Editors’ Picks

Coca-Cola digital signage: Can Google-powered digital video messaging transform grocery end-caps? (Retail Wire)

The Coca-Cola Co. recently rolled out a new digital signage system attached to endcaps located in the center store of supermarkets to deliver branded video and e-coupons to customers. The plug-and-play system, powered by a mix of Google Cloud technologies, works on any HDMI-ready display. […]

retailwire.com
Tue, Apr 25, 2017 at 6:43 PM

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How digital drive-thru menu boards can boost QSR sales up to 8 percent (DSToday)

Restaurant drive thru lanes have the potential to increase sales in fast food up to 8 percent. That's on top of the estimated 70 percent of sales that take place at drive thru windows. What's the secret? […]

digitalsignagetoday.com
Tue, Apr 25, 2017 at 6:41 PM

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UK ad expenditure hits £21.4Bn in 2016, OOH up 4.5% (Research Live)

Digital accounted for 38% of the £1.1bn out of home advertising market in 2016, double the share digital recorded in 2012, while revenues from online ads were up for national newsbrands (+4.9% to £230m) for the fifth year running. […]

research-live.com
Tue, Apr 25, 2017 at 6:27 PM

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Mayfair Equity Partners acquires controlling stake in Talon Outdoor (Real Deals)

Mayfair Equity Partners has backed out-of-home media agency Talon Outdoor. Talon works with media agencies and advertisers to provide outdoor campaigns. It claims to be the only fully independent business of its kind. […]

realdeals.eu.com
Tue, Apr 25, 2017 at 6:25 PM

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Hundreds of Lamar’s digital billboards will run Let’s Recycle RIght! campaign (GlobeNewsWire)

Lamar is donating the use of hundreds of digital billboards across the country, which will display a celebrity PSA campaign live-streamed from a photo shoot in Providence on April 26th.   The live-stream photo shoot is expected to result in more than four million PSA ad spots across the U.S. promoting RAA’s Let’s Recycle RIght! […]

globenewswire.com
Tue, Apr 25, 2017 at 6:18 PM

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5 Out-of-Home targeting tips for fashion and beauty brands (Exterion Media)

When it comes to Out-of-Home (OOH), fashion and beauty brands can plan their campaigns using increasingly smart ways of targeting the right consumers. 1. Use Data; 2. […]

exterionmedia.com
Tue, Apr 25, 2017 at 7:01 AM

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Path to purchase: OOH or POS? (Media Update)

The advertising strategies behind POS and OOH are very similar – with both, your aim is to grab attention, deliver a punchy message, and mould purchase decision-making in a short space of time. OOH is good at wining over audiences ‘on the go’ and making a strong first impression within the window period of 3 to 5 seconds before the consumer’s mind wanders. […]

mediaupdate.co.za
Mon, Apr 24, 2017 at 6:02 PM

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How to maintain your digital signage network’s security (DSConnection)

“Security is a major concern for all businesses these days. Lamar, like many Out-of-Home companies, has the added pressure of its digital displays being seen by the masses 24/7/365. […]

digitalsignageconnection.com
Mon, Apr 24, 2017 at 6:01 PM

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Blue Bite helps DOOH networks measure campaign ROI via mobile device engagement

On the OOH side, we have worked with major media companies including Lamar Advertising, Intersection, JCDecaux, CMT and Adspace Mall Networks, among others. We have also completed hundreds of successful campaigns for major advertisers including Ford, Samsung, Paramount Pictures and Puma. […]

digitalsignageadvertising.wordpress.com
Mon, Apr 24, 2017 at 5:33 PM

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Programmatic DOOH ad space will be in high demand: IPONWEB

The size of the programmatic DOOH market is relatively small today. Of the roughly $3 billion that was spent on DOOH in the US last year, the vast majority of that was done via direct deals, leaving very little inventory to be transacted programmatically. […]

digitalsignageadvertising.wordpress.com
Mon, Apr 24, 2017 at 4:55 PM

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Clicks Pharmacies increase revenue with introduction of digital signage network (DSConnection)

Clicks, the largest health and beauty-focused retail chain in South Africa, with more than 600 stores and over 450 in-store pharmacies nationwide, has partnered with Moving Tactics to install and roll-out a digital signage network within their Clicks Pharmacies nationally. […]

digitalsignageconnection.com
Mon, Apr 24, 2017 at 3:58 PM

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The OOH Creative Testing Tool 2.0 is Live

The OOH Creative Testing Tool, launched in May 2013, is one of the most popular resources available to OAAA members. Now, nearing its four-year anniversary, the tool has been accessed more than 30,000 times. To celebrate, OAAA is launching the OOH Creative Testing Tool 2.0. […]

specialreports.oaaa.org
Mon, Apr 24, 2017 at 3:32 PM

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16:9: Toronto VW Dealer Welcomes Customers With Massive 2 by 8 Video Wall

Humberview Volkswagen in Toronto did a big reno recently that was finished off by a massive 2 by 8 video wall on the showroom bulkhead wall. The 27-foot by four-foot video wall has 16 ultra-narrow-bezel 46-inch LCDs that can run a single large image or up to four media pieces side by side, using a digital video matrix that includes five distinct video sources. […]

sixteen-nine.net
Mon, Apr 24, 2017 at 9:56 AM

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16:9 SignExpo Impressions: Print Crowd Is Starting To “Get” Digital Signage

Guest Post: Jim Nista, Insteo Just back from another few days in Vegas, this time for the printed signs show ISA, aka SignExpo. The exhibit floor is filled with giant plotters, laser-cutters, vehicle wrapping demonstrations, 3D printers and more – everything related to traditional sign printing, manufacturing and installation. […]

sixteen-nine.net
Sun, Apr 23, 2017 at 3:52 PM

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New APN Outdoor’s study shows why OOH should be the centrepiece of media campaigns (APN Outdoor)

“The study analysed over 4 billion data points, with subjects exposed to moving and static ads, and the only relative difference was movement. Movement increases memory encoding in the brain and memory encoding increases ad effectiveness. And Transit advertising is 20% higher than all other outdoor formats when it comes to memory encoding. […]

apnoutdoor.com.au
Sun, Apr 23, 2017 at 3:50 PM

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