Editors’ Picks

16:9: Budapest Charity Ad Combines OOH, DOOH and Contactless Payments

Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a  JCDecaux-managed transit shelter. The Antal Zsuzsa Foundation partnered with JCDecaux Hungary to raise awareness of the difficulties that people with quadriplegia face daily, and to encourage passersby to make a donation. […]

sixteen-nine.net
Tue, Nov 28, 2017 at 10:01 AM

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16:9: Denver’s Airport Turns On 1,000-Foot Hybrid LED Light And DOOH Display Feature

If the video auto-plays, my apologies. I looked at the HTML and it didn’t give me any clues on how to shut that off! This is a new digital OOH advertising feature along the highway leading into Denver’s international airport, which is way, way, waaaaay east of the city. […]

sixteen-nine.net
Tue, Nov 28, 2017 at 9:07 AM

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Tech Giants and Financial Advertisers Drive OOH Gains in Q3 (Sales Fuel)

The availability of both traditional and digital options is one reason revenue keeps rising in OOH. The latest release from the OAAA indicates that Q3 sales in the OOH ad space reached $1.78 billion. That’s a 1.9% increase over the previous period. […]

salesfuel.com
Tue, Nov 28, 2017 at 12:52 AM

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OOH ad audiences up by 200,000 a day in Australia (ProPrint)

Out of home (OOH) audiences for outdoor advertising such as billboards grew by 2.2 per cent in 2017 according to the annual data update from Move (measurement of outdoor visibility and exposure). Move says OOH advertising now reaches 12.6 million people daily, an average growth of 200,000 people in OOH environments each day when compared to last year’s numbers. […]

proprint.com.au
Tue, Nov 28, 2017 at 12:50 AM

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JCDecaux to bring DOOH ad-based payphone of the future to Australia

A total of 1800 booths are planned for five major cities in the next two years, in the first major update to the payphones since 1987. The new kiosks are WiFi enabled and include USB charging docks and touchscreens, which display information about public transport, community polling, and multilingual and disability services. […]

brisbanetimes.com.au
Tue, Nov 28, 2017 at 12:47 AM

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Adpack offers programmatic DOOH buying with audience analytics on one platform

Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped with the proprietary audience analytics tech. Adpack has its own Supply Side Platform (SSP) that allows various Demand Side Platforms (DSPs) to access Adpack's DOOH inventory. […]

Editorial
Tue, Nov 28, 2017 at 12:47 AM

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Boston-area smart city to rival Alphabet’s in Toronto (Archpaper)

While tech giant Alphabet recently announced it would develop 12 acres of Toronto waterfront into a smart-city-technology testing ground, a similar undertaking has already begun 12 miles south of Boston. […]

archpaper.com
Tue, Nov 28, 2017 at 12:44 AM

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Why tech companies use traditional advertising in transit (MediaVillage)

Only a handful of traditional digital media channels have the level of visibility offered by transit advertising. In addition, other digital media is more easily ignored, fast-forwarded, or skipped over. Tech brands are taking note of this opportunity to grab people on the go. […]

mediavillage.com
Tue, Nov 28, 2017 at 12:23 AM

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OAAA: How Communities Use OOH to Engage Citizens

In Chicago, IL, billboards in the Englewood area aim to rebrand the community. Campaign organizers hope to create a positive change and “highlight the rich history, culture, and value of the Greater Englewood neighborhood,” according to englewoodrising.com. […]

specialreports.oaaa.org
Tue, Nov 28, 2017 at 12:18 AM

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OAAA: Leading OOH advertising court cases in the US all boil down to The First Amendment

Tennessee Billboard Law. Steve Ginsburg, Clear Channel Outdoor, ready to testify in June. The state’s billboard-control law has been invalidated. […]

specialreports.oaaa.org
Tue, Nov 28, 2017 at 12:13 AM

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Entertainment tech provider to bars and restaurants Buzztime joins DPAA

With 14,000 digital out-of-home (DOOH) screens and 65,000 tablets in more than 2,700 locations across the US and Canada, Buzztime delivers interactive entertainment and innovative dining technology in North America. […]

dp-aa.org
Mon, Nov 27, 2017 at 4:11 PM

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16:9: Video: LED Shelf-Edge Displays In Grocery Dairy Fridges

I’ve seen a few companies at trade shows demo-ing LCD and LED ribbon displays intended for retail shelf edges, but can’t say I’ve seen any out in the real world. So it’s interesting to see this install – no word on whether this is a rollout or a one-shop demo – of a set of chiller fridges in a store equipped with LED shelf signs, marketing Arizona Dairy Farmers product. […]

sixteen-nine.net
Mon, Nov 27, 2017 at 3:45 PM

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How out of home advertising helps brands build trust (Space and Time)

In a world where advertisers are focused on data and cost per lead there is a reason why big brands still opt for a giant out of home location. While we know the footfall is extremely high at Piccadilly, there is of course no click through rate and as with all outdoor media it is difficult to attribute leads and awareness to this particular site. […]

spaceandtime.co.uk
Sun, Nov 26, 2017 at 8:52 PM

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FBI: The FBI now has access to more than 6,700 billboards in 46 states

Allen: Outdoor advertising companies want to be good neighbors, they want to be good citizens, so they’re offering us space on their billboards at no cost to the public on a space-available basis. Over the past 10 years, 57 fugitives have been apprehended as a direct result of billboard publicity. […]

fbi.gov
Sun, Nov 26, 2017 at 8:40 PM

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JCDecaux wins advertising contract for tram shelters, trams and billboards in Melbourne (Media Week)

The contract, which was previously operated by HT&E (formerly APN News & Media) for the tram-shelters and APN Outdoor for the trams, includes 1,400 advertising panels on tram shelters and 450 trams (10% of which can be fully wrapped) as well as six light-rail billboards. The contract will commence on November 30 2017. […]

mediaweek.com.au
Sun, Nov 26, 2017 at 8:36 PM

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