Editors’ Picks

Digital Signage Federation to host Digital Out-of-Home Strategy Summit on Tuesday, March 27 at DSE 2018

A full-day, eight-part Digital Out-of-Home Strategy Summit will feature presentations and panel discussions, including: Opening Keynote – The Importance of Measurement for DOOH. This session will be presented by Kym Frank, President of Geopath. The Future Trends That Will Impact DOOH in Terms of New Technologies, Regulations, Opportunities and Strategies. […]

digitalsignagefederation.org
Sun, Feb 11, 2018 at 6:54 PM

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Clear Channel UK integrates its automated OOH buying system with Posterscope’s location analytics, planning and trading platform

Following the launch of the Clear Channel Ad Platform last year, the leading UK OOH media owner has connected its platform with Posterscope’s own location analytics planning and trading platform, ECOS. […]

Fri, Feb 9, 2018 at 5:18 PM

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Why DOOH will get a bigger share of ad budgets in 2018 (More About Advertising)

Digital OOH is not merely in the ascendancy as one of the last five years’ fastest-growing channels, but has now reached critical mass in terms of reach and revenue. […]

moreaboutadvertising.com
Fri, Feb 9, 2018 at 4:37 PM

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Top trends to watch in OOH advertising (Marketing-Interactive)

Managing fast growing urban areas while building sustainable connected smart cities has become one of the most important challenges of the 21st century. This presents an incredible monetisation opportunity for OOH companies and allows for further engagement with growing audiences. […]

marketing-interactive.com
Fri, Feb 9, 2018 at 3:45 PM

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OOH ad industry takes a stand against federal court ruling in Tennessee Case (Billboard Insider)

A federal court ruling that invalidated Tennessee’s billboard law – If allowed to stand – could jeopardize billboard regulations nationwide, said a legal brief filed by the out of home advertising industry. In 2017, US District Court Judge Jon P. […]

billboardinsider.com
Fri, Feb 9, 2018 at 3:37 PM

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16:9 at ISE 2018: Day 3 Impressions: SOC Screens Are Rolling Out In Volume

Finally spent some substantial time in Hall 8 at Integrated Systems Europe, where many of the digital signage vendors are located. That said, there are vendors – particularly smaller ones – in sometimes odd spots, the product of late bookings or skimpy budgets. […]

sixteen-nine.net
Fri, Feb 9, 2018 at 2:59 AM

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Miami-Dade free DOOH ad-funded transit Wi-Fi initiative with CIVIQ Smartscapes falls apart (Miami Today)

The contract with CIVIQ Smartscapes LLC has terminated because the county couldn’t provide enough locations in which the company would install Wi-Fi kiosks. “They sent me on Jan. […]

miamitodaynews.com
Fri, Feb 9, 2018 at 2:58 AM

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16:9 Projects Podcast: True Customer Experience At Toronto’s Air Jordan Store

The new Air Jordan store, opened in downtown Toronto in 2017, is a three-story retail environment created with the notion of providing a true customer experience. It features an underground kids-only concourse, an industrial-designed retail level, and an upper athletic training facility. […]

sixteen-nine.net
Fri, Feb 9, 2018 at 2:25 AM

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16:9: Me Talking To Some English Guy At ISE 2018 (Video)

For, I think, the 47th year in a row, Adrian from DailyDOOH interviewed industry luminaries – and me – for a video series at the NEC booth, this time above ISE’s teeming hordes in a 2nd level cafe/meeting area that had very nice people bringing much needed, nicely made coffees to weary attendees. The full list of interviews – there are many – is here. […]

sixteen-nine.net
Fri, Feb 9, 2018 at 1:37 AM

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ISE 2018: Google intends to disrupt the digital signage software market with its Chrome and Android solutions (Installation-International)

The tech giant said it hoped to disrupt the market with its Chrome-based and Android-based solutions to manage SI hardware platforms. […]

Thu, Feb 8, 2018 at 8:23 PM

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TfL’s new Elizabeth Line has built-in OOH advertising capabilities for six lucky brands (Marketing Week)

TfL’s new Elizabeth Line stations are designed with advertising in mind. “It is redefining the city and redefining out-of-home, which is a unique opportunity for brands. It really is a once in a generation opportunity,” Graeme Craig, TfL’s director of commercial development tells Marketing Week. […]

marketingweek.com
Thu, Feb 8, 2018 at 8:15 PM

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DOOH market trend analysis from Digital Signage Summit at ISE 2018 (AVNetwork)

While delivering a true ‘omnichannel’ experience may still be some way off, digital signage has now reached the point where digital surfaces are not enough. Consumers are looking for a fluid experience. Florian Rotberg, managing director of invidis consulting, revealed this insight and other trends in the digital signage market at the opening keynote for DSS ISE yesterday morning. […]

Thu, Feb 8, 2018 at 7:25 PM

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16:9: ISE 2018 Day Two Impressions – Crazy Busy, I’m Late

Tuesday was reported as seeing record crowds, and I swear it was busier Wednesday. Have not seen the numbers but it definitely didn’t seem to drop off. I know there are numerous people just coming in starting today, as the ISE crowds are supposed to slow after the first two days. […]

sixteen-nine.net
Thu, Feb 8, 2018 at 7:18 PM

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How to keep your digital signs safe from weather and vandals (DSToday)

Screen protection. If you plan to use consumer grade screens outdoors, unprotected, it's likely that any damage sustained will void the warranty. Therefore, it's recommended that you buy commercial grade screens, which are designed for outdoor use. […]

digitalsignagetoday.com
Thu, Feb 8, 2018 at 7:17 PM

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How to optimize digital signs and content to stand out in a crowd (Sign Media)

Digital signage may seem like a magical technology, but it is only as effective as the content it displays, whether its purpose is to convey information, incite curiosity or inspire an emotional response. At the same time, the design and manufacture of light-emitting diode (LED) display hardware will directly affect the quality of the content’s on-screen appearance. […]

signmedia.ca
Thu, Feb 8, 2018 at 7:14 PM

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