Saturday, April 20, 2024

Editors’ Picks

Wednesday, January 24, 2018 Wed, Jan 24, 2018

Kroger to deploy new digital signage across its grocery chain (Fierce Retail)

Earlier this month, Kroger announced its plans to roll out new technology to optimize the in-store shopping experience. Called the Kroger Edge, the digital signage will inform customers of product price updates and nutrition information. Eventually, the platform will also sync with shoppers' smartphones to alert them as they're approaching an item on their shopping list. […]

fierceretail.com
Wed, Jan 24, 2018 at 7:02 AM

Tuesday, January 23, 2018 Tue, Jan 23, 2018

How digital signage improves stadium customer experience (DSToday)

A sports arena is already an incredibly exciting place, as fans sit on the edges of their seat during critical plays and as they cheer in celebration at amazing athletic performances. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage? […]

digitalsignagetoday.com
Tue, Jan 23, 2018 at 7:30 PM

“Smart City Living: How the Connected Home Empowers Consumer Engagement”: DSE 2018 Seminar

On Thursday, March 29 at 9 a.m., Richard Sussman, Chief Revenue Officer for TITAN Platform U.S., will present a session that will explore how a smart city of 90,000 homes in India is empowered through digital signage, Internet of Things (IoT) and smart content to provide the most engaging and connected lifestyle for the growing middle class. […]

digitalsignageconnection.com
Tue, Jan 23, 2018 at 7:09 PM

Monday, January 22, 2018 Mon, Jan 22, 2018

How brands can use location data to unlock the true potential of digital OOH (Mediatel)

The lack of awareness combined with common misconceptions is preventing advertisers from understanding the full potential of location data for out of home advertising. Below I look at three of the most prevailing myths and bust them, to prove that using location data can be the magic missing from your campaign with examples from big brands. Myth No. […]

mediatel.co.uk
Mon, Jan 22, 2018 at 7:15 PM

Mediatel’s first Out-Of-Home Summit brings together the key players in UK’s OOH industry on January 23 in London

A new addition to the events calendar, Mediatel's first Out-Of-Home Summit brings together the key players in UK's OOH industry. These experts will be sharing their views on the industry's latest developments and challenges, and OOH's role in the media landscape. Timings: 2pm - 6pm Tickets are £295 for Out-of-Home owners and Out-of-Home agencies, maximum of 3 tickets per company. […]

events.mediatel.co.uk
Mon, Jan 22, 2018 at 6:38 PM

Provider of real-time traffic data for digital signage Linkett joins DPAA

LINKETT, based in Toronto, provides real-time traffic data for more than 100 digital signage networks. LINKETT launched in 2013 and provides real-time analytics for the DOOH advertising industry using proprietary IOT technology. Their rapidly growing platform enables DOOH networks to easily measure, optimize, and report campaigns to advertisers and programmatic exchanges. […]

dp-aa.org
Mon, Jan 22, 2018 at 4:51 PM

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