Insider connects the dots: The Trump infrastructure plan said states should be allowed to commercialize highway rest stops, converting rest areas to full-service plazas with restaurants and gas stations. […]
The global digital out-of-home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising. […]
Hat Tip – Digital Signage Connection This is an interesting mash-up of mobile, signage, mechanics and art, put together for an exhibit at the National Ethnographic Museum in Warsaw. […]
The French interactive software company IntuiLab has completed a rebranding exercise that concluded the firm’s name should directly align with the name of the core product. So IntuiLab will, going forward, be known as Intuiface. […]
This is the renovated football locker room at Georgia Tech in Atlanta – following the lead of Texas A&M and University of Texas – and probably other schools – with screen-filled rooms that include displays at each player stall. As the video below shows, there are also larger screens around the facility. Other U.S. […]
Cloud computing and AI. Walmart recently announced a "strategic partnership with Microsoft (NASDAQ:MSFT) to further accelerate Walmart's digital transformation in retail." This deepens an existing relationship between the two, which developed after Walmart's acquisition of Jet, whose platform was built on Microsoft's technology. […]
Featuring Panelists: Katie Portman, VP, Director OOH, Horizon Media. Piper Wirth, Managing Director, West Coast, Macdonald Media. Emily Scopinich, Media Director, OOH Pitch. […]
The hotel industry is experiencing a period of tremendous change. Digital transformation is disturbing the traditional business model as organizations battle amid unprecedented competitive pressures to address the issues of an emergent and influential consumer group of digital natives. […]
Billboards and subway ads promote NYC stores. The campaign, which Casper worked with longtime agency partner Red Antler to create, will predominantly live in out-of-home advertisements, including a billboard on the corner of Crosby and Houston streets in NYC’s SoHo neighborhood—a quick walk away from the Casper store and the Dreamery. […]
Nominations are now being accepted for the 15th Annual APEX Awards, the awards program put on each year by Digital Signage Expo and guided/presented by the Digital Signage Federation. The awards recognize and honor achievement in the creation and installation of compelling viewer content and interactive technology in the industry. […]
Alphonso’s core offerings are a TV-to-digital retargeting service that enables advertisers to extend TV ad campaigns to targeted TV audiences across mobile devices, and Alphonso Insights, a self-serve, SaaS-based real-time TV ad analytics service that provides granular campaign metrics and offline attribution, using deterministic data to optimize ad spend across TV and digital platforms. […]
In 2016, New York City went through a major smart city upgrade, as Intersection deployed multiple Link kiosks. The city replaced older phone booths with these kiosks, which offer free Wi-Fi to the public, as well as advertising and wayfinding. The kiosks also allow customers to make free nationwide calls or report emergencies. […]
Despite two ongoing lawsuits, Easton City Council members made it official Wednesday they don't want an LED billboard shining on Centre Square. Council voted unanimously to reject a certificate of appropriateness for the 10-foot-wide-by-15-foot-high sign on the northwestern corner of 16 Centre Square. […]
Advertising, once a creative industry, is now a data-driven business reliant on algorithms. The implications are deeply sinister – not only for the consumer but for democracy itself. The ad business is largely automated. […]
While we still have a way to go, significant strides have been made towards automation in out-of-home advertising. This is, in part, thanks to technological developments bringing the tools and expertise needed to make this happen. On the sell side, this technology is called a Supply-Side Platform or SSP. […]