The expansion sees the London Towers format established in six major UK cities including Manchester, Liverpool, Birmingham, Edinburgh, Leeds and Sheffield. […]
Another sector in advertising, which has seen a slow and steady yet powerful disruption, is Digital-Out-of-Home (DOOH). This medium is now seeing a renaissance with an incredible blend of engaging content and customer acquisition techniques. DOOH has used unconventional methods to rope in people’s interest level and surprise the audience every single time. […]
In the near future, it would get impossible to carry out a campaign without involving both social media and DOOH. The possibilities are endless and with wide range of technologies getting developed and implemented. Even prediction and analysis of consumers’ mood and instant measurement of ROI will be possible. […]
“We had never originally planned for an acquisition of that scale. That opportunity arose unexpectedly and it was clearly worth pursuing if we believed it would pass the ACCC. Both parties had significant advice around that before proceeding and we are now both on the record as being shocked it went the way it did. […]
"Visual and audio based mixed reality technologies, such as HoloLens and Google's new audio assistant technology will become ubiquitous and the opportunities for digital OOH in this area alone are clearly phenomenal. […]
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Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more. It’s not just that billboards — those static and fading printed signs along highways — have evolved into digital displays within an increasingly programmatic ad ecosystem. […]
Content is what a digital signage audience will look at, interact with and respond to. This begs the question, how can businesses effectively and efficiently curate new content in order to provide relevant and timely information? The answer lies in digital signage apps that streamline the process of creating and displaying content in order to maximize performance. […]
Customers are already forced to look at the screen to select their fuel grade, and pay if they didn't prepay inside. Thus, the digital signage delivers a guaranteed impression. Also, most customers will likely stay by the pump to avoid overpaying or topping off, so they will be in close proximity to the display. […]
This episode we’re speaking with Dave Etherington, who is CSO of Intersection, one of the companies responsible for LinkNYC. In 2014, New York City set out to overhaul their payphone infrastructure. The result is LinkNYC, which provides anyone in the city with free phone calls to anywhere in the U.S., free wifi, local information and some other things that Dave and I discuss. […]
The digital billboard above an intersection streamed a film showing one man performing a sex act on another. In a short clip of the explicit screening, pedestrians can be seen laughing as they take mobile phone snaps of the billboard. […]
Mycoskie called Van Wager and learned the sign rented for $85,000/month. So I’m thinking, hold on, that means that building owner is making over a million per year just by renting the side of that building…and I thought there’s no costs…this is incredible…This reason I came up with in my mind was it had to be ego driven. […]
We knew we could deliver highly targeted campaigns by market, individual building and preferred audience. We can target by the most sought- after companies, job titles and age groups, including Fortune 500 companies, advertising agencies, C-suite executives, accountants and Millennials. There are media brands who are targeting media buyers, creative agencies and marketers. […]
Before I go into details, I want to point out that smart linear is still a linear campaign. No flash files, media owner testing or live feeds needed. It’s just a smarter type of linear. […]
France is freaking out its jaywalkers — to protect them. An ad agency created interactive billboards for France’s road safety organization. When people walked against the red light, they heard screeching tires. […]
