The innovative project is a collaboration between London-based Pulse Smart Hub, Belfast-based telecommunications operator Euro Payphone, and outdoor advertising company Exterion Media UK. […]
Posterscope USA and 360i have launched a campaign for Fox Sports, to promote their extensive coverage of the 2018 FIFA World Cup. This Multi-City campaign incorporates daily video replays, live scores, and ‘what’s on now/next’ messages, and ensures that US commuters know that “This Summer: The World becomes the FIFA World Cup”. […]
Monsoon season is not the best time for brands to invest in Out Of Home advertising. Especially in cities like Mumbai where the rains lash the city hard, hoardings get damaged severely and low visibility issues during rains make roadside OOH a less-preferred option for brands. […]
Craig Benner, Founder & CEO of programmatic DOOH buying company Accretive Media, sat down recently with us to reveal how his company is helping brands to target consumers more precisely with digital out-of-home campaigns. This is the latest installment in an ongoing series featuring interviews with senior executives of DOOH companies who are members of DPAA. […]
It’s still very early days for some of the more forward-thinking capabilities of OOH. However, as Cadi Jones says, it’s important to remember some of the fundamentals of the medium, which are helping to launch it into these new and exciting spaces. “It’s a medium with no fraud, no bots, and no viewability issues”, explains Jones. […]
"Companies will need to severely limit their ability to collect behavioral data, a mainstay dependency of marketers for over a decade. This will have a significant impact on the efficacy of driving inferences and targeting and re-targeting ads. […]
Talks between JCDecaux and APN picked up over the weekend after APN was beat by Ooh!media Ltd. in its takeover attempt for Adshel Street Furniture Pty Ltd., said the person, who asked not to be identified as the talks are private. APN is pushing for a price higher than the A$6.52 per share offered last week by JCDecaux, the person said. […]
Ooh Media has confirmed its acquisition of street furniture business Adshel for $570 million, which will lead to “cost synergies” of between $15 million to $18 million from “leveraging combined infrastructure with duplicated resource rationalisation and reducing outsourcing costs”. […]
Mr Cook said the deal, revealed by The Australian Financial Review on Saturday, will take oOh!media into two segments of the out-of-home advertising market where it does not play – rail and street furniture. "We thought that's a sector we'd like to play in. We started talking to Adshel some time ago to see if there was any interest," he said. […]
Ooh! Media has struck an agreement with rival out-of-home advertising player, Adshel, to acquire the business for $570 million, ending a bidding war for the latter business. ASX-listed oOh!Media confirmed it had entered a binding agreement to acquire 100 per cent of share capital in Adshel from its parent, HT&E, for $570 million, with completion expected this year subject to ACCC approval. […]
Joe Rabah, RMG Networks EMEA managing director, says technology is key to brand loyalty in an age when the in-store experience and customer understanding is more important than ever. For many retailers the perfect answer is technology and they have acted accordingly. However, others are still on the fence, waiting to see how their competitors fare, but they do so at their peril. […]
Toronto’s Yonge and Dundas intersection could get even brighter, with another proposed expansion of the corner’s growing collection of illuminated digital signage. A Sign Variance application was submitted to the City earlier this year, outlining plans for a new massive curving digital display to replace a trio of existing signs on the upper levels of 10 Dundas East’s south facade. […]
Talon is designing, testing and developing proprietary technology platforms to deliver on dynamic buying and real world moments, including an Automation Platform for OOH (Plat>O) and an Out-of-Home Data Management Platform (ODMP), using partners including data experts Black Swan. […]
Article sponsored by QMS. Marketing: How has digitisation changed the way marketers are approaching out-of-home advertising? John O’Neill: Traditionally, marketers were looking at out-of-home as a static medium; it was more a continuity medium to support television and radio because of its impact and cost efficiency. […]
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