BroadSign CEO Burr Smith tells rAVe about the DOOH advertising software platform that powers the world's largest connected network of OOH screens. […]
The “I Love NY” signs have a number of elements that are not allowed on highway signs; even on a state welcome sign and specific service signs and tourist-oriented directional (TOD) signs which are in the right-of-way: 1. The “I Heart NY App”(ref 1), the “ILoveNY.com”(1) website address, and the heart symbol in the App’s name are prohibited. […]
Outdoor advertising operators encounter times which the end dates for one campaign do not match up with the start date of the next campaign. Those days in between are Gaps. For instance, a campaign which started January 29th, 2018, and ends February 25th (4 week period) may not have a new advertiser to start on February 26th. […]
Out of home advertising company assists city councilman with fundraising and offers paid internship to son of city councilman. City Councilman introduces legislation to get out of home company out of a jam when it runs into a dispute with the city. It’s all here in last Friday’s District Dig expose of the DigiOutdoor Media saga in Washington DC. […]
Phase One will see 12 new Digital 48 developments, ready for April, across Renfrewshire, Glasgow, Lanarkshire, Edinburgh, and Aberdeen, with further phases planned. Over the last 15 years we have carefully developed our premium giant format digital ‘CityScreen’ portfolio and we are now enhancing our offering with the introduction of these excellent D48 locations”. […]
A full-day, eight-part Digital Out-of-Home Strategy Summit will feature presentations and panel discussions, including: Opening Keynote – The Importance of Measurement for DOOH. This session will be presented by Kym Frank, President of Geopath. The Future Trends That Will Impact DOOH in Terms of New Technologies, Regulations, Opportunities and Strategies. […]
Following the launch of the Clear Channel Ad Platform last year, the leading UK OOH media owner has connected its platform with Posterscope’s own location analytics planning and trading platform, ECOS. […]
Digital OOH is not merely in the ascendancy as one of the last five years’ fastest-growing channels, but has now reached critical mass in terms of reach and revenue. […]
Managing fast growing urban areas while building sustainable connected smart cities has become one of the most important challenges of the 21st century. This presents an incredible monetisation opportunity for OOH companies and allows for further engagement with growing audiences. […]
A federal court ruling that invalidated Tennessee’s billboard law – If allowed to stand – could jeopardize billboard regulations nationwide, said a legal brief filed by the out of home advertising industry. In 2017, US District Court Judge Jon P. […]
Finally spent some substantial time in Hall 8 at Integrated Systems Europe, where many of the digital signage vendors are located. That said, there are vendors – particularly smaller ones – in sometimes odd spots, the product of late bookings or skimpy budgets. […]
The contract with CIVIQ Smartscapes LLC has terminated because the county couldn’t provide enough locations in which the company would install Wi-Fi kiosks. “They sent me on Jan. […]
The new Air Jordan store, opened in downtown Toronto in 2017, is a three-story retail environment created with the notion of providing a true customer experience. It features an underground kids-only concourse, an industrial-designed retail level, and an upper athletic training facility. […]
For, I think, the 47th year in a row, Adrian from DailyDOOH interviewed industry luminaries – and me – for a video series at the NEC booth, this time above ISE’s teeming hordes in a 2nd level cafe/meeting area that had very nice people bringing much needed, nicely made coffees to weary attendees. The full list of interviews – there are many – is here. […]
The tech giant said it hoped to disrupt the market with its Chrome-based and Android-based solutions to manage SI hardware platforms. […]