Privacy advocates, the ad industry, media organizations and tech companies are gearing up for a fight over a new law in California that restricts businesses' ability to use data about consumers. The law, which was signed by Gov. […]
The Belltower is a 72-foot tall, three-sided structure that incorporates a digital screen. The site includes dedicated areas for arts programming on the interior and exterior, as well as a public plaza surrounding the sign. […]
Outdoor advertising player oOh!media has raised $330 million for its move on Adshel, after securing support for $40m in new funds from retail investors under an ... […]
Unilever Singapore has rolled out a digital out of home campaign for Ben & Jerry’s with interactive screens across Singapore promoting new flavours of frozen drinks. […]
Sporting venues have been using displays for a while now, to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives. […]
Now the bank is planning its biggest OOH campaign to date to promote its new brand positioning. Around 18 months in development, the campaign – by Saatchi & Saatchi – aims to bring to life HSBC’s role in "connecting the world", and boost awareness of its "Together we thrive" brand promise, which launched earlier this year. […]
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You can see it almost a block away: the word "orgasm" in gigantic letters on a San Francisco bus shelter. Although a seeming milestone in the world of outdoor advertising, it's not at all clear what's being sold. The product in question is a "smart" vibrator called the Lioness -- a cross between a sex toy and a fitness tracker that produces data synced to a smartphone app. […]
Buffalo, NY-based Stampede, one of the biggest Pro AV distribution companies out there, has been acquired by the technology division of DCC plc, a £14.3 billion revenue, London Stock Exchange-listed (LSE) sales, marketing and support services group based in Dublin, Ireland. DCC has about 11,000 people across four divisions, and operates in 17 countries. […]
From I.M. Pei’s Grand Central-replacing colossus to Buckminster Fuller’s Dodgers Dome in Brooklyn, it’s all in here. For its latest campaign, LinkNYC has teamed up with authors Greg Goldin and Sam Lubell to highlight New York structures that were never built. […]
While this data makes it easier to buy the medium, from a logistical perspective, I don’t believe OOH works in a One-to One scenario like online does. What percentage of the audience in front of a display is actually the target audience, and does the system discard those who do not fit the profile? […]
Integrated Systems Europe is moving to Barcelona, Spain starting in 2021 – leaving the lovely but damp, gray and chilly February climes of Amsterdam. The new and permanent home will be the Gran Via, part of the Fira de Barcelona exhibition complex. The decision, just announced, comes after 18 months of research into the viability of remaining at the RAI Amsterdam, says ISE. […]
Insider’s Take – Liberty Media was looking for a bargain early, which the creditor group rightly rejected. We should see interest and values heat up as we get closer to a reorganization plan. As to Clear Channel Outdoor, iHeart still plans to spin off or sell its 90% stake in Clear Channel Outdoor upon exit from bankruptcy. […]
“The fact that we can now be more flexible with digital allows us to be more creative with how Out of Home interacts with the consumer. However, less than 10% of all digital Out of Home campaigns utilise the full capabilities of the screens and that’s something that we are working hard to change. […]
This study showed that while South African consumers place the most trust in personal recommendations, they nevertheless rank TV ads, brand sponsorships and OOH ads as their next most trusted sources. They place these traditional media channels ahead of consumer opinions online, and ads on social networks and on their mobiles. […]