Editors’ Picks

16:9: SkinnyIT Reportedly Closes Doors, Just Months After IST Acquisition

It appears that SkinnyIT, the Dallas-area field service management company that bought Installation & Service Technologies earlier this year, has folded. IST, as it was known, had been a significant player in the digital signage field service space in recent years, and a big presence at DSE. From anything I knew, IST was very much a going concern in this business and doing well. […]

sixteen-nine.net
Fri, Oct 26, 2018 at 4:48 PM

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China-based OOH ad platform AirMedia signs agreements with multiple Chinese airlines (Financial News)

Beijing Yuehang Tianyi Electronic Information Technology Co., Ltd, a subsidiary of AirMedia, has signed agreements with Qingdao Airlines, Chengdu Airlines, and Yunnan Hongtu Airlines for the deployment of Wi-Fi systems onboard airplanes, operational management of air-to-ground satellite communications, development and management of air-to-ground Internet platforms, operational management of in-flight multimedia entertainment and other emerging value-added in-flight Internet services. […]

Fri, Oct 26, 2018 at 4:55 AM

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16:9: What is programmatic DOOH? At last, the first full explanation

As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. Unfortunately, not everyone understands how this model works or even what the word “programmatic” means. Defining programmatic Digital Out Of Home. […]

sixteen-nine.net
Thu, Oct 25, 2018 at 11:55 PM

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WPP in dire straits as net sales fall – Kantar up for sale and more surgery on the way at creative networks (More About Advertising)

New CEO Mark Read said industry shifts (and WPP’s poor performance) required “decisive action” and “radical thinking” at the company which has been displaced by Omnicom as the world’s biggest agency holding company. […]

moreaboutadvertising.com
Thu, Oct 25, 2018 at 11:52 PM

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Omni-channel platform MediaMath: we make DOOH as easy to buy as online ads

MediaMath is a multi-channel demand-side platform (DSP) that helps brands and agencies buy advertising, including DOOH, across all digital touchpoints. Mel Stott talked with MediaMath's Lewis Rothkopf, GM, Supply about the platform's digital out-of-home ( DOOH ) advertising capabilities. What does MediaMath do in digital out-of-home? […]

Editorial
Thu, Oct 25, 2018 at 8:50 PM

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An In-Depth Look at How New York’s Subways Became a Hotbed of Cutting Edge DOOH Ads (Podcast by eMarketer)

Once a collection of homely local ads, the New York subway system now features an array of provocative campaigns, many of them for digital native companies. In the latest episode of "Behind the Numbers," we dig into this unusual outpost of the out-of-home advertising world. […]

emarketer.com
Thu, Oct 25, 2018 at 8:05 PM

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The Drum: Clear Channel moves closer to programmatic OOH in Asia Pacific with launch of Play+

Clear Channel Singapore has launched a new goal-based technology to help brands buy digital out-of-home (DOOH) advertisements as it continues to work to make programmatic OOH a reality. […]

thedrum.com
Thu, Oct 25, 2018 at 7:44 PM

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LG Electronics And Lufthansa Technik Establish Joint Venture For Aircraft Displays And Systems (Stockhouse)

LG Electronics (LG) and Lufthansa Technik AG will jointly develop, produce and market LG's innovative OLED displays for commercial airplane cabins. […]

stockhouse.com
Thu, Oct 25, 2018 at 7:20 PM

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NEC Debuts Business Intelligence Analytics Signage Platform for Retailers (MRweb)

In the US, digital signage provider NEC Display Solutions of America, has launched a business intelligence analytics platform called NEC ALP, to help retailers deliver 'impactful' content to engage customers. […]

mrweb.com
Thu, Oct 25, 2018 at 7:16 PM

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Gearing Up for New York Digital Signage Week (AVNetwork)

Thousands of digital signage industry leaders and hundreds of out of home media owners, media planners, creative agencies, retailers, architects, and investors—all thirsty for knowledge—will come together the week of October 29 for New York Digital Signage Week (NYDSW). […]

avnetwork.com
Thu, Oct 25, 2018 at 7:13 PM

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How much does a billboard ad cost? (BroadSign)

Billboard pricing is based on a CPM model, which is the cost for one thousand impressions. Of course, CPMs vary between companies and even particular billboards. As with any product or service, supply and demand play a large role in determining the cost of a billboard. […]

broadsign.com
Thu, Oct 25, 2018 at 5:12 PM

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The Drum: Bidooh CEO now plays down ‘Minority Report’ comparison

With concerns over consumer privacy heightened in wake of the Cambridge Analytica/Facebook scandal and several high-profile data breaches, Alim was quick to stress that the DOOH ad platform is GDPR compliant and that it automatically anonymises any data it gathers. […]

thedrum.com
Thu, Oct 25, 2018 at 7:38 AM

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How to test your digital signs for outdoor use (DSToday)

There have been several attempts to make a kiosk or an enclosure protect a digital display, and in many cases these attempts have succeeded. But there have been many others that have failed. […]

digitalsignagetoday.com
Thu, Oct 25, 2018 at 7:17 AM

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JCDecaux CEO Steve O’Connor To Head New Combined Business With APN Outdoor (BandT)

The announcement follows this morning’s news of the departure of APN Outdoor CEO James Warburton. The appointment comes after the successful outcome of the APN shareholder meeting and the court approval, held yesterday on 18 October 2018 regarding JCDecaux’s proposed transaction with APN Outdoor. The acquisition of APN Outdoor and Steve’s appointment will be effective as at 31 October 2018. […]

bandt.com.au
Thu, Oct 25, 2018 at 5:17 AM

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How to Use Location-Based OOH Ads to Capitalize on Holiday Spending Trends (EMC Outdoor)

Holiday sales in 2017 totaled $687 billion, marking the largest yearly increase in consumer spending since the end of the Great Recession in 2010. 2018’s holiday shopping cycle is forecast to continue the upward momentum with up to $720 billion in predicted retail sales. […]

emcoutdoor.com
Thu, Oct 25, 2018 at 2:02 AM

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