Thursday, February 20, 2025

Editors’ Picks

Thursday, September 20, 2018 Thu, Sep 20, 2018

Digital Signage Summit Russia: October 24-26, 2018: Moscow

Digital Signage Summit Russia is held annually in Moscow as a joint event organized by Integrated Systems Events, Midexpo and invidis consulting. It’s part of the Integrated Systems Russia show (ISR), the leading B2B event in Russia and the CIS offering the latest professional AV and electronic systems technologies, smart building, digital signage and residential solutions. […]

en.isrussia.ru
Thu, Sep 20, 2018 at 12:08 AM

Wednesday, September 19, 2018 Wed, Sep 19, 2018

From planning to reporting: how JCDecaux Transport integrates intelligence into OOH advertising (Marketing Interactive)

“We are now experiencing another major breakthrough, this time in the digital out-of-home arena,” Chan said. This breakthrough aims to put JCDecaux Transport at the forefront of the digital revolution in providing more comprehensive audience measurement, more precise micro-audience targeting and the contextualisation of ad content. […]

marketing-interactive.com
Wed, Sep 19, 2018 at 7:45 PM

Sriubas to tell independent billboard operators how to capture bigger share of ad budgets (Billboard Insider)

There are many challenges that prevent OOH from capturing more of the overall budgets of advertisers historically but with technological advancements ramping up along with various improvements in scale efficiencies, our current challenge is to determine how to embrace changes and foster efforts to rise the tides for all boats. […]

billboardinsider.com
Wed, Sep 19, 2018 at 7:38 PM

Tuesday, September 18, 2018 Tue, Sep 18, 2018

Mobile programmatic ad firm Verve brings location data tools to digital out-of-home programmatic ad platform Accretive Media

Verve’s patented real-time location intelligence on 260M devices —covering ~90% of US households — and the foot traffic and longitudinal movement insights that relate the people behind these devices to places and purpose enable advertisers to pinpoint ideal segments to drive their business with proprietary Verve Activate™ audiences. […]

dp-aa.org
Tue, Sep 18, 2018 at 7:43 AM

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