Sunday, July 5, 2020

Editors’ Picks

Thursday, November 21, 2013 Thu, Nov 21, 2013

Content is NOT the king of digital signage (Finally, someone said it… Ed.)

Content is not the king of digital signage, in any meaningful sense. Yes, it is true that no deployment can be effective without appropriate content; yet it’s equally true that it can’t be effective without electricity, and nobody’s ever suggested that “electricity is king”, as far as I know. In reality, success in digital out-of-home derives from a confection of factors. […]


Thu, Nov 21, 2013 at 9:10 AM

Wednesday, November 20, 2013 Wed, Nov 20, 2013

Tuesday, November 19, 2013 Tue, Nov 19, 2013

An Advertising First: British Airways DOOH Ads Interact with Aircraft Flying Overhead

BA is claiming the technology for the ‘Magic of Flying’ campaign is an “advertising first”.

The advert, developed by the airline’s global creative technology Ogilvy 12th Floor, aims to remind people how magical flying can be. The ad are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom built surveillance technology. […]

marketingweek.co.uk
Tue, Nov 19, 2013 at 3:49 PM

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