In Spring of 2017, Geopath released two highly utilized new tools to the industry. First, the Inventory Explorer – a free tool that empowers buyers to identify Geopath measured inventory across the country. Additionally, it provides users information on who to contact if they are interested in placing a buy. […]
DSE is the best place to learn about the digital signage industry and see the latest and greatest products on display. That’s what makes it such an important destination for anyone new to the industry. Unfortunately, it can also be pretty overwhelming for a newbie. […]
Some will be quick to comment that the brick and mortar retail stores are waning, being supplanted with online buying , and as such, will have less influence on us. Not so fast! According to a recent Pew Research study, online buying is growing at 17 percent per year. […]
This general conference session is part the Digital Signage Fundamentals Seminar Program at DSE 2018 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network. […]
Landsec has signed a deal with Turkish Airlines which becomes the first airline to advertise on the iconic new Piccadilly Lights. Turkish Airlines, which flies to more countries than any other airline in the world, launched its digital out of home campaign on Tuesday. The advertising deal was struck by Ocean. […]
In 2017, OAAA was the voice of a united industry in its service to members.In 2017, OAAA was the voice of a united industry in its service to members. Growing Membership OAAA members remain pleased with the association’s value and level of service, with 98 percent renewing membership in 2017. […]
Via Korea Times and AV Interactive The entrance to LG’s monster booth at CES in Las Vegas this week is a 28 metre-long winding walkway of flexible OLED displays, set up to mimic one of the slot canyons hikers might find in nearby Utah or Arizona. The LG OLED Canyon has 90 concave and 156 convex open frame 55-inch OLEDs, and the content features nature scenes enhanced by immersive audio. […]
Despite the opportunities, several hurdles stand in the way of an OOH company’s ability to fully capitalize on connected technologies: • Although possible, it may be difficult to tap into the full potential of connected infrastructure until digital OOH is more widely dispersed. Digitized assets can have the effect of improving operating efficiencies and reducing costs. […]
The first automated DOOH campaign went live today on January 08, spanning London, Manchester and other key cities for a month. The new campaign promotes the launch of a brand new product – innocent’s new ‘Super Juice’. […]
As the media planner for BT/EE it’s very encouraging to receive this feedback on the awareness and recall of our campaigns.The role of OOH media for BT is mostly around scale and impact. Large-format OOH has been effective at delivering that core of broadcast reach, quick national cover with stature that maximises awareness of BT’s products and services. […]
1. 2018A NEW ERA FOR OOH. 2. […]
This year, mobile and advanced data science will continue to be the technologies that impact marketing the most. Marketers have access to an immense amount of data. As consumers move more and more of what they do to mobile devices, media companies are building product extensions to follow those audiences. […]
In an Irish media first, Posterscope’s Irish office PML Group has delivered dynamic Digital Out of Home at scale in a campaign using its proprietary Dynamic platform. […]
Over the last couple of days, there has been a lot of discussion about a pair of security vulnerabilities nicknamed Spectre and Meltdown. These affect all modern Intel processors, and (in the case of Spectre) many AMD processors and ARM cores. […]
By Ken Klein, Executive Vice President, OAAA. As Hollywood enters the award season, billboards are cheering a critically acclaimed film with “billboard” in the movie’s title. […]