Editors’ Picks

Watchfire Signs Selected for $30 Million Las Vegas Fremont Street Digital Signage Renovation (GlobeNewsWire)

The largest single video screen in the world is getting a next-generation reboot, and Watchfire Signs of Danville, Ill. has been selected to imagine and manufacture it. Watchfire was selected from among 15 digital screen manufacturers from around the world to completely rebuild the canopy that is part of Fremont Street Experience in Las Vegas. […]

globenewswire.com
Mon, Aug 13, 2018 at 9:07 PM

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How HTML5 can boost the performance of your digital out-of-home network

HTML5, the latest markup language that combines HTML, CSS and JavaScript, is now common across the web. It’s a fair assumption to say that you have likely visited a website using HTML5 already today. It’s a tool that enables almost any content, app or media to run without needing additional plugins, and offers immense creative flexibility. […]

broadsign.com
Mon, Aug 13, 2018 at 9:05 PM

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How brands can target people by location and context with OOH advertising (Intersection)

Here are the 5 dimensions of time and place that advertisers should consider to connect with audiences: 1. Day of the Week: The Sunday Scaries Self. The Taco Tuesday Self. […]

ixn.intersection.com
Mon, Aug 13, 2018 at 9:01 PM

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Billboard Insider’s Out-of-Home Law Firm List by State

Insider has assembled a list of law firms active in the out of home business. We’ve sorted the list by state and we’ve also highlighted law firms and lawyers who are members of the OAAA or IBOUSA. Membership in an out of home trade group is a great tip-off that an attorney understands your business. […]

billboardinsider.com
Mon, Aug 13, 2018 at 8:55 PM

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Legal implications of defamatory OOH ads (Billboard Insider)

Usually it’s the author of the message that is the basis of the lawsuit, but sometimes the messenger get sued too. I handled a case a number of years ago for a billboard company (which we all know, but will remain nameless), in which an unscrupulous advertiser effectively stole a photograph of young ladies modeling evening wear. […]

billboardinsider.com
Mon, Aug 13, 2018 at 8:52 PM

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16:9: Half Of RMG Networks Board Resigns In Wake Of Acquisition Vote

Half of the board of Dallas-based RMG Networks resigned earlier this month in the wake of decisions surrounding proposals to acquire the software and solutions company. […]

sixteen-nine.net
Mon, Aug 13, 2018 at 7:54 AM

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A Week in the Life of the OOH Road Show (OAAA)

OAAA recently took the OOH capabilities road show to Portland, Seattle, and Omaha. In one week, I visited with 20 marketing and advertising agencies, four OOH specialists, six OOH media companies, and made a special stop to visit with media planners at Amazon headquarters. That’s 31 presentations in seven days about the power of today’s OOH. […]

specialreports.oaaa.org
Mon, Aug 13, 2018 at 4:04 AM

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The Drum: London Underground to air Euronews on Exterion Media’s DOOH network

Commuters on the London Underground will now be able to watch the news as they wait for trains. TV channel Euronews has struck a partnership with out-of-home advertising business Exterion Media to show bulletins on its 60 new HD screens across the tube network. […]

thedrum.com
Mon, Aug 13, 2018 at 2:57 AM

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Bloomberg: Google’s Targeted Ads Are Coming to a Digital Billboard Near You

Google may be about to pair all that data it has on users' web browsing with the ads displayed on public billboards. Creepy? Maybe. […]

bloomberg.com
Sun, Aug 12, 2018 at 7:47 PM

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How digital signage and DOOH advertising fit into the concept of smart cities (More About Advertising)

A smart city uses real-time data and technology to improve the urban experience while keeping the populace informed via channels such as road signage, shopping kiosks, connected vehicles, and mobile devices. New York City, London, Philadelphia and Newark have already begun implementing smart city elements. […]

moreaboutadvertising.com
Sun, Aug 12, 2018 at 7:40 PM

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Who advertises most on Lamar’s OOH and DOOH properties (Billboard Insider)

“Another category which is growing rapidly for us particularly on our digital platform is amusements, entertainment and sports. This is the tractor pull next weekend…That has traditionally been a radio sweet spot because you can produce an ad very quickly and respond however your ticket sales are going. We can do that in digital in a nanosecond. […]

billboardinsider.com
Sun, Aug 12, 2018 at 7:11 PM

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The most valuable resources to promote OOH advertising in your local market (Billboard Insider)

OAAA has a vast number of resources to help you increase business by communicating how OOH can work for your local advertisers, and providing tools to assist them in creating the most effective campaigns. […]

billboardinsider.com
Fri, Aug 10, 2018 at 4:28 PM

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Infographic: The History of Digital Out-of-Home Advertising (EMC Outdoor)

Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products. In the last half-century, we’ve witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. […]

emcoutdoor.com
Fri, Aug 10, 2018 at 4:21 PM

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Entrepreneurs from Saudi and UAE harness blockchain for outdoor advertising (Arabian Business)

Two entrepreneurs from the UAE and Saudi Arabia have announced a new blockchain-based platform that will, they claim, open up the world of outdoor advertising in exactly the same way Uber and Careem have changed taxi services around the region. […]

arabianbusiness.com
Fri, Aug 10, 2018 at 10:34 AM

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16:9: Why Remove Items From A Digital Menu With Software, When Electrical Tape Will Do?

Spotted by a reader, at a McCafe in central NYC. Some things evidently aren’t available on the menu, so instead of someone going into the software to make changes, a staffer has covered up that information with electrical tape. Thought it was just the stuff on the top right of the display and then noticed a whole line in the HOT items has been taped off. […]

sixteen-nine.net
Fri, Aug 10, 2018 at 8:11 AM

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