Editors’ Picks

16:9: Tokyo’s Narita Airport Has Video Wall Ode To Toilets, Using Low-Rez LEDs And Fabric Panels

This is something called Luminous Textiles – a Philips product that blends multi-coloured LEDs with fabric panels. I’ve seen stuff a bit like this using relatively low-rez LED modules and a layer of film that diffuses and softens the light. In this case, it’s for a working exhibit at Tokyo’s Narita airport that celebrates toilets made by the Japanese company TOTO. […]

sixteen-nine.net
Tue, Jul 31, 2018 at 1:59 PM

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Intersection to power out-of-home advertising at Philadelphia transit station (DSToday)

As part of the agreement, Intersection will install digital signage, maps and interactive displays at the station, according to a press release. Intersection will provide several displays, which will offer important information to travelers such as transit data in real-time and wayfinding. Advertisers will also be able to purchase slots on the displays. […]

digitalsignagetoday.com
Tue, Jul 31, 2018 at 7:02 AM

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MediaWeek: JCDecaux launches Smartframe: ‘Australia’s most powerful digital out-of-home network’

The Smartframe network consists of over 300 premium and small-format assets and reaches 60.4% of OG1 audiences across Sydney, Melbourne, Brisbane and Perth. […]

mediaweek.com.au
Tue, Jul 31, 2018 at 7:00 AM

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Campaigns on Branded Cities network can now combine out-of-home and mobile advertising (MarTech Series)

The partnership will allow advertisers to elevate the effectiveness of their OOH campaigns through NinthDecimal’s digital media extension to deliver actionable touch points to desired audiences across mobile and desktop. […]

martechseries.com
Tue, Jul 31, 2018 at 5:08 AM

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The Best Digital Signage Tech Brands in 2018 According to Integrators (Commercial Integrator)

Which digital signage manufacturers should make room on their shelves for a trophy? Video wall companies Samsung, Brightsign, & Leyard Planar are on top. […]

commercialintegrator.com
Mon, Jul 30, 2018 at 6:17 PM

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Norton Outdoor sues Cincinnati over billboard tax (Cincinnati Business Courier)

A billboard company has sued Cincinnati over a new excise tax imposed by the City Council on such companies, saying that it is unconstitutional and violates its First Amendment rights. […]

bizjournals.com
Mon, Jul 30, 2018 at 5:36 PM

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Diageo’s data-driven digital out-of-home campaign (Drinks Retailing News)

Diageo has invested in cutting edge digital outdoor advertising that changes depending on the weather and the time of day. The Posterscope ads cover key brands Gordon’s, Tanqueray, Captain Morgan, Smirnoff and Smirnoff Cider, which share digital airtime across London. […]

drinksretailingnews.co.uk
Mon, Jul 30, 2018 at 5:33 PM

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How to determine the optimal number of messages for your digital signage playlist (DSConnection)

What’s the optimal number of digital signage messages for audiences? There is no one size-fits-all solution, so how are system owners handling this? “My recommended approach would be as follows: First, settle on the average dwell time of the audience, that is, how long a viewer typically watches the screen/s per visit. […]

digitalsignageconnection.com
Mon, Jul 30, 2018 at 5:20 PM

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How out-of-home advertising makes your brand message unmissable (Marketing Mag)

New developments in out-of-home marketing powered by intelligent analysis have made placing your brand in the right context with the right audience a very real prospect. This article was sponsored by oOh!Media to let readers know about the Unmissable Awards and is part of our current special focus on the out-of-home sector. […]

marketingmag.com.au
Mon, Jul 30, 2018 at 5:18 PM

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16:9: Digital Signage Federation Launches Foundations Micro-Credential Program

The Digital Signage Federation has launched a self-paced online course aimed at industry newbies who want to get a base level of knowledge about what’s what. The course is called DSF Foundations, and is divided into four chapters, with quizzes and comprehensive assessment at the end of the course. Completing the course provides a DSF Foundations digital credential. […]

sixteen-nine.net
Mon, Jul 30, 2018 at 5:14 PM

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16:9: Watch This Very Impressive 3D Animation Done For Rolls-Royce Stand

Here’s another video in which I’m short on details. This is from the Rolls-Royce exhibit at the recent Farnborough air show in the UK. I spotted it on Linkedin. […]

sixteen-nine.net
Mon, Jul 30, 2018 at 8:42 AM

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16:9: Moving LED Curtain Used To Market Luxury Car

Not sure where this was – guessing somewhere in China. The video just says it is a road show. It’s a podium display for a Mercedes, and what’s interesting is how a NexNovo transparent LED mesh screen is attached to some sort of motorized channel that moves along the front of the podium, with the motion graphics sync’d to the motion. […]

sixteen-nine.net
Mon, Jul 30, 2018 at 8:13 AM

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Digital billboard maker XTD cancels its acquisition of mobile ad start-up Contact Light amid consolidation of Australia’s out-of-home advertising sector (Stock Head)

The all-scrip deal was priced at 4c per share and would have valued Contact Light at about $7 million. XTD was valued at $4 million based on its 3c Friday closing price. A wave of merger and acqusition activity has washed through the out-of-home sector recently with the top four players consolidating into two via JCDecaux’s takeover of APN Outdoor and oOh!media’s acquisition of Adshel. […]

stockhead.com.au
Mon, Jul 30, 2018 at 7:11 AM

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The Drum: OOH advertising faces its Icarus moment – here’s what it needs to do to avoid falling

Recent developments in the OOH sector – including JCDecaux’s recent VIOOH launch – mean that mainstream automated buying of digital out of home (DOOH) is finally, almost, within reach. So, as the out of home industry becomes more akin to traditional digital media, what does it need to know to avoid its own Icarus moment? Viewability. […]

thedrum.com
Sun, Jul 29, 2018 at 7:38 PM

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FIFA World Cup 2018: How non-intrusive stadium digital signage advertising reached home TV viewers (DSToday)

The 2018 FIFA World Cup is being heralded as a great success. Many claim it was one of the most exciting tournaments in recent memory – some are even calling it the best-ever World Cup. Like millions of fans around the globe, I found myself glued to many of the games. […]

digitalsignagetoday.com
Sun, Jul 29, 2018 at 7:32 PM

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