The campaign was booked by Carat and Posterscope. Ahead of the launch of Rare’s Sea of Thieves for Xbox One and Windows 10 on March 20th, Microsoft chose Piccadilly Lights to share enticing videos of the game and encourage pre-orders. […]
Broadsign, the leading digital out-of home marketing platform, has launched a new digital out-of-home campaign, bought, sold and delivered through automated programmatic bidding. Through an integration with the Broadsign Reach SSP, the campaign is running on Branded Cities’ iconic Harmon Corner screen. The campaign was booked through the OutMoove DSP specialized in digital out-of-home. […]
OOH's growing share in 2018 has been the highest since 1993. OOH is the only medium growing share other than digital. […]
The role of digital signage in consumer-facing verticals such as retail and hospitality continues to undergo a transformation. What began as something of a curiosity and became a valued commodity has transitioned into something grander for consumer-facing businesses—an essential platform of engagement in the broader customer experience ecosystem. […]
The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by the opportunity to find hidden cookies in a version of The Great Oreo Cookie Quest game and win a free pack of Oreos, dispensed directly from the poster site. […]
Central Park, the heart of DSE returning for its second year, will be a meeting ground and learning center for attendees. Located in Booth 1741, Central Park will house an expanded On-Floor Workshop Theater and interactive products. The pavilion is also the on-floor home of the DSE APEX Awards, showcasing the top digital signage installations and content from the previous year. […]
“There are aspects to this question. One applies to very small networks with just a few signs in one location. The other applies to larger deployments with more displays and multiple locations. […]
Once upon a time, at a desk not too far, far away…you receive a tradeshow budget. The boss wants to make a big impression with your new brand and exhibit at one of your industry’s top tradeshows. This is the first time your company has ever considered a tradeshow space! […]
In political bellwether Ohio, a sharp-looking billboard stands out along the high-volume Interstate approach to Columbus: IMPEACHMENT NOW. Who put that message here, in the heartland, my Ohio in-laws wanted to know. The answer: a traveling photographer named Claude Taylor, based in Silver Spring, MD . […]
Denver-based Ping HD has done a potentially lucrative deal to be the CMS under the hood for an ambitious digital OOH network going into U.S. supermarkets – primarily at the checkout lanes. Adcorp Media Group is putting 10 to 12 32-inch Samsung System on Chip (SoC) displays in stores, with roughly 100 already up and plans to do as many as 2,500. […]
DSMX is now an affiliate of the DSF called Asociaciòn Digital Signage Latinoamèrica, or DS Latin America. “The DSF is very excited to announce our new partnership with DS Latin America” said DSF Chairman Richard Ventura, Vice President of Strategy for Strategy of NEC Display Solutions of America. […]
There’s a lot to see at Digital Signage Expo this year, and there will be a lot of attention paid to the display manufacturers showing fine pitch LED tech. There’s a lot going on in that sector, and weighing selection options on price and how they look is not the path to an informed decision. You need to know about things like LED chip bins, packaging, controllers and on and on. […]
French outdoor advertising company JCDecaux (JCDX.PA) could consider bidding to take over U.S. competitors Clear Channel (CCO.N) or Outfront Media (OUT.N) but nothing is planned in the short term, its chief executive said on Saturday. […]
The way to get consumers to stop what they’re doing and pay attention to you is a lot simpler than you think. If that is your goal, out-of-home (OOH) media is one of the most impactful mediums to do so. However, like most mediums, the ability to tell a story matters more than anything, with one crucial twist: an added dash of stimulant (in the way of incentives) thrown in. […]
iHeartMedia has used Clear Channel Outdoors, which it controls, as its own personal piggybank for years. The company's bankruptcy likely means little recovery on the $1,051mm promissory note, but it at least puts a stop to raiding of the company for capital. Clear Channel Outdoors is a great cash-generating business with high margins, but iHeartMedia has allowed the leverage to get out of control. […]