Editors’ Picks

Digital Retail Forum 2019 in Johannesburg January 30, 2019 (EinNews)

Themed Harnessing Digital Technology for Next-Level Customer Centred Retailing, DRF2019 will focus on how emerging technologies such as Ai, IoT, drones, digital payment solutions, new eCommerce models and mobility are disrupting the retail sector. This event will also delve into how to survive by harnessing new technology to improve both Customer Experience and Operational Efficiency. […]

einnews.com
Wed, Nov 7, 2018 at 7:20 PM

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Experts disagree on the value of Netflix’s acquisition of Sunset Boulevard billboards (Billboard Insider)

Billboard valuation expert Paul Wright is bullish: We looked at OOH rates on Sunset last year and you’d be surprised by what we found. Wallscape rates ranged between $110,000 and $220,000 per four week period. Regency’s Vinyl Bulletin rates ranged between $36,600 and $55,000, but other operators had rates between $11,000 and $95,000 per four week period. […]

billboardinsider.com
Wed, Nov 7, 2018 at 6:50 PM

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Lamar: To avoid offending digital billboard messages, you need to monitor them (Billboard Insider)

Lamar's Tommy Teepell: “All you have to do is make one mistake and we did it in Chicago.  Two years ago someone put up anti-Israel creative and it shut down our corporate office for the day because someone let that through.  You need to make yourself idiot proof…All digital ads circle into Baton Rouge.  We have a room where they put their eyes on all 3,000 of our digital boards to make sure something like that will never happen again. […]

billboardinsider.com
Wed, Nov 7, 2018 at 6:44 PM

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Sony adds iRevo digital signage software to its Bravia Pro displays (My Tech Decisions)

Facilitating the link between display and the cloud is iRevo Digital Signage software which has been installed directly into the displays. This seamless integration with Bravia’s Android operating system eliminates the need for an external media player device. […]

mytechdecisions.com
Wed, Nov 7, 2018 at 7:07 AM

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16:9: What’s Up With The Dead Tim Hortons Digital Menu Boards?

The Canadian coffee/donut chain was among the very first QSRs to invest heavily in digital menu boards, and for a bunch of years, it was pretty much bulletproof. You’d see the odd screen out, here and there. I no longer live in the cradle of Timmie’s – where there were franchises seemingly everywhere – but it sure seems like when I do see them now, the screens often have issues. […]

sixteen-nine.net
Wed, Nov 7, 2018 at 5:31 AM

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Mayor of Camden, N.J. vetoes plan to build a controversial 167-foot-high digital billboard (KYW News Radio)

The project was an effort led by Interstate Outdoor Advertising to build a 167-foot-high LED billboard on the city's waterfront. Annual ad sales from the billboard were estimated to be $200,000. […]

kywnewsradio.radio.com
Wed, Nov 7, 2018 at 4:05 AM

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Oat Foundry, maker of app-controlled retro-looking split-flap displays, cannot keep up with the demand (watch the video) (Technical Philly)

Oat Foundry’s flashy split-flap signs are in hot demand, CEO Mark Kuhn said, and they’re in need of more space to deliver on international orders. The company hasn’t taken on any venture capital to date, but has relied on revenue from its app-controlled split flap signs — at use inside Honeygrow, Starbucks and Chicago’s Wrigley Field — to fuel the expansion. […]

technical.ly
Wed, Nov 7, 2018 at 2:14 AM

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OAAA’s Ken Klein: How the mid-term election results may affect the OOH ad industry (Billboard Insider)

The cannabis market and respective ad spend expansion. If Democrats win control of the US House, pro-billboard Rep. Peter DeFazio (D-OR) of Oregon becomes chairman of the transportation committee. […]

billboardinsider.com
Wed, Nov 7, 2018 at 12:50 AM

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How Disney World uses digital signage (DSToday)

At all four of its parks, and its waiting areas, Disney World is using digital signage to help deliver a little extra magic for its guests. The park is specifically using digital signage to help guests stay safe, keep informed and keep entertained. Keep guests safe On more intense rides, every amusement park needs a system to keep guests safe by delivering clear safety instructions. […]

digitalsignagetoday.com
Wed, Nov 7, 2018 at 12:47 AM

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DOOH network Captivate launches its own location analytics platform for better audience targeting and reporting (DSConnection)

Now advertisers can use data-driven targeting capabilities to further identify on-the-go professionals and then effectively measure campaign ROI, which is unique in the digital out-of-home industry. […]

digitalsignageconnection.com
Wed, Nov 7, 2018 at 12:38 AM

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West Hollywood City Finally Approves Sunset Spectacular Digital Billboard (WeHoVille)

The Sunset Spectacular is a digital billboard project and accompanying plaza planned for the city-owned parking lot at 8775 Sunset Blvd. near the Horn Avenue-Holloway Drive intersection. The project is a collaboration of Orange Barrel Media, Tom Wiscombe Architecture, the Museum of Contemporary Art and Walter P. […]

wehoville.com
Wed, Nov 7, 2018 at 12:35 AM

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AdWeek: Outfront Media Teams With the MoMA as It Looks to Move Beyond Advertising

Outfront Media announced a partnership on Monday that will feature iconic works from the Museum of Modern Art on digital screens in public transit stations and within some train cars across the New York MTA, Metro North Railroad and Long Island Railroad. […]

adweek.com
Wed, Nov 7, 2018 at 12:33 AM

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Tips for independent billboard operators (OAAA)

1.) Yes, plenty of change is coming. But the fundamentals of a successful billboard company sustain equity and profits tomorrow. 2.) Data justifies the value of your ad space. […]

thoughtleadership.oaaa.org
Tue, Nov 6, 2018 at 5:50 PM

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New spectacular 4K digital billboards on Interstate 405 by Marquee Media (OOHToday)

Marquee Media, a California-based media company specializing in digital out-of-home advertising solutions, recently unveiled 1,200 sq. ft. 4K resolution digital billboards on the famous Interstate 405 on the Manhattan Beach curve in Southern California. […]

oohtoday.com
Tue, Nov 6, 2018 at 5:27 PM

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Navori integrates NEC Display’s retail analytics tool into its digital signage software (DSConnection)

With NEC’s recent unveiling of NEC ALP, Navori confirms its QL digital signage engine will be one of a select few solutions to integrate with the powerful business intelligence analytics platform. The direct integration will power a complete real-time content and audience measurement system for retail businesses. […]

digitalsignageconnection.com
Tue, Nov 6, 2018 at 7:44 AM

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