Later this week, NBC Olympics will begin showcasing content from Pyeongchang, South Korea—videos and visuals such as highlights, summaries, previews, medal counts and athlete bios—on digital displays on streets and in mass transit systems in those three cities. […]
JCDecaux Netherlands, has been awarded the 8-year exclusive contract for advertising street furniture ( excluding bus-shelters ) in The Hague . The Hague with 515.000 population is the 3rd largest city in the Netherlands and this contract covers 190 free-standing 2m² panels and 10 6m² panels, which can either, be static, scrolling or digital including full motion content. […]
Europe’s largest privately-owned OOH company, Exterion Media, has appointed Leon Taviansky as Chief Executive Officer for the group, as Shaun Gregory transitions into a new role as a Non-Executive Director, advising Exterion Media-owner Platinum Equity on the future strategic direction of the business. […]
There’s no question that making a proper investment in creative is essential to successful digital signage networks, but there’s also no question that a lot of small businesses don’t have the budget for full motion graphic design work, or wouldn’t even know who to ask to do that work. […]
Outdoor advertising companies are competing for Australia’s most valuable outdoor advertising contract with the City of Sydney, with one reportedly teaming up with a telco to make a bid for the sought-after deal. […]
Accretive Media has launched the first digital-out-of-home (DOOH) advertising platform fueled by people-based profile data. The new platform reaches targeted consumers on digital screens at nearly 100K venues across the United States ranging from ATMs to airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more. […]
The digital outdoor advertising sector has been transformed by technological innovations over the past few years and it is safe to say that advertisers and marketers are now looking at its impact in 2018. The industry is also well equipped to push the boundaries with creative, customised advertisements supported by accurate data. […]
Digital signage isn't just for retailers anymore as now everyone is making use of the technology, including houses of worship. While many churches use displays during worship services, others are beginning to use outdoor displays to showcase their messages. Replacing older signs. […]
The combined company will maintain transit media in 50 markets, which includes 27 of the 35 largest US DMAs. Through this transaction Vector acquires 12 new offices, nearly doubles its employee ranks, and, with the addition of over 25 new exclusive partnerships, adds more than 4,500 vehicles and 2,300 transit shelter panels to its already robust platform. […]
NEC Display Solutions has acquired S[quadrat], a provider of LED solutions, as the company looks to expand its display technology portfolio to include complete LED systems for indoor (fine pitch) and outdoor solutions, designed and engineered in Germany. […]
The buzz around Integrated Systems Europe is that the show, which is sort of on now but really opens tomorrow, could push past 80,000 attendees. That’s a lot of people to squeeze into the RAI conference center in Amsterdam, even with a jumbo temporary tent out front and a new exhibit are that has taken out most of the food court outside the digital signage hall. […]
DISPLAYS AND COLLABORATION: Digital Projection is introducing two new products at ISE 2018, where the company will also celebrate 10 years at the show. The manufacturer will preview the INSIGHT Dual Laser 8K, the world’s first 8K laser projector. The company will also expand its display solutions with the launch of the Radiance LED videowalls. […]
Here’s our pick of the top 10 attractions at ISE 2018 in Amsterdam between Monday 5 and Friday 9 February. 10. Show Floor Theatres ISE’s Show Floor Theatres offer free, informative 20-minute sessions that you don’t have to leave the exhibition, or book in advance, to attend. […]
Some say the year actually begins after the Super Bowl. No matter when your calendar starts, there’s plenty on tap from OAAA for the OOH industry. Get out your day-planner, as I highlight a robust list of “what’s next” for OOH executives, sales managers, attorneys, operations managers… and even movie buffs. […]
“If I could magically ask the digital signage industry for anything, I think it would have to be a truly, truly intuitive Content Management System. “ PAUL FLEURANGES, Director of Corporate Initiatives – New York City Transit Authority. “I would love to see a foolproof, simple and secure way to allow anyone’s mobile device to be part of a digital sign-based experience. […]
