Apparently we’re all fucked. Advertising is dead. Nobody can tell a brand story anymore, vast social media companies are now self-righteous media conglomerates, digital doesn’t work and consultancies buy agencies in the way children would buy kidney dialysis machines. […]
Today, a lot of the digital infrastructure is passive rather than dynamic. If you pass a digital sign on the highway you’ll see roughly eight flips. So every 8 seconds, a different static ad comes up. […]
The newly-launched DOOH Token uses the Ethereum blockchain technology and will be redeemable for ten seconds of advertising space on the Bidooh platform. Mr Alim said: “The DOOH Token sale will provide the impetus to advance our partnerships, further develop our platform and roll it out at speed. […]
Clear Channel Outdoor and Outfront Media outperformed the market during the third quarter of 2018. See the chart below. Clear Channel Outdoor (blue) was up 36% during the third quarter of 2018. […]
The new law, signed on September 29, authorizes cities to relocate billboards outside of municipal boundaries onto landscaped freeways consistent with state DOT and federal rules. The height of billboards can be changed from an existing sign along with conversion of a static billboard to a changeable message sign, if permitted by the locality. […]
As the saying goes, everything old is new again. In this case, we have the Montreal-based out of home media company Astral doing a campaign in the subway system that updates an idea that first (maybe) surfaced a few years ago in the Stockholm subway. […]
Vote for Your Ad Tech Rising Star Here. ExchangeWire has launched the Ad Tech Rising Star Award, celebrating the unsung heroes within the industry, continuing to shape the future of ad tech, but that may often fly under the radar. We have received hundreds of nominations and are delighted to announce a very worthy shortlist. […]
Today in Stupid People Tricks in Digital Out Of Home we have the people of Moscow being asked to do 30 squats in front of a subway kiosk to then get a free ride. The Moscow metro system, presumably in some sports-themed co-promotion with the Visa credit card people, has set up a camera-based sensor on at least one ticket dispensing machine in a station, encouraging people to give it 30. […]
Sign World, the oldest sign installation company in Charlotte combines with previously acquired Signs Unlimited, the second oldest sign installation company in Charlotte, to produce an install power house. Average Lead Installer experience is more then 30 years each. 15,000 sq. […]
Bidooh is the world’s first facial analysis, digital billboard software platform on the blockchain, promising to revolutionise the $34.8 billion Out-of-Home (“OOH”) advertising industry through democratisation, engagement and transparency. […]
Out-of-home advertising, or OOH, is experiencing an accelerating rebirth as tech startups surge into the space. They are making it not only easier to buy signs, billboards and screens using ad tech—much like ads on a laptop computer—but to pull off fresh, creative feats and measure what they achieved. […]
Now, with austerity measures slashing maintenance budgets and leaving streets gashed with potholes, councils are also contending with proposals for what they call glorified billboards. Some of the proposals in Westminster are for traditional booths with a wall for advertising. […]
The recurring theme of buying agencies receiving rebates from the media owners and other non transparent practices is back in the news. It has never gone away. Now that its back in the news and subpoenas are being issued, we’ll be hearing more substance soon. […]
A number of states impose tax on sales of digital assets and services as well. Billboard and Transit (out of home advertising) materials are considered tangible personal property subject to sales tax in most states. […]
The list includes women leaders and promising managers at out of home companies, vendors, agencies, tech firms and associations. […]