Outfront’s strategy is to shift from location selling to audience selling. We could try to do it as an industry. Very difficult to get people in a room to make a change like this. […]
The Massachusetts Bay Transportation Authority is considering converting old-fashioned roadside billboards on its property into digital displays — a step that would increase revenue for the cash-strapped agency but that has proven controversial in the past. The agency recently awarded a contract to Outfront Media Inc. […]
With Integrated Systems Europe now in the rear-view mirror, our industry turns its collective attention to Digital Signage Expo later this month in Las Vegas. DSE isn’t the biggest tradeshow we attend in the US, but it’s certainly the show that’s most focused on digital signage. For that reason alone, I find DSE to be an accurate barometer of what to expect in the year ahead. […]
JCDecaux SA (DEC.FR) said on Thursday that its net profit decreased 14% in 2017 due to an unfavorable adjustment on deferred tax related to the new U.S. Federal tax rate. The outdoor advertising company said profit fell in 2017 to 193.7 million euros ($240.4 million) from EUR224.7 million a year earlier. […]
The fall of iHeartMedia began a decade ago when private equity firms Bain Capital and Thomas H. Lee Partners bought what was then called Clear Channel and financed the $20 billion deal with loans equal to 9 times the company’s pre-tax cash flow. That's 50% higher than the 6X leverage limit set by the federal government in 2013. […]
Adjusted revenue up +2.3% to €3,471.9 million, adjusted organic revenue up +3.2%; Adjusted operating margin of €653.5 million, up +1.1%; Adjusted EBIT, before impairment charge, of €358.1 million, up +1.9%; Net income Group share, before impairment charge, of €204.3 million, down -8.6%; Net income Group share of €193.7 million, down -13.8%; Adjusted free cash flow of €142.9 million, down -45.8%; Dividend per share proposed for the year 2017, to €0.56, in line with 2016; Adjusted organic revenue growth expected to be up around +2% in Q1 2018; JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended December 31st, 2017. […]
French outdoor advertising company JCDecaux said on Thursday it expects a slowdown in organic growth in the first quarter, due to the cancellation of a contract in Paris and a delay in the opening of the Guangzhou Baiyun airport Terminal 2 in China. The family-controlled group said it expects organic growth of around 2 percent in the first quarter. […]
Outdoor advertising company Adshel NZ is talking up the potential for developments that could see digital outdoor advertising tuned to the number of people in an area, and for digital ads to go mobile. Adshel brought global channel strategist Mike Gamaroff and senior vice president- channel strategy, of mobile engagement company SITO, to New Zealand in February to meet with industry leaders. […]
BevTV Joins DPAA Network, Powered by Sellr, Engages Shoppers via On-aisle Devices at Wine and Liquor Stores NEW YORK, March 8, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that BevTV has joined the association. […]
Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? REI – the nation’s largest consumer co-op and specialty outdoor retailer used 1st-party data to reach loyal customers and new prospects through digital out-of-home (DOOH) and mobile media, driving a 14% increase in brand awareness. […]
Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, is now delivering outdoor advertising campaigns utilizing its new bus shelter inventory across the city of Cleveland. The first campaign, designed to promote Kent State University (KSU), one of the largest universities in Ohio, utilizes 15 of Lamar’s 500 bus shelters. […]
When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. […]
The development of smart cities in the future will spur OOH’s rising presence in the marketing mix. But global stats are already pointing towards outdoor media as a rising star. “OOH has gone from the stepsister to almost becoming the hero at this stage. […]
The federal government is supporting the State of Tennessee’s defense of its billboard law as a constitutional regulation that does not violate free speech. On March 5, the US Justice Department filed a friend-of-the-court brief (amicus) in the case Thomas v. Schroer. […]
A Maryland tax judge has upheld the City of Baltimore’s billboard tax, rejecting a constitutional challenge that free speech could be chilled by singling out one medium while not taxing radio, TV, and newspapers. The tax was imposed to raise revenue, “not on the right to disseminate information, ideas or speech,” the court said. […]