Editors’ Picks

How to value billboard easements (Billboard Insider)

Landowner’s don’t use multiples of revenue or cash flow to estimate the value of billboard easements. They typically use capitalization rates because that is the metric that they are used to using in their other property transactions. Landmark’s recent listing had easements priced at cap rates of 5% – 6% for excellent sign locations in Los Angeles. […]

billboardinsider.com
Thu, Mar 22, 2018 at 3:33 PM

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How Outfront Media Is Driving Outdoor Advertising Into A Digital Future (OOHToday)

Billboards and bus ads largely look the same today as they did decades ago, but thanks to evolving technology, that is beginning to change. In this week’s Volvo Tech Drive we caught up with Andy Sriubas - Click for the 6:40 second video Sriubas Cheddar Video. […]

oohtoday.com
Thu, Mar 22, 2018 at 3:28 PM

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NHL Power Rankings: 31 Billboards Outside Your City, NHL Edition

Not happy with your favourite hockey team? Please feel free to go full Frances McDormand hockey mom and plaster your dissatisfaction on a billboard so the whole city can feel your pain. Such is the latest trend in NHL hot spots like Brooklyn (“Snow Must Go”) and Ottawa (“#MelynkOut”). […]

sportsnet.ca
Thu, Mar 22, 2018 at 3:26 PM

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The Future of AI in OOH Advertising: Personalization (Martech Advisor)

In Out-of-Home (OOH) advertising specifically, consumers are looking for personalization and interaction. […]

martechadvisor.com
Thu, Mar 22, 2018 at 3:24 PM

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McDonald’s Responsive DOOH Campaign for Monopoly (DSConnection)

McDonald’s has kicked off a revitalised, tactical, copy-led digital OOH campaign to encourage consumers to ‘Peel and Play’. The UK-wide dynamic activation contextualises copy using date, weather, and prize data and will run across Retail, Roadside and City Centre locations for four weeks from 21st March – 19th April. […]

digitalsignageconnection.com
Thu, Mar 22, 2018 at 2:47 PM

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16:9: Big LED Greets Arriving Passengers At Atlanta Hartsfield

Making a quick stop in Atlanta – which was seriously chilly last night and is again this morning – for the last of eight speaking sessions on Samsung’s Resolution Tour. It had been a while since I more than connected through Hartsfield, so it was interesting to get off that train that runs between terminals and to baggage claim and see the new signage in place. […]

sixteen-nine.net
Thu, Mar 22, 2018 at 8:56 AM

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Massachusetts: Hunt bill calls for public input on T’s digital billboards (DOTNews)

As the Massachusetts Bay Transportation Authority and residents butt heads over the possible conversion of existing MBTA billboards to digital displays and the proposed installations of smaller digital screens by MBTA stations, legislation is moving forward to ensure that any digitization plans will be subject to local approval processes. State Rep. […]

dotnews.com
Thu, Mar 22, 2018 at 7:45 AM

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Bold, Bright Billboards Spark Ideas for Easter Planning (Clear Channel Outdoor)

The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local grocery aisles. Out-of-home is the perfect medium to reach consumers as they're en route to retailers, church, and school to pick up their little ones who will most certainly want to dye Easter eggs. […]

blog.clearchanneloutdoor.com
Thu, Mar 22, 2018 at 5:37 AM

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What Value Does OOH Provide to Its Viewers? (OOHToday)

OOH is not giving back in dollars and cents; what other value can be generated?  Entertainment Value. We remember the Internet from the 90s, with ugly pop-ups, then pop-unders, appearing on every site we visited. As digital spaces become more omnipresent and the more OOH screens – can we all agree to skip the “pop-up” stage of advertising? […]

oohtoday.com
Wed, Mar 21, 2018 at 8:10 PM

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AdWeek: A Look at the Future of 5G-Powered Smart Cities

The infrastructure for 5G is still only beginning—with wider availability not expected until at least 2020—but cities like New York, Las Vegas, Sacramento, Calif., and Atlanta will soon get a chance to preview the promise of 5G this year when Verizon, T-Mobile and Sprint begin rolling out their faster networks in select areas. […]

adweek.com
Wed, Mar 21, 2018 at 8:07 PM

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Billboard Easement Valuation (Billboard Insider)

A permanent billboard easement is worth 6-12 times the current billboard rent or projected billboard rent relating to the easement.  Insider saw lots of 6X transactions involving cash-strapped landlords during the last recession.  A 6X multiple is reasonable for an easement relating to an unconstructed billboard  due to uncertainty about performance.  The average for an easement under a mature billboard is more like 8-10X annual billboard rent in today’s market.  10-12X may be the multiple in an urban market with growing billboard rents and a moratorium on new billboards. […]

billboardinsider.com
Wed, Mar 21, 2018 at 8:05 PM

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Europe’s first 3D LED cinema opens with a Samsung screen (AVInteractive)

The Samsung Cinema LED screen has been installed by Arena Cinemas in Switzerland, offering unprecedented colour brilliance, luminosity and sharpness and eliminating the projector beam. […]

avinteractive.com
Wed, Mar 21, 2018 at 7:56 PM

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Coex to operate Korea’s largest outdoor screen to feature K-pop content (Korea Herald)

K-pop videos will soon be streamed on a billboard four times the size of a basketball court in Seoul. SMTown Media Facade, made of curved screens and installed on the outer walls of the SMTown Coex Artium, will start operation Sunday, according to the Korea International Trade Association. SMTown Coex Artium is part of the Coex Convention and Exhibition Center in Gangnam, southern Seoul. […]

koreaherald.com
Wed, Mar 21, 2018 at 7:49 PM

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Talon Outdoor: a new manifesto for Smarter as Standard out-of-home planning (More About Advertising)

At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of Home advertising works. […]

moreaboutadvertising.com
Wed, Mar 21, 2018 at 7:48 PM

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SXSW serendipity and the future of digital out-of-home advertising (Ben Putland, via Linkedin)

The first time I attended SXSW in 2014 was on very short notice, we had made it to the interactive award finals in the activism category. I turned up after a ten day project in Las Vegas and was blown away with huge range of things on offer. I’d had no plan other than to attend the awards and I just rolled with it and had a great time but didn’t gain as much insight as I would have liked. […]

linkedin.com
Wed, Mar 21, 2018 at 12:50 AM

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