“Programmatic, as it lives in the pure digital media world with live bidding against CPMs with near real-time audience metrics and dynamic ad-serving, is unlikely to live the same way in DOOH. “ RICK ROBINSON, Managing Partner, Services – Billups. […]
The growth of digital inventory has been a catalyst for creativity and effectiveness. But it is not just about digital screens, it’s also the signals we use to understand audiences and locations and the intelligent technologies used to build and deliver campaigns that respond to those signals. […]
“I see value in OUT, as a means to benefit from the continued growth in the US economy. Specifically, I am bullish as it relates to OUT’s superior assets (in top markets) and hard-to-replicate portfolio. OUT’s assets are located in prime, iconic locations and the cell tower leasing business should be an extremely profitable extension of the business. […]
Integrated Systems Events and invidis have announced seven speakers ahead of the Digital Signage Summit (DSS) Europe as the event heads to Frankfurt on July 4 to 5, 2018. The organisers say the event will welcome more than 40 digital signage and digital out of home (DooH) experts to Frankfurt Airport’s Sheraton Hotel, the new home of the summit held in Munich last year. […]
While digital signage can provide a great many advantages, it cannot automatically make your advertising successful. In order to be successful, you need to keep a few basic advertising tactics in mind: know your audience; know your engagement goals and know your platform. Know your audience Audiences will not automatically accept a message just because you repeat it enough. […]
Simpli.fi, based in Fort Worth, Texas, is a programmatic advertising platform built for the scale of localization and personalization. The company was recognized recently by the Local Search Association as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its geo-fencing product suite. […]
The flagship Levi Strauss & Co. store at Market and 4th Street in San Francisco is using a nice pair of transparent LED screens in the big shop windows to drive the brand and pull people inside. The shop windows are running video pieces using Reflect’s CMS and two FLEXClear transparent LED video displays from PixelFLEX. […]
This is an interactive game that has LEGO tied in with the Uk launch of Solo: A Star Wars Story, the latest in what seems like a steady drip now of Star Wars movies. […]
Although Adshel is unlikely to come cheap - given interest already expressed by APN Outdoor and arch rival and one-time merger partner oOh!media. Canaccord Genuity reckons the deal would be dilutive to APN Outdoor's earnings per share in the near term. It said the offer implied 12.3-times Adshel's expected 2018 EBITDA, while APN Outdoor shares were trading at 10.5-times. […]
One of advertising’s oldest mediums, out of home (OOH), has been modernising at breakneck speed over the past few years. Moving to digital has unlocked new opportunities for advertisers, but it also presents the OOH industry with a fresh set of challenges. There are currently several different types of data collection techniques used around the world. […]
When it comes to digital signage software, installing new networks (that aren’t beholden to legacy systems) again provides an opportunity to build for the future. You don’t want to be locked into a closed software system that can’t be extended as your business grows and content & operations need change. […]
Mr Warburton, who started at APN Outdoor earlier this year, signalled the business looks to secure a larger slice of the growing out-of-home market. "At this stage our quality is not being rewarded," he told The Australian Financial Review at the company's full-year results in February. […]
CEO and managing director James Warburton said the company was investing in data and technology to “add value to our product proposition”. Mr Warburton has been in the role since January, after several years managing V8 Supercars and stints as an executive at Channel Seven and Channel Ten. […]
Advertisers are even willing to cover a building’s renovation costs so they can get the city’s most coveted facades. […]
Guest Post: Balaji Kamineni, Zeetaminds An ideal Digital Out Of Home Network irrespective of the size should be managed without any manual human intervention. Once the signage network is set and running, there should be few or no reasons for an operator to go on site. As important as the entire hardware setup, equally important it is to choose a perfect signage software to manage the network. […]