Rosh Singh: My job title is a bit of a mouthful – Director of Digital Innovation / Head of Kinetic Active and KineticX – but, jargon aside, encompasses all things creative and creative technology for out-of-home media specialist, Kinetic. […]
There’s a high number of billboards especially when it’s compared to the miles of highway…When you’re driving down the interstate as I was yesterday you’re just getting billboard after billboard after billboard…Its an assault on the visual senses. Response to a caller who said that billboards keep you awake on long boring drives. […]
We can now deliver a message on a 48-foot OOH canvas and follow-up with a similar message on a mobile device, delivering engagement, response and conversion rates that go way beyond industry benchmarks. It’s an innovative approach that, for the first time, is completely measurable, using the same data and approach used across the digital and mobile media ecosystem. […]
We recently asked our readers to tell us their favorite brands in digital signage displays, hardware and software; video wall displays, hardware and software; and video collaboration products as part of what we call “deep dives” into major industry topics. […]
Recently, Kanye West brought up a concern he has about social media. “There are people committing suicide due to not getting enough likes”. There is no like or comment count on the bottom of a billboard, but the “world” still sees it. […]
“What we see beyond screens — and attaching screens to surfaces — allows for architectural media,” said Neil Redding, director of emerging technology at ThoughtWorks. “But beyond that, using sensors and location awareness on our personal devices, we can make it so that when we walk into spaces, [businesses] can respond to us in personalized ways. […]
Insider has compiled a list of 58 women who are a Board Member, Director, CEO, President or Owner of an out of home company, out of home vendor, out of home agency, out of home association or out-of -home tech firm. Congrats to this great group of women leaders and here’s hoping it keeps growing. The list is presented alphabetically. […]
With 2.5 million users throughout Australia and New Zealand, Val Morgan will exclusively represent FANDOM, amplifying their online content onto the big screen and reciprocally offering cinema advertisers with the chance to reach an engaged, online audience. Brands like Fandom have a specific audience that really appeals to advertisers. […]
This is the 3rd acquisition by the company in a year, and was done to round out its offer to the restaurant and food management sector. SICOM gives them 25,000+ locations globally, across 60 countries. They do something like 40,000 digital menu boards. […]
This is maybe one of those ones I need to see before I pass any substantive opinion, but the provided photo (and other ones I Googled) don’t exactly get me wound up. It doesn’t look like the designer took any real advantage of OLED’s physical properties. They’re impossibly skinny, but against a wall, who knows or cares? […]
You just got done with a major digital signage installation. You finally got the media player up and running and you finished designing all your content. You set it up, and wait for customers to notice, only for most of them to ignore it. […]
During the interim, all FEPE business will be handled by general secretary Mark Flys and previous executive director John Ellery, under the organisation's current president, Tom Goddard. […]
Bankston, Barajas, Kennedy, Liebert, Soomro, WPP. […]
We are all doing our bit to make the world a better place by tapping into a well-known fact: that we pass down more than our looks to our children. […]
In Q2, ad spending grew by 4.7% from the year-earlier period, the fastest rate since Q4 2015. Outdoor ad spend is shifting to digital out-of-home ads, with one forecast calling for digital to increase its share of out-of-home spend from 40.7% this year to 47.9% in 2022. […]