Editors’ Picks

16:9 Podcasts: Sheldon Silverman On The Opportunity GDPR Presents For Digital OOH Operators

If you deal with companies over in Europe, you’ve probably been carpet-bombed lately by email requests to update your subscription settings for things like product announcements. That all owes to something called GPDR, the General Data Protection Regulation that goes into effect in the European Union at the end of this week. […]

sixteen-nine.net
Wed, May 23, 2018 at 12:11 AM

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The State Of Programmatic Out-Of-Home Advertising (or The Problem With “Impression Multipliers”) (MartechAdvisor)

Ari Buchalter, CEO, Intersection. Out-of-Home advertising is undergoing a wave of digital expansion, but has yet to enter the programmatic arena. Ari Buchalter, CEO of Intersection, explores the state of programmatic Out-of-Home and how current offerings fall short of what programmatic marketers need The Out-of-home (OOH) industry has a lot to celebrate. […]

martechadvisor.com
Tue, May 22, 2018 at 5:34 PM

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JCDecaux launches a new data division to support its growth strategy (GlobeNewsWire)

Already over the last few months, JCDecaux has been rolling out many initiatives that put data at the heart of its processes and support ever more effective solutions for cities, airports, transport authorities, retail and advertisers. […]

globenewswire.com
Tue, May 22, 2018 at 5:18 PM

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Bidding war looms for out-of-home advertising giant APN Outdoor (Business News Australia)

A BIDDING war for a bigger slice of the lucrative outdoor advertising sector appears to be on the cards as APN Outdoor Group (ASX:APO) reveals it is offering $500 million for the Adshel business. […]

businessnewsaus.com.au
Tue, May 22, 2018 at 5:11 PM

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Gimbal’s Ray Rotolo: OOH is resilient amid a fragmented media landscape (OOHToday)

Mobile, data, programmatic will truly transform this industry. We are just scratching the surface. We will witness the birth of an entirely new media format. […]

oohtoday.com
Tue, May 22, 2018 at 4:57 PM

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Strengths and risks of out-of-home advertising market (Billboard Insider)

Slowing growth. Out of home has traditionally been a GDP business. A 1% rise in GDP means a 1% rise in revenue. […]

billboardinsider.com
Tue, May 22, 2018 at 4:51 PM

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16:9: Prysm Back In Digital Signage Game With Huge 6K Display

The display company Prysm was in the digital signage display market 8-10 years ago with a laser phosphor display cube that had a lot of similarities to Christie’s MicroTiles. But in the last few years, the company has been more focused on displays used for corporate environments, particularly for collaboration. […]

sixteen-nine.net
Tue, May 22, 2018 at 7:58 AM

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The Outdoor Advertising Convention (OAC) 2018 July 27-28 in Mumbai

The Outdoor Advertising Convention (OAC) 2018, to be held at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year, will bring all key stakeholders of the OOH industry on a common platform to deliberate upon the new business opportunities and chart a roadmap for accelerated OOH growth. […]

oacasia.org
Tue, May 22, 2018 at 7:07 AM

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APN Outdoor bests oOh!media’s $470 million bid for HT&E’s Adshel (Australian Financial Review)

APN Outdoor has made a bid for Here, There & Everywhere's out-of-home advertising business Adshel, besting rival oOh!media's $470 million offer. HT&E, formerly APN News & Media, announced earlier on Monday it had received multiple offers for Adshel, including a $470 million non-binding proposal from oOh!media, but did not disclose who the other bidders were. […]

afr.com
Mon, May 21, 2018 at 3:55 PM

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Where and how to use smaller-surface digital signage (DSConnection)

“Smaller surfaces or spaces can work well for something interactive that is personal or private (everything from a shopping advisor to an ATM screen).” JOEL ALLARD, Senior Business Partner, In-Store Digital – Target. “Small signs appear to have significant communication limitations, especially in the era of extra- large screens and massive video walls. […]

digitalsignageconnection.com
Mon, May 21, 2018 at 3:40 PM

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Scenic Kentucky loses court case over digital billboards (Billboard Insider)

A unanimous three-judge appeals court said Scenic Kentucky cannot challenge the state’s regulation of digital billboards and vegetation control because Scenic does not have “standing” in court. Background In late 2015, the Kentucky Legislature approved bills to regulate digital billboards and allow vegetation control along roadways. […]

billboardinsider.com
Mon, May 21, 2018 at 3:27 PM

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Global Endangered Species Day Out-of-Home Campaign by National Geographic Society

Featuring Photography from the National Geographic Photo Ark, the Week-Long Campaign Will Run in 22 Countries Around the World to Raise Awareness of Species at Risk. This campaign, supported by 31 out-of-home operators is a global effort to raise awareness about populations of species in decline and to inspire audiences around the world to learn how they can help protect them. […]

nationalgeographic.org
Mon, May 21, 2018 at 3:22 PM

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Reuters: Australia’s APN Outdoor offers to buy HT&E’s Adshel

Australia’s APN Outdoor Group Ltd said on Monday it had offered to buy media company HT&E’s outdoor advertising division, hours after the latter said oOh!media’s sweetened offer was not in its best interests. […]

reuters.com
Mon, May 21, 2018 at 3:16 PM

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16:9: FCC Cracks Down On Non-Compliant LED Display Vendors

When LED companies like Watchfire and Daktronics started making noises in the past year about the perils of buying offshore product that was not FCC licensed, it was reasonable to think a little bit of that was about sowing some FUD – Fear Uncertainty & Doubt. Nothing like the risk of fines or being shut down to chill someone who may be thinking of buying far less costly Chinese product. […]

sixteen-nine.net
Sun, May 20, 2018 at 3:55 PM

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3 key digital signage tips for restaurants (DSToday)

At the Restaurant Franchising and Innovation Summit, multiple panels addressed digital signage and how best to utilize it. Be patient. While technology moves rapidly, panelists urged restaurants to slow down. […]

digitalsignagetoday.com
Fri, May 18, 2018 at 5:11 PM

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