OOH advertising is projected to grow faster than all other media, except digital, according to MAGNA research. […]
It’s a new season on ‘The AV Life’ (wait till you hear what season it is)! The Digital Signage Expo was an incredible show, and Corey, Alan and Jonathan are back to talk about it with their guests who exhibited there. The show begins with Jonathan talking about DSE, as well as a special moment for Alan who received a very special inaugural award (named after him). […]
The company business model is built on DOOH advertising to pay for the service. Doctoroff said Intersection will provide the startup costs, he estimated costs to be in the millions without being specific. […]
Facebook’s newsroom page does NOT want to load for me – the loading circle thingie just spins and spins in Chrome – so I can’t read the company’s statement about why its Instagram wing made abrupt changes to its API yesterday that broke the functionality on a lot of third-party Instagram applications, including social media visualizations for digital signs. […]
We’ve long been preaching the benefits of programmatic digital out-of-home: how easy it is for media buyers to book their campaign, how flexible targeting abilities increase campaign impact, how triggers better distribute the campaign budget… Well, we decided to put our money where our mouth is and put ourselves in the buyers’ shoes. […]
The truth is most early geolocation targeting was bad – more art than science. It completely underestimated the true power of the sophisticated data devices were able to capture. Fortunately we now live in more enlightened times, and by applying the filter of smart analytics we can now do a lot more with this information than ping you with a coupon for a dollar off your next burger. […]
iHeartMedia can’t file a Form 10-K within the prescribed 60-day period following the close of the fiscal year because of a delay in completion of the financial statements by a non-wholly-owned subsidiary based in China. The subsidiary, Clear Media Limited, is an outdoor advertising company that trades on the Hong Kong stock exchange. […]
This sentence in Robinson’s article caught Insider’s eye: “The company (without distracting from the client’s advertisement) strategically places its logo center stage at the base of each and every board. […]
If your digital signage or digital OOH network calls and displays Instagram posts/pix, you may well have an issue because of API changes made by the social media company. The short story is – a lot of what you show may no longer show. If you don’t have logins for Instagram account you want to show, sorry. […]
The loops, slots and flights lingo traditionally used to sell DOOH isn’t what the majority of digital media buyers are used to. Instead, they work with audiences, impressions and cost per thousand (CPM). With Broadsign Direct, media owners now have the flexibility to plan and price DOOH campaigns in terms and numbers that work for every buyer. […]
The US House and Senate races will also be highly competitive, and provide potential for OOH, too, but historic spend analysis indicates not to the degree as more localized races. […]
SCG Digital, LLC, an affiliate of Mr. Gregory Sachs, RMG’s Executive Chairman, will acquire RMG in a transaction valued at approximately $16.8 million, including the assumption of approximately $2.65 million of debt. Under the terms of the merger agreement, RMG stockholders will receive $1.27 in cash for each share of RMG’s common stock they hold. […]
Epic will cease running full motion video and in exchange the city will allow much larger billboards along I-90. It’s an end to one of two lawsuits between the city and outdoor advertising companies. […]
Summary: Lamar is one of the largest outdoor advertising companies in the world, with more than 340,000 displays across the United States, Canada and Puerto Rico. Structured as a REIT, Lamar currently pays an annualized dividend of $3.64/share. Below I discuss the recent lucrative activity of Lamar and why you might want to give this income producer a second look. […]
Val Morgan Outdoor (VMO), one of Australia’s leading out-of-home media owners, has selected Ayuda’s software as the backbone for all ad operations including sales, digital ad serving, and customer-facing enablement tools. […]