Monday, February 24, 2025

Editors’ Picks

Thursday, November 8, 2018 Thu, Nov 8, 2018

Insights from the DailyDOOH Investor conference: continuing investment and consolidation, search for common DOOH ad currency, the rise of programmatic (Billboard Insider)

The major out-of-home media owners all seem to think they have a secret sauce and can go it alone with building their own industry exchange. We will quickly realise we have too many and I believe it will affect what our advertisers think is the common currency for OOH. […]

billboardinsider.com
Thu, Nov 8, 2018 at 6:08 PM

Russia-themed Brexit posters put up ‘illegally’, say Clear Channel Outdoor (Talk Radio)

A series of Brexit-themed posters that appeared across London today have been "flyposted illegally", outdoor advertising company Clear Channel have said. The posters, which depict Boris Johnson holding Russian flags, and another featuring Russian President Vladimir Putin winking, were pasted over existing posters on Clear Channel-owned advertising space. […]

talkradio.co.uk
Thu, Nov 8, 2018 at 6:04 PM

Wednesday, November 7, 2018 Wed, Nov 7, 2018

Bidooh promises to democratize digital billboard ad industry, cut out the middle man and increase security with its blockchain tech (Crypto Daily)

Present day digital billboard advertising bookings happen by way of emails, telephone calls and meetings. It’s also the domain of large advertising companies that have the financial clout and the big name that allows them to be first in line in order to book up most if not all of the available advertising space. […]

cryptodaily.co.uk
Wed, Nov 7, 2018 at 7:25 PM

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