Las Vegas Billboards LLC acquired two high-profile Las Vegas billboards for an undisclosed price, giving it 20 digital billboard faces to complement its traditional static inventory. This addition makes LVB the largest independent local family-owned digital billboard company in the Las Vegas Valley. […]
“I don’t know anything about the restaurant business? Nothing! All I know is how to sit down and order a meal” If you feel like Paulie from Goodfellas when selling into the restaurant industry, don’t worry, you’re not alone. […]
Adshel NZ Brings Key Industry Leaders on the Journey of the Future of Digital Out-of- Home in New Zealand To bring the future of digital out-of-home (DOOH) to the forefront, leading outdoor media company, Adshel NZ, has called on key local and global industry experts to ignite a conversation around the future of DOOH in New Zealand. […]
Digital signage cranks out the sales. Eyechronic is one company that is providing digital signage to dispensaries to engage with customers and gain key insights through its Eyechronic TV solution. It offers content for digital menus to educate customers on products and upsell, and analytics so dispensaries gain a deeper understanding of their audience. […]
Before people even begin looking at booking their next trip, they are already getting ideas from their environment. Expedia study reveals the key influences and motivations behind travel decision-making. Generally, travellers do not have a destination in mind when they start thinking about a trip. […]
“There are more than 350 software providers on the market, and selecting the one that fits your project can be intimidating and is available in two forms: Subscription or software as a service (SaaS), and as bundled or packaged software bought outright or included with a display purchase. […]
Here is a short summary of some of the key new releases exhibited at ISE 2018. Displays and digital signage. Samsung was showing its modular MicroLED display technology in a massive display dubbed ‘The Wall’ and measuring 146in in size. […]
Following the awards, the billboard industry thanked the film for bringing attention back to billboards with, well, a few Three Billboards-inspired billboards. […]
The latest large format LCD sales tracking report from Orange County, CA-based PMA Research suggests commercial displays are seeing a big uptick, with sales on 24/7 LCD displays (the kind recommended for serious digital signage jobs) were up 39% from a year earlier. […]
The evolved audience group is looking for inclusive and pragmatic intuitive campaigns that engage with them while they are on the move. This is exactly what DOOH is set to offer. The once static billboard is now an interactive digital signage which is ready to become an essential touchpoint for all brands. […]
The World Advertising Research Center (WARC) has released a Global Ad Trends report providing positive facts about out of home (OOH) advertising. […]
Telstra’s deal with Cab Digital Media will see the telco play its part in almost 1,000 digital billboards being fitted on the rear of taxis across Australia. Cab Digital Media’s TaxiLive technology – which was developed with the help of Telstra – allows brands to target consumers using metrics such as time and location. […]
OAAA’s five-year strategic plan is designed to help the industry make OOH more of a core media buy. We are now in the second year of the industry’s five-year plan. As we assess progress, I ask three things of you Acknowledge that media, advertising, and communication are changing – and we must adjust to thrive. […]
Guest Post: Dina Townsend, RMG Networks In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an efficient process for them. […]
The press never really challenged digital and social platforms on their metrics. With a few notable exceptions, the press never challenged the assertions from digital and social players about how many views their ads and videos got, what constituted said "views," or the fact that they were essentially grading their own homework. […]