The model, who was recently on the cover of Health magazine, shared an image of the ad, alongside a link to her petition, which she is asking others to sign. Her petition, ‘Remove Flat Tummy Ads From Times Square’, has so far received nearly all of its 10,000 signature goal. […]
In advance of the Putin/Trump meeting in Helsinki, Finland’s largest newspaper blanketed the airport and routes to and from the summit with more than 300 billboards ... […]
There’s a reason people say ‘if it works on a billboard, it will work anywhere’. Capturing people’s attention, delivering a message and leaving them with a strong idea that sticks in their minds – all in just under three seconds – is an extraordinary creative challenge. It explains why the best creative is so often found outdoors. […]
Working with several domestic auto dealers in six different designated market areas (DMAs), CCO sought to increase consumer visits to the auto dealerships. Participating dealers saw a 15.4% lift in visits to dealerships among consumers exposed to the OOH campaign versus an unexposed control group in the same DMA. […]
One of the primary advantages of digital signage is having a completely self-owned advertising platform at your fingertips. You can use screens to display high-res slideshows of listings, or even incorporate virtual tours of your latest properties to hit the market. Make sure to include agent contact information, or the properties website, along with baseline property facts. […]
AmericanAirlines Arena’s goals for the installation were twofold; improve its staff’s ability to manage every digital signage application in the stadium while also delivering a more streamlined, impactful fan and visitor experience. They used a combination of video walls and other screen implementations with screen-syncing capabilities to accomplish those goals. […]
Philly-based pro AV distributor Almo Professional A/V has acquired “certain assets” of Insteo, the Long Beach, CA content and creative shop. Almo has been tight with Insteo and its CEO/Founder Jim Nista for several years now, and the deal formalizes an arrangement that makes Almo capable of offering what can be lucrative digital signage content services through its partner channel. […]
A nine-gate, $200 million addition to Charlotte Douglas Airport, in North Carolina, opens tomorrow morning, with a main feature being some 2,000 sq. ft. of visualized data on several vast fine-pitch LED video walls. […]
With a 3-2 vote on Monday night, West Hollywood’s City Council ordered that a billboard and digital art project proposed for Sunset Boulevard get more public input and come back in a smaller version of the project. The Sunset Spectacular, also known as the Sunset Belltower, is a 72-foot high, 25-foot wide, three-sided project proposed for the city-owned parking at 8775 Sunset Blvd. […]
When used well visual customer communication and its back-end technology, is the core factor to providing a seamless shopping experience. It should be seen as the thread that runs through the online, mobile and instore journey and works just as effectively from whichever point the customer starts, as the data, and the insight it delivers, remains true at any point. […]
With privacy again at the forefront of the broader business narrative, it raises the question of whether personalization of the digital signage experience is in conflict with GDPR. There is a clear expectation from customers that the companies they deal with treat any personal information they hold with care and respect. […]
Is This Outdoor Copy too Profane? OkCupid’s campaign, ‘DTF’ is too suggestive for the Chicago Transit Authority, (CTA). CTA banned the creative and it could spell the big O, as in Opportunity, for you. […]
Insider’s take: Maybe Lamar should have taken the county’s approval of a proposal to rebuild the billboard in exchange for a payment of $2,000. Should Lamar have accepted the County’s offer of $2,000 in exchange for approval of continuing non-conforming use? Let Insider know using the form below. […]
Sometimes described as “the last broadcast medium” targeting people on the move, OOH offers broad and fast national or near-national reach, second only to TV, but advanced measurement techniques now means more specific audiences can also be targeted as well. […]
APN Outdoor has obtained the outdoor advertising rights for Queenstown Airport. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports, giving advertisers and agencies improved access to three of New Zealand’s busiest airports. […]