As exhibitors scurried to erect their booths on the largest-ever show floor, the sold-out Guided Installation Tour gave attendees a close-up and behind-the-scenes view of real digital deployments and networks at Vegas Exp, The PBR Rock Bar & Grill, the MGM Grand and the South Point Casino. […]
Geopath’s Program Will Develop a Location-based Data Solution For OOH Advertisers. In this pilot program, Geopath member participants would identify the introductory locations for initial analytics across the US. Eventually, the pilot members would gain access to a platform featuring web-based insights with details of data like audience demographic, impression, screen, and venue. […]
LG Electronics is aiming to tap deeper into the North American signage market by showcasing its latest products to potential partners in the region, the firm said Wednesday. […]
More than 41 million people visit Las Vegas each year. Las Vegas is home to more than half of the 20 largest hotels in the world. This week’s Geopath Market Spotlight focuses on the Las Vegas DMA. […]
STRATACACHE has acquired Montreal CMS software shop X20 Media from the Belgian visual solutions firm Barco, four years after Barco bought the company in what at least some observers (like me) thought was a head-scratcher. […]
Ayuda’s OOH Business Platform to run all digital and programmatic ad operations for Val Morgan. Val Morgan Outdoor (VMO), one of Australia’s leading out-of-home media owners, has selected Ayuda’s software as the backbone for all ad operations including sales, digital ad serving, and customer-facing enablement tools. […]
Back at hotel room. Tired feet up. Kinda sorta mostly sober. […]
One of the big challenges on the technology side of digital signage is keeping up with all of the emerging hardware and software options on the market. It used to be a reasonably simple case of developing software in one OS or another and getting it running on a PC. […]
I was at the LVCC this morning moderating a panel for the Digital OOH summit ahead at Digital Signage Expo, and had a look in some of the other rooms that also have pre-show conferences. My thinking, and the conventional wisdom, was that there’s a lot of pre-show stuff shaking, and are there enough people to fill those various rooms. […]
When you take your display outdoors, you enter into a whole new world of possibilities and problems. Your hardware might have worked fine in a controlled environment, but now it has to brave wind, snow, rain, sunlight and the rest of the elements. Preparing for this can be a major headache, especially if you don't even know what to prepare for. […]
Interactive touchscreens, beacon technology and near field communications take digital signage beyond a pro AV experience and into the realm of engaging with digital signage. […]
Integrators pride themselves in being one-stop digital signage network shops, but partnerships with content creation firms benefit everyone. Are you trying to boil the ocean? […]
It is Digital Signage Expo week, and tonight, the big 16:9 Mixer. If you are heading to the LVCC for the pre-show conferences today, you should know DSE is in the South Hall again and this year, upstairs, above the free drinks at many booths of the nightclub and bar show. […]
Samsung Electronics has finished installing the country's largest light-emitting diode (LED) signage in Korea’s capital city of Seoul transforming the area the place into the Korean version of New York's Times Square. […]
Camera technology is a system to count the number of impressions. While some camera technology companies only claim to be able to count the number of impressions, others claim to be able to provide you with the ability to know if an impression actually interacted/looked at your advertisement and how they felt. […]