OAAA Report: the Potential Role of OOH Advertising in Smart Cities
Despite the opportunities, several hurdles stand in the way of an OOH company’s ability to fully capitalize on connected technologies: • Although possible, it may be difficult to tap into the full potential of connected infrastructure until digital OOH is more widely dispersed. Digitized assets can have the effect of improving operating efficiencies and reducing costs. […]
Mon, Jan 8, 2018 at 10:47 PM