Insights from the DailyDOOH Investor conference: continuing investment and consolidation, search for common DOOH ad currency, the rise of programmatic (Billboard Insider)
The major out-of-home media owners all seem to think they have a secret sauce and can go it alone with building their own industry exchange. We will quickly realise we have too many and I believe it will affect what our advertisers think is the common currency for OOH. […]
Thu, Nov 8, 2018 at 6:08 PM