Aaron Poole, marketing executive, PML Group. Previous iQ research this year highlighted OOH’s ability to prompt seasonal spending. 63% of respondents rated bus stop ads as effective in driving purchases during key events, with 27% considering them extremely effective. […]
By Robby Payne. We recently attended the Chrome Summit 2024, an event that dives deep into the world of ChromeOS in the enterprise sector. While we tend to generally focus on consumer-facing Chromebooks and software, this event provided a fascinating glimpse into how ChromeOS (and ChromeOS Flex, by extension) is being leveraged in all sorts of ways in various industries. […]
Praevar is releasing its 32-inch E Ink Spectra 6 display this November. The digital signage solution is engineered for indoor advertising and retail environments. […]
A couple of acquisition stories this week – the larger of them coming out of Brazil, where the biggest DOOH media owner has acquired ... […]
It’s fashionable to say that static outdoor is flat and the future belongs to digital. Billboard Insider loves digital. We own a digital billboard has a 35% return on investment. […]
Here’s another sophisticated scam in which someone tries to impersonate Billboard Loans (one of the company’s Billboard Insider owns). The fraudster has scraped a Billboard Loans ad off the internet and is using the Billboard Loans name. Billboard Insider’s Take: AI will help scams become more sophisticated. […]
A German frozen pizza startup, Gustavo Gusto, reported a 62% sales increase following a retail media campaign. Known for its high-priced, restaurant-quality pizzas, the brand tested retail media for its Ghostbusters-themed pizza, launched alongside the release of Ghostbusters Frozen Empire. […]
London-based Wildstone CEO Damian Cox and Cook spoke with Marketing about the future of the outdoor industry, the challenges, and the opportunities presented with the digitisation of the market. Marketing Mag: Some say ‘OOH is dead’. Is this the case and if not, why not? […]
by John Still. What does retail media need to do to hit the next level? The industry gives their thoughts Marie-Clare Puffett, Industry Developments and Insights Director, IAB Europe. […]
By: Wylie Wong. For small and medium-sized businesses (SMBs) in the food and beverage industry, developing menus with tantalizing dishes and drinks that keep customers coming is crucial to success. However, achieving that can also depend on the menu boards themselves. […]
At the Fall IBO Conference, Insider, OAAA’s Andy McDonald and Link Media’s Kerry Yoakum decided we need to have an easy to access listing and contact information for the State Out of Home Associations. Below is our first take on the list. You will quickly notice that the list is incomplete and we are counting on each state to get us their updated contact information. […]
by Florian Rotberg. Even larger than JCDecaux, Eletromidia is the leading OoH media owner in Brazil reaching 22 million people a day via more than 60,000 touchpoints, of which 40,000 are DooH screens. The DooH network covers almost 100 premium shopping malls, roadside screens in transit shelters but also small screens on trains and subways in Sao Paulo, Rio de Janeiro, and Salvador. […]
by Daniel Oelker. I spent 3,900 kilometres on the road, travelling from Scandinavia to Southwest Europe. As I stopped in smaller and larger cities, I could see that digital signage comes in very different forms and has started to contribute to making our cities smarter, more accessible and probably a little bit greener. […]
Record number of registrations for the DPAA Summit, totalling in 1,067 attendees. KEY QUOTES: Jay Altschuler, SVP, Global Media, Mastercard "Consumer trust with brands is at an all-time low and we are really thinking about what that means and how we combat that. Ultimately we feel that we need to have a framework and an approach to establish that trust. […]
By Richard Rothfelder, Rothfelder & Falick. An all too familiar piece of correspondence received by our billboard clients from TxDOT or other State DOTs is the Notice of Administrative Penalties or Notice of Illegal Sign. […]
