New sign construction presents an opportunity for fraud. Last week out of home executives Don MacCord and Shannon Doyle were arrested and charged with defrauding Digi Outdoor Media investors out of $2.3 million. Here’s how MacCord and Doyle alledgedly ran the scam. […]
Ben, you are one of the most elusive, least public Agency leaders of the OOH planning and buying shops. Why the low profile? Is there a contradiction we are not aware of? BBillups: Elusive? […]
STRATACACHE and its subsidiary PRN have acquired iDKLIC, a Belgian digital marketing and signage provider that does ad-based in-pharmacy digital health and wellness networks. The company has about 1,250 sites right now but STRATACACHE CEO Chris Riegel says the plan is more than 10X of that – 15,000 sites – by the end of 2019. […]
Nick Prigioniero, the longtime head of a company that started as EK3 and became Cineplex Digital Media through acquisition, is stepping down in April. […]
Austin has the largest urban bat population of any city in the country. Austin is the most populous city in the country without a sports team. This week’s Geopath Market Spotlight focuses on the Austin DMA. […]
The Digital Signage Federation (aka DSF) has announced who won seats on the 2018 board of directors, as well as who’s on the executive for next year. […]
In Sydney, JCDecaux’s inventory includes 210 standard board network panels, 210 premium Citylights network panels. Mumbrella understands Adshel, Ooh Media and APN Outdoor are all highly interested in the tender. […]
THIS is the factory where thousands of advertising screens seen all across the UK and Europe are made. The state-of-the art screens are assembled by Amscreen, at Wingates Industrial Estate in Westhoughton, while the company’s headquarters are based at nearby Paragon Business Park. […]
Geopath, a not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today opened the official “call for speakers” for the GO2018 Out of Home Media Conference & Expo, taking place May 7–9 at the JW Marriott in Austin, TX. […]
Three things stand out from my recent conversation with Alder, general manager in Boise for Lamar Advertising Company: 1.) Amortization is not dead, just-comp laws are vital. In Idaho, localities pushed amortization of billboards (taking without compensation) in 2013 and 2015. Both proposals were defeated. […]
The total reach of a DOOH campaign is amplified when it is shared on a social media channel. This was the case for Giorgio Armani and their #EALiveInLondon campaign in September this year. We supported the brand’s campaign by showcasing their ads on central London buses. […]
Geopath members who are also SQAD subscribers will now have access to enhanced analytics and cost insights to plan and execute OOH campaigns. SQAD, the advertising research, analytics and media planning software company, introduced OOH cost data to their MediaCosts platform in April. […]
People across the United States were inspired by out of home (OOH) media featuring images from National Geographic’s Photo Ark – a bold, multi-year project aimed at saving animals at risk of extinction. […]
Stephanie Gutnik, Director of Business Development, BroadSign: If I never see that specific clip from Minority Report again, it will be too soon! Tom Cruise’s character is noticeably nervous from the intense and intrusive association between technology and his identity, which is the opposite of dynamic content’s purpose in DOOH. […]
Heineken’s Tiger Beer won a Gold Lion at Cannes 2017 for its global campaign (“Air-Ink”) to capture exhaust pollution from delivery trucks and convert pollution to printers’ ink. Artists created public works with ink made from air pollution. Air-Ink was invented by Anirudh Sharma, co-founder of innovation hub Graviky Labs. […]