The Golden Globes on NBC began with Seth Rogen touting the power of one billboard to hype a film called “The Room”and ended with director Martin McDonagh accepting the Best Picture award for his billboard movie. Billboards are a hot property, like an award-winning script in Hollywood. […]
This week’s question is answered by members of the DSE Advisory Board Read the Answer by Lyle Bunn: “It is so far just too creepy to be singled out in a crowd by highly targeted and personalized public view messaging. So the strength of dynamic location-based messaging will continue to be in its lifestyle messaging to demographic targets. […]
Photo source: Liliputing Intel is showing off a new, very powerful version of its NUC mini-PCs, which have been widely used by some digital signage network operators, software vendors and systems integrators. […]
The judges for the Digital Signage Awards have put in their assessments and short lists have been developed across the various categories. The winners will be announced and awards handed out on February 7 at Integrated Systems Europe, as part of the trade show’s Digital Signage Summit. […]
Samsung confirmed rumors today and announced a massive, modular MicroLED TV called The Wall. The easiest way to think of it is a fine pitch LED wall for the consumer market. The announced configuration for CES this week is 146-inches diagonal, but it is positioned as something that can be made bigger, smaller or a different shape, by adding or removing modules. […]
Smirnoff celebrated inclusivity in nightlife culture for the next chapter of their “We’re Open” campaign on the Piccadilly Lights, over the festive period. […]
When we forward a form to the client to fill out, we’re not practicing what we preach in OOH; Less is more. Keep it simple. Instead, we’re giving clients free reign to write everything and anything which usually turns into too much information. […]
The City Council is slated to approve what it’s calling the Digital Billboard Exchange Program on Monday, through which companies could erect changing digital billboards in exchange for tearing down single-subject signs along major arteries. “The idea is that we’re reducing sign clutter overall in the city by concentrating where it makes sense,” said Chief Planner Jason Burton. […]
Brave, bold ideas, innovative use of technology and cutting-edge creative collaboration will be the driving forces behind the best in OOH advertising in 2018. Creativity, accountability and flexibility: these are the things that define brilliant outdoor advertising and will shape the future of a vibrant out-of-home industry over the coming year. We can already see it. […]
Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that out-of-home media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital. […]
1. Augmented Reality. 2. […]
A Japanese start-up company says it has developed the technology to produce bendable light-emitting diode (LED) screens, a development that could revolutionize the way information is presented. PI-Crystal Inc., an entrepreneurial spinoff from the University of Tokyo, said Dec. 8 that the LED panel it developed can bend freely like a curtain. […]
Seattle is the birthplace of Starbucks, the world largest coffee chain. Seattle’s Pier 52 is the busiest ferry terminal in the United States. This week’s Geopath Market Spotlight focuses on the Seattle DMA. […]
That’s the lesson of Image Media v City of Chicago. Chicago used to have an unusual regulatory process for approving large billboards. […]
Imagine riding your bus or train to work. You’re a bit bored and a little distracted as you need to keep checking your watch and listening for the station announcements to be sure you don’t miss your stop. Looking around you see a paper advertisement promoting a recently renovated auto museum. […]