Friday, September 18, 2020

Editors’ Picks

Thursday, October 9, 2014 Thu, Oct 9, 2014

Three questions for Roi Iglesias (CEO Neo Advertising Spain)

Iglesias: Customers are moving from pilot projects to deploy massive large scale projects with hundreds of displays. Then the internationalization of some big Spanish companies that implement in other countries the same Digital Signage solutions that have worked in Spain. Moreover the last activities of big DOOH players in airports, metros and, recently, in the streets and in the main avenues. […]
Thu, Oct 9, 2014 at 2:29 PM

Ode to Digital Signage by Vantage LED (but not a word about advertising, probably ’cause it’s ‘evil’, Ed)

The Beginning In the beginning, signage was a static call to viewers that you existed. More eye catching and dynamic mediums like internal illumination, neon, rotating structures and changeable copy provided organizations a way to make a bigger impact. While this held steady for many years, thanks to innovators and the human desire to constantly improve, things got even better. […]
Thu, Oct 9, 2014 at 6:00 AM

Wednesday, October 8, 2014 Wed, Oct 8, 2014

Zenovia (has DOOH buying platform) Acquires AdJuggler Digital Ad Management Platform (includes mobile)

Zenovia Digital Exchange Corporation today announced it has acquired AdJuggler, Inc., a leading ad server and programmatic-enabled supply-side platform (SSP). AdJuggler's publisher-centric technology will be combined with Zenovia's global exchange, along with its recently acquired Brandscreen demand-side media buying platform (DSP). […]
Wed, Oct 8, 2014 at 4:56 PM

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