What difference does a dynamic, electronic poster make compared with conventional marketing media? About 30 per cent in sales, according to upmarket tailor Hardy Amies. On Black Friday 2016 the retailer used a 70in digital signage display in the window of its Savile Row store to run a promotion on outerwear. […]
Integrated Systems Europe 2018 is now just a couple of months out, and from what I am reading and hearing the already huge show is even bigger – with more halls and more educational components. […]
The new technology is called targeted DOOH. What that means is taking digital billboards and empowering them with data and analytics abilities to actually target consumers who are in close proximity with a relevant ad. According to Frangakis, this technology can rival the accuracy of online targeting by tapping into the exact same data pools. […]
The digital advertising distribution platform is a perfect combination of the internet and digital outdoor advertising. In China, Focus Media has been the leading digital outdoor advertising media company, its business scope including an LCD display network, a poster frame network, a movie theatre network and an in-store network. […]
Small-format OOH, one of the most effective platforms driving engagement and influencing purchasing decisions, is often ignored. A fact FMCG brands would do well to rectify. Why FMCG brands should target consumers with small-format OOH Marketers tend to focus on the affluent consumer because it appears to make more sense – they have greater spend and tend to be keen on trying new brands. […]
2017 OOH Media Plan of the Year: -Rapport & UM for Sony Pictures The Emoji Movie. 2017 OOH Ratings Driven Media Planning Award: -Clear Channel Outdoor, Sony Interactive Entertainment America & Kinetic Worldwide. […]
The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and other offline media. According to the Ads Driving Online Activity survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH advertising indexes at over three times the expected rate given its relative ad spend. […]
digital signage, smart kiosks and even connected dressing rooms are all shaping the way consumers and businesses interact with technology (and each other), and we are on the cusp of another wave of sweeping tech change, including self-driving cars, drones, artificial intelligence and virtual reality. Yet the mobile paradigm persists. […]
Digital signage will also be hugely affected by 5G’s incredible speed. With the ever-present issue of firewalls, coverage and speed of traditional wifi, in-store screens often cannot live up to their full potential. […]
There is an inherent anxiety around the wasted or seemingly dead time of public transport. At the same time, public transport networks are an amazing setting for digital signage, particularly as this is the only one in which people report feeling positive about ads, in stark contrast to online. People actually enjoy out-of-home adverts on the tube and bus networks more than anywhere else. […]
Professional and interactive displays can offer a variety of information in hospital s for patients, visitors and staff members. Here are five examples of where to find digital signage in a hospital and how they can be used. […]
Scala has started marketing a pair of branded, Windows 10-driven digital signage players as part of the company’s solution offer. […]
A post the other day referenced shelf-edge display strips in a set of chiller fridges in the U.S., with my covering comment that I’d seen that sort of thing in trade shows but wondered if there were real-world deployments. That one was using LED strips. This one – at World Duty Free in London’s Gatwick airport – uses LCD strips. […]
Using Neustar's platform, JCDecaux can now create custom audience definitions utilizing any combination of syndicated profiles – which show where specific audiences work and live. […]
When I was driving on the highway, I saw a digital billboard that was looping content for Meijer's. The actual content itself was just static images of a few different products, such as a rather cheap looking frozen pepperoni pizza in its wrapping. Static imagery isn't problematic necessarily, but unless it is particularly compelling, it isn't actually going to draw a viewer's attention. […]