to McDonald’s familiar golden arches with copy that reads, “Stuck in a jam? […]

adweek.com
Tue, Nov 7, 2017 at 12:01 AM

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Outdoor advertising giant Lamar improves third-quarter results despite three hurricanes (The Advocate)

Lamar easily beat Wall Street's expectations. Stock analysts surveyed by Zacks Investment Research had forecast adjusted funds from operations of $1.32 per share. Adjusted funds from operations rose to $137.5 million, or $1.40 per share, compared to $134 million, or $1.37 per share, a year ago. […]

theadvocate.com
Mon, Nov 6, 2017 at 4:14 PM

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Ask The Board: Why Integrators Don’t Sell Digital Signage (DSConnection)

“Designing, implementing and operating digital signage networks is a complicated endeavor that requires specialty skills that are not always part of the traditional AV integrator’s toolkit.” “The challenge for AV integrators is to better understand all aspects of digital signage. In other words, digital signage is not just a “hardware” sale. […]

digitalsignageconnection.com
Mon, Nov 6, 2017 at 3:01 PM

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Live from New York Digital Signage Week (Video, 10:43; AVNetwork)

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avnetwork.com
Mon, Nov 6, 2017 at 5:56 AM

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Modern airport advertising in UAE (Campaign)

Today we are seeing a growing number of dynamic campaigns, thanks to the growth of digital out-of-home, plugging into real-time passenger, airport and airline data feeds. Our recent research has revealed that ad-serving relevant content to the appropriate audience at the right time can show an increase of 15 per cent in campaign effectiveness. […]

Mon, Nov 6, 2017 at 5:01 AM

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OOH advertising is at a measurement inflection point (MediaVillage)

Where is out-of-home (OOH) headed in a world of media fragmentation and greater competition for consumer attention? The ARF helped to answer these questions this week at their Maximizing OOH Impact event with an impressive roster of participants from Clear Channel Outdoor, ESPN, National Geographic Society and the DPAA. […]

mediavillage.com
Sun, Nov 5, 2017 at 10:21 PM

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OOH is the new black (Medium)

Four main factors are driving the transformation of out-of-home advertising: 1. OOH reaches more people thanks to increasing urbanisation; 2. OOH’s success at integrating with digital technology is unrivalled by other traditional media; 3. […]

medium.com
Sun, Nov 5, 2017 at 10:20 PM

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The State of UK’s OOH Advertising Market (eMarketer)

While total UK OOH ad expenditures will edge up just 1.4% in 2017, GroupM’s latest forecast indicates UK digital out-of-home (DOOH) ad spend growth will top 20% this year, accounting for nearly half of the OOH market. That heady proportion comes from just 10% of physical assets in some cases, indicating the sizable revenue potential for this medium. […]

emarketer.com
Sun, Nov 5, 2017 at 10:17 PM

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From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning (EMCOutdoor)

Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning. […]

emcoutdoor.com
Sun, Nov 5, 2017 at 10:14 PM

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Experts offer tips on how to approach and measure digital signage ROI (Commercial Integrator)

Sometimes Digital Signage ROI Is Easy: When it comes to quick-serve restaurants or digital menu boards, “that’s where [the customers] really get excited because they can see something tangible,” Goldsmith said. He referred to a supermarket customer that put in digital signage and reported increase of sales of up to 22 percent on some items and an average 13 percent uptick. […]

commercialintegrator.com
Sun, Nov 5, 2017 at 10:14 PM

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How to integrate touchscreens into your digital signage, to make it interactive (DSToday)

You have to deal with the extra logistics of integrating and maintaining the screens, not to mention developing interactive content. You have to consider how much it's going to cost you vs. a traditional display. […]

digitalsignagetoday.com
Sun, Nov 5, 2017 at 10:11 PM

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16:9: Price Gap Between OLED And LCD Displays Closing

Via Display Daily OLED displays have tended to generate a couple of uniform reactions from onlookers:1)  they look amazing and 2) they’re amazingly expensive. The latter is changing, according to research firm IHS Markit, which says the manufacturing cost gap between OLED displays and LCD displays is closing. […]

sixteen-nine.net
Sun, Nov 5, 2017 at 10:08 PM

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OOH ad operator QMS Media: company overview (Bloomberg)

Mr. Barclay David Nettlefold, CEO, MD & Director. Total Annual Compensation: A$787.3K. Mr. […]

bloomberg.com
Sun, Nov 5, 2017 at 8:14 PM

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Group M’s Rob Norman: The OOH industry needs to think of how data will allow it to get new advertisers (Billboard Insider)

Chief Digital Officer of Group M Worldwide: What’s driving brands to digital out of home? Increasingly advertisers are looking to join up campaigns across locations and devices. You would expect the fastest growth path of any media to be the addressable path. […]

billboardinsider.com
Sun, Nov 5, 2017 at 8:08 PM

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Tax Reform: Victory for Advertisers in Round One (Billboard Insider)

The tax reform plan released November 2 did not touch deductibility of advertising, a first-round victory for advertisers. “Great news,” said Dan Jaffe of the Association of National Advertisers (ANA). The proposal, which starts in the US House, would lower corporate rates from 35 to 20 percent, and also reduce individual rates except for high-earners. […]

billboardinsider.com
Sun, Nov 5, 2017 at 8:05 PM

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