Editors’ Picks

16:9: How To Get Your Head Around LED Pixel Pitch

Guest Post: Mitch Leathers, SNA Displays For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Mitch Leathers Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. […]

sixteen-nine.net
Thu, Jan 25, 2018 at 7:01 AM

Permalink

OOH advertising can ‘boost brands’ market share by a third’, claims new Rapport and IPA study (Campaign)

The study focused on "power users" of outdoor media, who have invested at least 15% of their budgets on the medium. Field claimed that those campaigns receive a boost of over one-third in market share and a 20% increase in profit growth. […]

campaignlive.co.uk
Wed, Jan 24, 2018 at 6:31 PM

Permalink

Four Tips for Effective Digital Menu Board Content (DSConnection)

Digital menu boards can be situated in various areas in your restaurant, catching the eyes of hungry humans looking for their next bite to eat. Here are four ways in which you can make the most of Digital Menu Boards and use them for more than just displaying pictures of food: Use Your Digital Menu Boards to Upsell: We are an indecisive bunch when it comes to what we want to eat. […]

digitalsignageconnection.com
Wed, Jan 24, 2018 at 4:56 PM

Permalink

16:9: Hong Kong Firm Behind Clusterf*ck Kinetic LED Sign In Times Square Touting Job At DSE Stand

A couple of industry friends registered for DSE are on email lists for the show that included this one pushed out by Radius Displays, one of the companies behind the highly-ambitious, terribly ill-considered robotic Coca-Cola LED display in Times Square. The launch videos and photos of that kinetic LED sign for Coca-Cola in Times Square look amazing, but the thing has been a technical mess. […]

sixteen-nine.net
Wed, Jan 24, 2018 at 1:14 PM

Permalink

16:9: Stratacache Adopts Auto Plant Practices To Produce New Drive-Thru Displays By 1,000s At Dayton Factory

Dayton, Ohio-based STRATACACHE is known primarily in the digital signage industry as an aggressive, fast-moving software and solutions company, and I doubt many industry people think about the company as a hardware manufacturer. But STRATACACHE is now very seriously into manufacturing outdoor-ready displays for the largest U.S. […]

sixteen-nine.net
Wed, Jan 24, 2018 at 9:35 AM

Permalink

Preview of the Digital Signage Summit at ISE 2018 Feb 07 in Amsterdam

DSS ISE is a half-day conference taking place on 7 February during ISE 2018. It will provide delegates with a unique opportunity to gain insight into how the digital signage value chain is evolving to embrace new business models and strategies. […]

Wed, Jan 24, 2018 at 7:16 AM

Permalink

Kroger to deploy new digital signage across its grocery chain (Fierce Retail)

Earlier this month, Kroger announced its plans to roll out new technology to optimize the in-store shopping experience. Called the Kroger Edge, the digital signage will inform customers of product price updates and nutrition information. Eventually, the platform will also sync with shoppers' smartphones to alert them as they're approaching an item on their shopping list. […]

fierceretail.com
Wed, Jan 24, 2018 at 7:02 AM

Permalink

Highlights from the NRF BIG Show 2018, held Jan. 14-16 in NYC

Embracing emerging technology is key in powering growth at retail. By: David Hochman. 2017 was quite a year for the retail industry, with game-changing acquisitions, technology disruptions continuing at a lightning-fast rate and a new term, the “Retail Apocalypse,” used to describe the glut of store closing announcements, became popular. […]

cstoredecisions.com
Wed, Jan 24, 2018 at 5:22 AM

Permalink

Adshel Live replaces old phone booths with New World Payphones, decluttering London’s streets (Clear Channel Outdoor)

– The roll out comes as part of Clear Channel’s continued commitment to transforming and enhancing high streets across the UK. – As the new kiosks are installed, hundreds of aging phone boxes are being removed, decluttering the streets of the West End. – Modern New World Payphones provide essential public utility. […]

Tue, Jan 23, 2018 at 7:52 PM

Permalink

How digital signage improves stadium customer experience (DSToday)

A sports arena is already an incredibly exciting place, as fans sit on the edges of their seat during critical plays and as they cheer in celebration at amazing athletic performances. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage? […]

digitalsignagetoday.com
Tue, Jan 23, 2018 at 7:30 PM

Permalink

10 Times Square Upgrades Look with Cutting-Edge LED Displays (AVNetwork)

Sansi North America Displays recently completed the installation of five exterior LED video displays at 10 Times Square, also known as 1441 Broadway. New LED Displays at 10 Times Square in New York City The project site, owned by L.H. […]

Tue, Jan 23, 2018 at 7:28 PM

Permalink

Preview of GO2018, Out-of-Home Media Conference and Expo, May 7-9 in Austin TX (OAAA)

GO2018, the Out of Home Media Conference & Expo hosted by Geopath and OAAA, will serve to celebrate the collective success of the OOH industry. […]

specialreports.oaaa.org
Tue, Jan 23, 2018 at 7:27 PM

Permalink

“Smart City Living: How the Connected Home Empowers Consumer Engagement”: DSE 2018 Seminar

On Thursday, March 29 at 9 a.m., Richard Sussman, Chief Revenue Officer for TITAN Platform U.S., will present a session that will explore how a smart city of 90,000 homes in India is empowered through digital signage, Internet of Things (IoT) and smart content to provide the most engaging and connected lifestyle for the growing middle class. […]

digitalsignageconnection.com
Tue, Jan 23, 2018 at 7:09 PM

Permalink

2018 DIGI Awards Winners: Best Digital Signage Applications and Products

The DIGI Awards recognize the integrators and solution providers who have gone the extra mile to ensure success for their customers. Additionally, the best New Products for the digital signage and DOOH (Digital Out of Home) markets are honored. The DIGI Award Winners are listed below. […]

Tue, Jan 23, 2018 at 7:02 PM

Permalink

How brands can use location data to unlock the true potential of digital OOH (Mediatel)

The lack of awareness combined with common misconceptions is preventing advertisers from understanding the full potential of location data for out of home advertising. Below I look at three of the most prevailing myths and bust them, to prove that using location data can be the magic missing from your campaign with examples from big brands. Myth No. […]

mediatel.co.uk
Mon, Jan 22, 2018 at 7:15 PM

Permalink