Editors’ Picks

16:9: Watch The Latest Digital Art Piece Running On NYC Fulton Center’s Digital Signage Network

This is the latest digital art piece running at the busy Fulton Center Transportation Hub in Lower Manhattan. Commissioned by the MTA’s Arts & Design department, Skyyys is a video installation developed by interdisciplinary artist Dave Greber of Philadelphia. The idea behind Skyyys is playfully mimicking the constant stream of visual information that we all see daily. […]

sixteen-nine.net
Thu, Jul 12, 2018 at 9:50 AM

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16:9: Printer Federal Heath Wins Digital Signage Rollout Deal With Kwik Trip C-Store Chain

The mainstream printing/visual communications firm Federal Heath has been working its way into the digital signage sector in fits and starts for the last four or five years, but I met a guy at DSE who said his company was organized now for this business and getting some traction. A deal with a substantial US c-store chain would seem to verify that. […]

sixteen-nine.net
Thu, Jul 12, 2018 at 9:14 AM

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Scala Digital Signage Drives New KIA Brand Identity In Russia (Newswire)

Major decade-long brand reinvention by KIA Motors Russia made possible by Scala digital signage platform. […]

Thu, Jul 12, 2018 at 5:50 AM

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Programmatic Planning and Buying in OOH advertising: Whose buy is it anyway? (Video, 33:54)

With Marc Fenty, Stephanie Gutnik, Joe Melendez, and Matt Schuster. From the GO2018 Breakout Sessions. […]

youtube.com
Thu, Jul 12, 2018 at 5:47 AM

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How cloud-based digital signage software can help boost customer experience (DSToday)

In some cases, a cloud-based system can deliver not just better content but also a better customer experience through greater control, dynamic capabilities and easier rollout. Greater control. […]

digitalsignagetoday.com
Thu, Jul 12, 2018 at 4:44 AM

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How Dixons Travel uses digital signage to engage airport shoppers (Essential Retail)

Travelling through an airport terminal you have both holidaymakers and business travellers, those who have a very short window before their flight departs as well as those on delayed flights with time to waste. […]

essentialretail.com
Wed, Jul 11, 2018 at 7:34 PM

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How digital signage helps WaiveCar’s fleet of electric vehicles grow across Los Angeles and New York (MyTechDecisions)

When most of us think about car sharing, we probably think of Uber or Lyft. WaiveCar wants you to think in new ways about the concept– and they’re relying on digital signage to accomplish their goals. […]

mytechdecisions.com
Wed, Jul 11, 2018 at 6:19 PM

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South Africa’s biggest cellular networks gets good results from its DOOH campaign (Bizcommunity)

After launching in December 2016 the Guerrilla's have experienced a recent wave of success with location-based advertising on the largest DOOH network in South Africa. Two recent success stories have been campaigns for MTN and Telkom. Both of these campaigns used location targeting – the backbone behind this totally captive platform. […]

bizcommunity.com
Wed, Jul 11, 2018 at 6:11 PM

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JCDecaux Unveils Digital-Only OOH Network in Australia’s Major Cities (BandT)

The network brings together premium small-format digital assets across Sydney, Melbourne, Brisbane and Perth to create an exclusive national digital network of more than 300 locations and growing daily. […]

bandt.com.au
Wed, Jul 11, 2018 at 6:07 PM

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Sydney reopens tender for $500m outdoor advertising contract currently held by JCDecaux (ProPrint)

The City of Sydney is placing a callout for renewed expressions of interest for its $500m outdoor advertising and street furniture contract, which continues to focus in on digital and smart street furniture. Council first opened up the tender in December last year, with a call for new digital street furniture to replace its existing inventory and the new contract to be awarded at around mid 2018. […]

proprint.com.au
Wed, Jul 11, 2018 at 6:03 PM

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How digital signage on campus can help solve the rising challenge for UK education (FENews)

Today’s students are ‘digital natives’ brought up in a world of smart phones, high speed wi-fi and technology on demand. They are used to sophisticated imagery and instant access to valuable resources. And, in-line with the rest of modern society, have an ever-decreasing attention span needing instant engagement to ensure effective message delivery. […]

fenews.co.uk
Wed, Jul 11, 2018 at 5:55 PM

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16:9: Sao Paulo Office Block Lit Up By LED Art Project

This is a building in Sao Paulo, Brazil with a low-rez LED light facade, with content put together by the Istanbul, Turkey HQ’d creative shop Ouchhh. I like what they did, but the explanation/description is one of those art gallery “Ummm-OK-yeah-yeah-I-see” narratives that is a little too out there for my bottom-feeder brain. […]

sixteen-nine.net
Wed, Jul 11, 2018 at 8:53 AM

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NYPost: Controversial appetite suppressant ad goes up in Times Square

Giant billboards hawking appetite suppressant lollipops in Times Square have sparked outrage from critics who say the ads are sending a dangerous message to young women. The flak is over Flat Tummy Co. — a Kim Kardashian-endorsed brand that claims its lollipops, shakes and teas “help control your food intake, cravings and weight. […]

nypost.com
Wed, Jul 11, 2018 at 7:22 AM

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Programmatic ad firm MediaMath seals $225m financing for AI adtech and tactical mergers (Marketing Tech)

The windfall brings the ad tech company’s total funding to over $607m (£458m), according to Crunchbase. Delivered in two tranches, this will provide the “strategic growth capital” needed to accelerate the expansion of its DSP (demand side platform) - which allows brands to buy ads using automated systems - and DMP (data management platform), which brands can use to store and analyse data. […]

marketingtechnews.net
Wed, Jul 11, 2018 at 7:07 AM

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16:9: Nick Fearnley Talks About How SignStix Makes Smart Displays Really Smart

I am guilty of thinking about SignStix as yet another smallish digital signage CMS company scratching out a living with low-cost subscriptions and equally low-cost Android stick players. Based in Yorkshire, England, SignStix is a lot more than that. The company is indeed small, but doing some stuff that is a little bit mind-blowing. […]

sixteen-nine.net
Wed, Jul 11, 2018 at 5:11 AM

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