Our first structure is located off of Interstate 20 between the Highway 138 & Salem Road exits. The location has great exposure not only to vehicles passing on I-20, but also to multiple nearby shopping centers as well as the Highway 138 overpass. […]
The Maryland Medical Cannabis commission is considering measures to prohibit cannabis-related businesses form advertising on radio, TV or billboards. There are 14 growers, 15 processors, 5 testing labs and 69 dispensaries licensed to operate in Maryland and many are buying billboards. The Commission will vote on a proposal Friday. […]
Cheddar, the “post-cable” news network, is making the jump to the gas pump. The company will now provide content to GSTV, which programs content to screens at more than 18,000 gas station pumps across the country. Under the terms of the deal, Cheddar will provide new segments to GSTV. […]
The Kuwaiti flagship store is in the Avenues mall, the biggest in that country. It looks very little like an H&M out in the suburbs of Canada or the U.S., with a marble facade, feature staircase and a whole bunch of not-quite-fine pitch LED displays, not to mention giant NEC LCDs. […]
Flanking the shop in Bloomingdale's 59th Street store are two 20-foot wide, 12-foot high video walls, each composed of 25 LG OLED video wall displays in seamless 5 x 5 configurations. Each 55-inch "wallpaper" display, which weighs less than 13 pounds, has a razor-thin depth of just 3.65 mm (0.14 inches) and a bezel width of only 1.2 mm (less than 0.05 inches). […]
Remember the big budgets of yesteryear? Well, they still exist. But with advertisers moving more towards attribution and data, and with questionable economies worldwide, every penny needs to be accounted for. […]
Sensory Interactive’s Times Square Advertising Report tracks advertising and sponsorship activity on large-format digital displays in New York's Times Square. The demand for display space in the district grew for the third straight quarter, reaching 84%. This surpasses last month's 81% to set a new benchmark for the highest non-holiday level since we began conducting the survey in 2015. […]
There are so many new players, exchanges, platforms, and ways to buy and sell, that our industry is suffering death by 1000 cuts. Death by 1000 cuts, meaning the ‘new elements’ (new players, new exchanges & platforms) individually and of themselves, don’t have a significant impact. However, when they are lumped together, they cause things to fall apart. […]
If you have been in the signage market for a few years, or if you have used the subway systems in big cities like London, you’ll know about the synchronized digital posters in many of the escalator sections. The most well-known are those in the London Underground, which were put in by Esprit many years ago and are still working. […]
Many retailers want to get a fuller understanding of the foot traffic that enters their establishments. They want this to better understand their customer base, their traffic for inventory control and their interior signage. A key component though is their creative and messaging used to get the consumer to act immediately. […]
Mollman Media is the thriving owner of two FM radio stations in addition to a 200 face out of home plant in Oklahoma. There is more synergy between outdoor and radio than any other forms of media. When you are in the car you are listening to the radio and also seeing billboards. […]
Insiders’ Take – Again, another example of a city government seeing the economic advantages of allowing digital signs on city property. What might be more interesting to watch is phase 2, and deciding whether to allow boards on privately owned parcels. […]
The agreement will give Adams + Fairway Advertising access to STATS’ live scores and standings data to bolster digital advertising displays. Adams + Fairway Advertising will get full rights to use the live data for all future advertising sales, connecting brand advertising with fast and accurate sports information. […]
The project was put together for the Saudi Arabia Railway (SAR) by the huge Spanish integrator Trison. The job required a curved interactive screen that would be 37 meters wide and 1.2 meters high. Trison’s techs used 54 LG 55-inch high-bright, thin-bezel LCD monitors, stacked one atop another. […]
Radius Networks has created a digital out-of-home solution focused on engaging captive consumers when they are in high-density areas. Display Kit™ powers this OOH network with a cloud-based platform that combines digital signage with built-in interactive proximity technology and content management to create omnichannel engagement. […]