JCDecaux, the outdoor advertising company, said that it had been targeted on social media and that some of its billboards were damaged when it displayed advertising for previous abortion campaigns. It said it would no longer display anti-abortion or pro-choice adverts, “without exception”. […]
FEPE International is inviting nominations for its Annual Awards – to be presented at its Annual Congress in Sorrento from June 6-8 – and is adding an important new category, the Rising Star Award. This will be awarded to someone aged 30 or under who has made an outstanding contribution to the Out of Home industry. […]
Hat Tip Display Daily If you are in digital signage and having a swell time explaining to clients why they really, really don’t need 4K when full HD is more than awesome for the task at hand, you will be bouncing in your high chair with word that 8K will start to be a thing this year. […]
OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?” Eddy Herty, National Creative Director, OUTFRONT Media The 2018 College Football Playoff National Championship I’m In campaign was my favorite last year. […]
“More brands will be taking advantage of the products they can build with location audience data, to offer their customers valuable experiences, and to do so with scale in mind. […]
Lamar purchased Independent Outdoor’s plant several months ago. Lamar keeps a very low profile on acquisitions and usually doesn’t announce them. You find out they’ve purchased someone when a website gets redirectred. […]
This 45-minute session will take place in the Emerging Tech Talks Theater on Wednesday, March 28 at 11 a.m. and will offer a provocative look at the fast-moving world of emerging technology as it relates to the use of Machine Learning, Artificial Intelligence and Robots in Connected Commerce Experiences. […]
80% have noticed a billboard in the past month. 62% have noticed a billboard in the past week. […]
Splicky has incorporated Broadsign’s programmatic inventory into their DSP buying stack. In addition, Jaduda has more than 37,000 DooH screens in 20 categories in the DACH region with its DSP Splicky. […]
Hughes Network Systems is the latest company to port its digital signage CMS player software to run on LG webOS system on chip smart displays. The webOS player is compatible with all of the Hughes MediaSignage platform – from corporate comms apps to menu boards. […]
Eligibility requirements: Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company. Eligible campaigns must have been posted between January 1, 2017 and December 31, 2017. The campaign must have featured a purely local advertiser - no national or regional campaigns are eligible unless they were contracted locally and appeared in a single market. […]
Insider sees lots of out of home land leases with fixed minimum rent increases of 2-5%/year. These leases are a bad deal for out of home companies because land rent increases faster than inflation and industry revenue growth. Inflation averaged 2.2%/year for the past 17 years. […]
It has been several weeks since I last did a Google news search on Outcome Health, and much continues to change with the once high-flying Chicago digital OOH media company. […]
OUTFRONT Media Inc. has run a campaign for Dogology, Inc., a New York-based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT's in-house creative boutique, OUTFRONT Studios. […]
It’s kinda hard to get excited about ad screens in shuttle buses, but a new case study out from BrightSign is interesting not so much for the product, but the insight and how this stuff is done in things that are moving, bouncing and bumping, and probably exposed to all kinds of power spikes and cuts. […]