The IoT for People About Town. Once in town, smart cities already use digital signage to direct people around. This allows tourism boards and marketers to highlight a city’s upcoming attractions, or help direct people to whatever is on that day. […]
I certainly wish so [Ed]. Will a future generation look back and wonder, why a generation of humans believed in these platforms despite mounting evidence that they were tearing society apart—being used as terrorist recruitment tools, facilitating bullying, driving up anxiety, and undermining our elections—despite the obvious benefits and facilitations they provide? […]
The campaign seeks to offer a new, more personalised eBay user experience, drawing on AI tech to create a more responsive web platform. OOH advertising plays a big role in this advertising mix. The world of ecommerce is increasingly breaking through into the world of outdoor advertising. […]
The DOOH revolution is not about hardware, it’s about software. First, DOOH is creating a disruption in the way we are buying media. We now have the ability to move towards selling an audience instead of only selling digital advertising panels. […]
This week, JC Decaux won the Yarra Trams contract – which has now expanded, and agreed to revam Telstra’s payphones as part of a new partnership with the telco. These developments follow speculation of a potential merger between APN Outdoor and the French out of home giant. […]
While Google maps and online directories are useful tools, they’re only one piece of the wayfinding puzzle. Digital wayfinding solutions dig deeper to provide people with customized, up-to-date, interactive information. […]
1800 Telstra payphones across Sydney, Melbourne, Brisbane, Adelaide and Perth – about 11 per cent of the total network - will be updated with digital advertising screens over the next two years in addition to existing phone call and Telstra Air Wi-Fi network access capabilities. […]
The city hopes this will generate £1.2m in income over the next 10 years. A report is to recommend that JCDecaux and Clear Channel UK are appointed to build and maintain the screens - this comes following a competitive tendering process. JCDecaux will manage 5 of the screens, including Mount Vernon and Sefton Street. […]
The Cross Track projection solution comprises an NEC 14K lumen PH1400U projector enclosed within an NEC designed housing, projecting displays 4.5m x 2.4m in size. These displays are to be located at 15 different Tube stations within Zone 1 and Zone 2, starting at five of the Tube’s most popular stations, including Liverpool Street and Oxford Circus. […]
JCDecaux is to run out-of-home ads in Boston, Chicago and several national shopping malls through mid-February, all designed to drive viewers to NYCgo.com. New York City media will cover all five boroughs and showcase the #TrueYorkCity hashtag. To further amplify the social media message, the campaign is working with Facebook, Instagram, Weibo and WeChat in China. […]
The lion’s share of the buzz these days with LED displays is with the increasingly fine pitch modules that provide HD visuals even on outdoor jobs. But there’s a lot to be said for clever work that uses low-rez, anything but fine pitch, LED products to create a great visual experience. […]
How marketers derive location data can make or break an advertising campaign. So how can they ensure they are getting good quality location data at all times? In the third of a five-part series from The Drum and Verve on everything you need to know (EYNTK) about location-based advertising, we explore the differences between good and bad location data. […]
Most advertisers (83 percent total) said they either "agreed" or "strongly agreed" that advertisers' inability to keep up with the rapid evolution of the tech landscape makes them over-dependent on solutions provided by their agency. Thirty-seven percent of agency respondents agreed with the sentiment. […]
The Times Square billboard, shown prominently in TV broadcasts of New Year’s countdowns, has contributed to raising the name recognition of Toshiba. The withdrawal is the latest in a series of operational reform and cost reduction measures by Toshiba, which was hit hard by huge losses from its U.S. nuclear power business. […]
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