While delivering a true ‘omnichannel’ experience may still be some way off, digital signage has now reached the point where digital surfaces are not enough. Consumers are looking for a fluid experience. Florian Rotberg, managing director of invidis consulting, revealed this insight and other trends in the digital signage market at the opening keynote for DSS ISE yesterday morning. […]
Tuesday was reported as seeing record crowds, and I swear it was busier Wednesday. Have not seen the numbers but it definitely didn’t seem to drop off. I know there are numerous people just coming in starting today, as the ISE crowds are supposed to slow after the first two days. […]
Screen protection. If you plan to use consumer grade screens outdoors, unprotected, it's likely that any damage sustained will void the warranty. Therefore, it's recommended that you buy commercial grade screens, which are designed for outdoor use. […]
Digital signage may seem like a magical technology, but it is only as effective as the content it displays, whether its purpose is to convey information, incite curiosity or inspire an emotional response. At the same time, the design and manufacture of light-emitting diode (LED) display hardware will directly affect the quality of the content’s on-screen appearance. […]
An ad on a billboard in Times Square that attacked the “Fake Media” and alleged fundraising abuses by Hillary Clinton was yanked after the building owner — the media giant Viacom — objected. The pro-Trump Committee to Defend the President paid for the digital ad that appeared Monday on screens outside 1515 Broadway, Viacom’s headquarters. […]
A bus stop was equipped with a heating system. The OOH message — featured the phrase “рақмет” or “Thank You,” encouraged people waiting for the bus to cooperate with each other and together to push the two Coca-Cola buttons. When they did, the heat was activated providing relief from the bitter cold. […]
The MBTA’s advertising contractor wants to install digital billboards outside five transit stations that would broadcast train times and service updates, as well as advertisements to generate revenue for the cash-strapped agency. But preservationists are taking issue with plans for panels at two stations: Park Street and Arlington. […]
It was two weeks before Christmas when Carson Wentz scrambled right, turned up field and dived for the end zone, enduring a crunching tackle on his way to the goal line. The rest of the story since is well-told: Wentz tore the anterior cruciate ligament in his left knee and thrust the Philadelphia Eagles’ season into the hands of backup Nick Foles, at the time considered an NFL flameout. […]
A Raspberry Pi-driven system that handles all the scoreboard and show controls for the famed Lord’s cricket grounds in London, UK, was the big winner in the Digital Signage Awards, handed out Wednesday at a special luncheon in Amsterdam. The awards, held during ISE and in collaboration with the invidis Digital Signage Summit, celebrate work done around the globe. […]
Digital signage CMS software firm ComQi has reportedly been acquired for $28 million USD by Taiwanese flat panel display manufacturer AU Optronics in a play to become a total solutions provider in this industry. It’s a lot of money, and from what I understand is more than what Stratacache paid for Scala. […]
Transport for London (TfL) has made the first big pitch to brands competing to become one of the first six sector-exclusive partners on the Elizabeth line, noting that its plan to forge deeper relationships with advertisers as part of the launch could help it experiment with more sophisticated digital propositions across its entire network. […]
The ISE Daily’s team of writers chatted to some who are taking a stand for the first time: “It’s very important for us to be at ISE to meet new and existing resellers. We’ve got some new products so it’s very important for us to show how they are mounted. The feedback has been amazing and really positive. […]
With more than 200 exhibitors, 80,000 square feet of exhibit hall space and nearly 100 education opportunities, there’s a lot to take in at Digital Signage Expo. The free DSE mobile app can help you organize and manage your experience. The app is now available to download in both the Google Play Store and Apple App Store, and can be viewed on any device’s Internet browser, using the web app. […]
AU Optronics Corp : * Says it plans to buy all stake(40.0 million shares) in ComQi Ltd for up to $28 million, at up to $0.7/share. AU Optronics Corp., incorporated on August 12, 1996, is a thin-film-transistor liquid-crystal display (TFT-LCD) panel provider. The Company operates in two business segments: display business and solar business. […]
I saw a tweet from someone this morning that suggested Day 1 of ISE pulled in 32,000 people, and it felt like that in most of the halls. Crazy busy. Jammed walkways. […]