Outdoor advertising is bigger than ever. It's the era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday. […]
Both static and digital OOH revenues are growing. Digital OOH now represents 23 percent of total OOH revenue in the US (according to MAGNA), and this percentage will only increase. In the UK and Australia, digital OOH is now more than 50 percent of overall OOH revenue. […]
The approval by the FIRB is the latest hurdle cleared by the outdoor organisations, after the competition watchdog – the ACCC – also gave the all clear. The APN Outdoor and JC Decaux deal however, still remains subject to approval from APN Outdoor shareholders, the courts and the New Zealand Overseas Investment Office. […]
Physical retailers now have the opportunity to reduce their stock levels and use the space to create a more interactive experience, which paves the way for more in-store tech. […]
OAAA has partnered with ad industry icons to champion OOH as a media amplifier. Production company Grand Visua has adapted and will deliver creative to national digital OOH networks. Dot2Dot is delivering content to the official Advertising Week venue screens, provided by Formetco and National Mobile Billboard. […]
Ford recently found a way to give a "hands-on" experience with an interactive DOOH campaign. Ford launched the interactive DOOH campaign to promote its EccoSport SUV. The car manufacturer teamed up with JCDecaux Airport Paris, a subsidiary of outdoor advertiser JCDecaux, to deploy multiple displays at Paris Aeorport-Orly, according to an announcement. […]
As out-of-home becomes integrated and indeed, a measurable part of the marketing mix, it will be technology that will define the sector. To help bring data into the physical world, Clear Channel introduced RADAR, a suite of solutions that helps brands understand consumers’ real-world travel patterns and behaviors as they go about their day. […]
After a decades-long ban on new billboards, San Jose’s skyline could soon be dotted with more of the jumbo signs blaring advertisements. On Tuesday, the City Council will vote a proposal that could clear the way for allowing billboard advertising at more than a dozen city-owned properties downtown and near the airport. […]
We prefer cash contracts first but will use trade. All Ashby Street trade contracts are pre-emptible. Trade has brought us a lot of customers that didn’t have the budget and they converted to cash customers after the contract expired because the advertising worked. […]
Tuesday, October 30th, 2018. 5:00 - 8:00 p.m. […]
– Understand the key trends in Digital Signage and Digital Out-of-Home; – Hear from world-class innovators as they discuss the opportunities in the industry; – Gain invaluable insight on the criteria being used by investors in capital raise efforts; – Stay abreast of future technology trends in today’s fast-developing digital environment; – Network with successful entrepreneurs and senior industry executives; – Meet with investors. […]
Top Tip #1 – Don’t sell parts, sell the concept. As an AV reseller, your customers will ask you to identify a digital signage solution at the cheapest price. […]
Clear Channel Outdoor, NYC: Hiring Senior Research Analyst. Contact Andrew Marcus, Clear Channel Outdoor, VP Director of Research. NYC. […]
The $400 MSRP units are run off the Qualcomm Snapdragon 820E Embedded Platform and Android 8.0. Previous versions, while powerful, were several generations back at Android 4.4. The new boxes also include the Qualcomm Neural Processing SDK for artificial intelligence applications – which I am guessing (totally) would be good for working with things like IoT sensors and cameras. […]
OOH and mobile are like peanut butter and jelly – undeniably meant for each other. OOH brings broadcast coverage and grand creative potential, which is complemented by mobile’s personalized and actionable functionality. […]