If you are someone who goes to Digital Signage Expo every year, you know it has that familiar feel of a service organization convention – in that you see people from different “chapters” every year at the big annual meet-up. […]
Street pole advertising specialist, ADreach, could go out of business, with jobs lost as a result, if the City of Johannesburg persists in its drive to remove all the company’s advertising infrastructure across the city. Founder and CEO, Brad Fischer, told The Media Online the effects would be devastating. “The financial implication of this is huge – for both our clients, and for ADreach. […]
Your digital signage success hinges on creating a unique user experience for customers. The more customers you attract, the quicker you achieve a return on investment and start to profit from digital signage. The question is, how do you create a digital signage network that can keep up with the ever changing habits of consumers? […]
Now is a good time to refinance and extend your out of home company’s credit lines. Bank loan charge offs have been extremely low for the past 4 years. In response, banks are loosening credit terms and reducing loan spreads. […]
When I was expansion manager for grocery delivery service Instacart circa 2014, I ran into a problem: declining effectiveness of our social media and online ads. The market was simply too saturated, with delivery services like Instacart, plus a fast-growing cadre of meal-kit delivery services. It was hard to cut through all the noise. […]
If you put a picture of a New York City billboard on your website and aren’t registered as an out of home company in New York City you may get a summons from the city to register as an out of home advertising company or face a fine of $25,000 a day. This is greedy regulatory overreach. Insider understands why New York City wants to regulate billboard structure owners. […]
A new marketing affiliation, Pharmacy Media Network (PMN), is aggregating a place-based digital out-of-home (DOOH) advertising network throughout more than 900 pharmacies across Canada, comprising screens in prescription waiting areas. The network encompasses both major chains, like Jean Coutu Group, and independent pharmacies, like those that operate under the PharmaChoice banner. […]
A proposed reorganization plan filed with recent forbearance documents reduces iHeartMedia's debt from $20.6 billion to $5.8 billion. Clear Channel Outdoor Holdings, iHeart's billboard and outdoor advertising division, would be spun off. Bondholders would receive both stock in Clear Channel and equity in a newly recapitalized iHeart. […]
Advertising was born outside. Going back hundreds of years, signage has been used to attract business. With the invention of the automobile came the roadside billboard, directing travelers to eat, shop and stay. […]
More than one OOH measurement system would be unhealthy, if not disastrous for the Industry. Based on recent comments, it would not meet with Unilever’s or P&G’s acceptance. Would multiple systems be accepted by any other Client for that matter? […]
We chat with Stephanie Gutnik from Broadsign. We discuss how they help clients manage the massive amount of data that they need to effectively communicate their message, the growing world of mobile displays, and the interesting approach to tailor a campaign based on real-time conditions. […]
There are many reasons for wanting to attend DSE 2018: You want to keep up to date on new products, services and applications. You need to purchase products or services to launch, expand or update a digital signage system. You want to further your knowledge through professional education on topics relevant to the status of your digital signage network and your role in its operation. […]
Geopath and the Outdoor Advertising Association of America have confirmed several of the keynote speakers who will headline the 2018 Geopath/OAAA Out of Home Conference (GO2018) taking place May 7–9 at the JW Marriott in Austin, TX. […]
One of the oldest stories in the Bible is about how God prevented the construction of a tower that would reach the heavens by giving people different languages, making it impossible for people to communicate and collaborate. The Bible story is meant to explain the origin of different languages, but I think it can also be used as a metaphor for how communications and collaboration promotes growth. […]
The Chicago Transit Authority (CTA) is the first transit system to add the new digital communications platform IxNConnect, according to a press release by the platform's parent tech company, Intersection. The screens provide real-time management of digital display information, such as train departures and arrivals, service updates and emergency messages. […]